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Nayax Appoints Keren Sharir as President and CMO

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Nayax (Nasdaq: NYAX; TASE: NYAX) has appointed Keren Sharir to the newly created role of President in addition to her current position as Chief Marketing Officer (CMO), effective immediately. Sharir, who has been CMO since 2014, will now support the CEO in aligning business operations, building policies, and increasing internal efficiency while steering growth efforts. She will continue to manage the company's marketing strategy, growth, and brand.

Sharir has been instrumental in Nayax's growth over the past decade, including building North American operations, leading the company's public markets debut in 2021, and establishing Nayax as a leading brand in the Automated Self-Service space globally. She holds a Bachelor of Science degree in mathematics and computer science from the University of Haifa.

Nayax (Nasdaq: NYAX; TASE: NYAX) ha nominato Keren Sharir al nuovo ruolo di Presidente oltre alla sua attuale posizione di Chief Marketing Officer (CMO), con effetto immediato. Sharir, che è CMO dal 2014, supporterà ora il CEO nell'allineamento delle operazioni aziendali, nella costruzione di politiche e nell'aumento dell'efficienza interna mentre guida gli sforzi di crescita. Continuerà a gestire la strategia di marketing, la crescita e il brand dell'azienda.

Sharir è stata fondamentale per la crescita di Nayax nell'ultimo decennio, inclusa la creazione delle operazioni in Nord America, la guida del debutto dell'azienda nei mercati pubblici nel 2021 e l'affermazione di Nayax come marchio di punta nel settore dei self-service automatizzati a livello globale. Ha conseguito una laurea in Scienze con specializzazione in matematica e informatica presso l'Università di Haifa.

Nayax (Nasdaq: NYAX; TASE: NYAX) ha nombrado a Keren Sharir como Presidente en el nuevo cargo, además de su posición actual como Chief Marketing Officer (CMO), con efecto inmediato. Sharir, quien ha sido CMO desde 2014, ahora apoyará al CEO en la alineación de las operaciones comerciales, en la creación de políticas y en el aumento de la eficiencia interna mientras dirige los esfuerzos de crecimiento. Continuará gestionando la estrategia de marketing, el crecimiento y la marca de la empresa.

Sharir ha sido fundamental en el crecimiento de Nayax durante la última década, incluyendo la creación de operaciones en América del Norte, liderando el debut de la empresa en los mercados de valores en 2021 y estableciendo a Nayax como una marca líder en el espacio de Autoservicio Automatizado a nivel mundial. Tiene una licenciatura en Matemáticas e Informática de la Universidad de Haifa.

Nayax (Nasdaq: NYAX; TASE: NYAX)는 Keren Sharir를 새로 창설된 사장 직위에 임명하고 현재 CMO (Chief Marketing Officer)직위도 유지하게 되었습니다. 이는 즉시 발효됩니다. Sharir는 2014년부터 CMO로 재직하며, 이제 CEO를 지원하여 비즈니스 운영의 정렬, 정책 구축 및 내부 효율성 증대를 돕고 성장 노력을 이끌 것입니다. 그녀는 회사의 마케팅 전략, 성장 및 브랜드 관리를 계속할 것입니다.

Sharir는 지난 10년 동안 Nayax의 성장에 중요한 역할을 해왔으며, 북미 운영을 구축하고 2021년 회사의 공공 시장 데뷔를 이끌었으며, Nayax를 세계적으로 자율 서비스 자동화 분야의 주요 브랜드로 자리 잡게 했습니다. 그녀는 하이파 대학교에서 수학 및 컴퓨터 과학 학사 학위를 취득했습니다.

Nayax (Nasdaq: NYAX; TASE: NYAX) a nommé Keren Sharir au nouveau poste de Présidente, en plus de son poste actuel de Chief Marketing Officer (CMO), avec effet immédiat. Sharir, qui est CMO depuis 2014, soutiendra désormais le PDG dans l'alignement des opérations commerciales, l'élaboration de politiques et l'augmentation de l'efficacité interne, tout en dirigeant les efforts de croissance. Elle continuera à gérer la stratégie marketing, la croissance et la marque de l'entreprise.

Sharir a été essentielle à la croissance de Nayax au cours de la dernière décennie, y compris le développement des opérations en Amérique du Nord, la direction du lancement de l'entreprise sur les marchés publics en 2021 et l'établissement de Nayax en tant que marque leader dans le domaine du self-service automatisé à l'échelle mondiale. Elle est titulaire d'un diplôme en sciences, spécialisé en mathématiques et en informatique, de l'Université de Haïfa.

Nayax (Nasdaq: NYAX; TASE: NYAX) hat Keren Sharir in die neu geschaffene Rolle der Präsidentin berufen, zusätzlich zu ihrer aktuellen Position als Chief Marketing Officer (CMO), die sofort wirksam wird. Sharir, die seit 2014 CMO ist, wird nun den CEO unterstützen, um die Geschäftsabläufe zu harmonisieren, Richtlinien aufzubauen und die interne Effizienz zu steigern, während sie die Wachstumsanstrengungen leitet. Sie wird weiterhin die Marketingstrategie, das Wachstum und die Marke des Unternehmens verwalten.

Sharir war in den letzten zehn Jahren entscheidend für das Wachstum von Nayax, einschließlich der Aufbaus der nordamerikanischen Betriebe, der Leitung des öffentlichen Markteintritts des Unternehmens im Jahr 2021 und der Etablierung von Nayax als führende Marke im globalen Bereich der automatisierten Selbstbedienung. Sie hat einen Bachelor-Abschluss in Mathematik und Informatik von der Universität Haifa.

Positive
  • Appointment of experienced executive Keren Sharir to the newly created role of President
  • Sharir's expanded responsibilities aim to help achieve ambitious goals and strategic objectives
  • Continuity in leadership with Sharir's decade-long experience at Nayax
  • Potential for improved operational alignment and internal efficiency across departments
Negative
  • None.

HERZLIYA, Israel, Sept. 04, 2024 (GLOBE NEWSWIRE) -- Nayax Ltd. (Nasdaq: NYAX; TASE: NYAX), a global commerce enablement payments and loyalty platform designed to help merchants scale their business, today announced that Keren Sharir has been appointed to the newly created role of President in addition to her current role of Chief Marketing Officer (CMO), effective immediately.

Ms. Sharir has served as CMO since 2014. As President and CMO, in addition to continuing to manage the company’s marketing strategy, growth and brand, Ms. Sharir will support the CEO in aligning the operations of the business, building policies and procedures that meet the Nayax standards, vision, and core values, and increasing internal efficiency across all departments while steering the company’s growth efforts.

“For the past decade, Keren has been an instrumental part of Nayax’s growth. We are confident that Keren’s expanded role and responsibilities will help us achieve our ambitious goals and strategic objectives,” said Yair Nechmad, CEO and Chairman, Nayax. “On behalf of myself and the entire Nayax team, we congratulate Keren on this well-deserved promotion.”

“Nayax is at the forefront of incredible innovation in the payments and loyalty industries, and I am honored to assume my new expanded responsibility to help the company meet its targets,” Ms. Sharir said. “I look forward to continuing to work alongside Yair, the senior leadership team, and our talented employees to deliver value for our customers, employees, and stakeholders.”

Ms. Sharir joined Nayax as CMO in 2014, a role focused on managing the company’s marketing and go-to-market strategy. In her time at Nayax, Ms. Sharir played an integral role building the North American operations, opening the Nayax LLC office as General Manager. Leading up to 2021, Ms. Sharir helped lead the company’s public markets debut in 2021 on the Tel Aviv Exchange. Ms. Sharir’s marketing innovation has led Nayax to being a leading brand in the Automated Self-Service space globally. Prior to joining Nayax, Ms. Sharir held marketing and executive positions in multiple startups in Israel and the U.S. Ms. Sharir holds a Bachelor of Science degree in mathematics and computer science from the University of Haifa.

Forward-Looking Statements
This press release contains statements that constitute forward-looking statements. Many of the forward-looking statements contained in this press release can be identified by the use of forward-looking words such as “anticipate,” “believe,” “could,” “expect,” “should,” “plan,” “intend,” “estimate” and “potential,” among others. Forward-looking statements include, but are not limited to, statements regarding our intent, belief or current expectations. Forward-looking statements are based on our management’s beliefs and assumptions and on information currently available to our management. Such statements are subject to risks and uncertainties, and actual results may differ materially from those expressed or implied in the forward-looking statements due to of various factors, including, but not limited to: our expectations regarding general market conditions, including as a result of the COVID-19 pandemic and other global economic trends; changes in consumer tastes and preferences; fluctuations in inflation, interest rate and exchange rates in the global economic environment; the availability of qualified personnel and the ability to retain such personnel; changes in commodity costs, labor, distribution and other operating costs; our ability to implement our growth strategy; changes in government regulation and tax matters; other factors that may affect our financial condition, liquidity and results of operations; general economic, political, demographic and business conditions in Israel, including the ongoing war in Israel that began on October 7, 2023 and global perspectives regarding that conflict; the success of operating initiatives, including advertising and promotional efforts and new product and concept development by us and our competitors; and other risk factors discussed under “Risk Factors” in our annual report on Form 20-F filed with the SEC on February 28, 2024 (our "Annual Report"). The preceding list is not intended to be an exhaustive list of all of our forward-looking statements. The forward-looking statements are based on our beliefs, assumptions and expectations of future performance, taking into account the information currently available to us. These statements are only estimates based upon our current expectations and projections about future events. There are important factors that could cause our actual results, levels of activity, performance or achievements to differ materially from the results, levels of activity, performance or achievements expressed or implied by the forward-looking statements. In particular, you should consider the risks provided under “Risk Factors” in our Annual Report. You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that future results, levels of activity, performance and events and circumstances reflected in the forward-looking statements will be achieved or will occur. Each forward-looking statement speaks only as of the date of the particular statement. Except as required by law, we undertake no obligation to update publicly any forward-looking statements for any reason, to conform these statements to actual results or to changes in our expectations.

About Nayax

Nayax is a global commerce enablement, payments and loyalty platform designed to help merchants scale their business. Nayax offers a complete solution including localized cashless payment acceptance, management suite, and loyalty tools, enabling merchants to conduct commerce anywhere, at any time. With foundations and global leadership in serving unattended retail, Nayax has transformed into a comprehensive solution focused on our customers' growth across multiple channels. As of June 30, 2024, Nayax has 11 global offices, approximately 1,100 employees, connections to more than 80 merchant acquirers and payment method integrations and globally recognized as a payment facilitator. Nayax's mission is to improve our customers' revenue potential and operational efficiency. For more information, please visit www.nayax.com

Public Relations Contact:
Scott Gamm
Strategy Voice Associates
scott@strategyvoiceassociates.com 

Investor Relations Contact:
Aaron Greenberg, CSO
aarong@nayax.com 


FAQ

What new role has Keren Sharir been appointed to at Nayax (NYAX)?

Keren Sharir has been appointed to the newly created role of President at Nayax (NYAX), in addition to her current role as Chief Marketing Officer (CMO).

What are Keren Sharir's new responsibilities as President of Nayax (NYAX)?

As President, Keren Sharir will support the CEO in aligning business operations, building policies and procedures, increasing internal efficiency across departments, and steering the company's growth efforts, while continuing to manage Nayax's marketing strategy, growth, and brand.

How long has Keren Sharir been with Nayax (NYAX)?

Keren Sharir has been with Nayax (NYAX) since 2014, serving as Chief Marketing Officer (CMO) for nearly a decade.

What significant achievements has Keren Sharir contributed to at Nayax (NYAX)?

Keren Sharir has played integral roles in building Nayax's North American operations, leading the company's public markets debut in 2021 on the Tel Aviv Exchange, and establishing Nayax as a leading brand in the Automated Self-Service space globally.

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