The CW Network Brings Shoppable TV to ACC Football in Innovative Partnership With Shopsense AI
Shopsense’s Commerce Operating System Empowers College Football Fans to Purchase Game-Day Gear and Other Items While Watching Live Sports
“By bringing shoppable TV to The CW’s ACC college football broadcasts, we’re merging the excitement of live sports with cutting-edge technology that enhances fan experiences and creates dynamic, engaging brand opportunities,” said Laura Lamattina, Vice President, Creative Director Branded Entertainment at The CW Network.
Since launching in April 2024, Shopsense AI's enterprise platform has evolved into Commerce OS, a comprehensive operating system distinguishing itself with a full suite of TV Shopability and Consumer Activation tools. These activation tools work together to transform the way brands connect with consumers via the publisher’s content ecosystem, creating a dynamic, interactive, and revenue-driven shopping experience.
“College football has some of the most passionate and engaged fans in all of sports, and we’re excited to harness that energy with our game-changing shoppable TV technology,” said Glenn Fishback, CEO and Co-Founder of Shopsense AI. “Teaming with The CW to integrate real-time shopping into ACC football broadcasts is the first step in our ambitious programming partnership, giving fans the chance to support their teams in a whole new way, whether it’s purchasing fan merchandise, gear featured during the game, or supplies to create a winning tailgating experience. We believe this initiative will deepen fan engagement and create new revenue opportunities for brands while delivering a seamless, interactive experience that taps into the spirit of college sports.”
ACC football airs every Saturday this fall on The CW as a part of CW FOOTBALL SATURDAY, which also includes Pac-12 football games. The network is also home to NASCAR Xfinity Series racing, ACC men’s and women’s basketball, WWE NXT, and the Emmy Award-winning studio show “Inside the NFL.” The CW will carry more than 500 hours of premium sports programming in 2025.
About The CW Network
The CW is America’s fifth major broadcast network and reaches
About Shopsense AI
Shopsense AI unlocks new revenues for media companies like linear and streaming TV platforms by making their original content instantly shoppable within their own e-commerce sites and mobile apps. The patent-pending, enterprise SaaS solution allows consumers to easily find and purchase AI-curated collections of clothing, home goods, sports gear and other products inspired by what they see on their favorite shows, movies, sports events and livestream broadcasts. Offering a low-lift, no-SDK integration, the Shopsense platform allows publishers to quickly activate second-screen shopping experiences that keep their viewers within their own content and commerce ecosystem, driving revenue, engagement and loyalty. Visit Shopsense.ai to learn more.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241031968934/en/
For The CW Media:
Beth Feldman
917/797-8054
Beth.Feldman@cwtv.com
For Shopsense AI:
Michael McMullan
Berns Communications Group
mmcmullan@bcg-pr.com
Source: Shopsense AI