The CW Network Brings Shoppable TV to ACC Football in Innovative Partnership With Shopsense AI
The CW Network and Shopsense AI have partnered to introduce shoppable TV technology to ACC college football broadcasts. Starting with the Virginia Tech vs. Syracuse game on Nov. 2, viewers will be able to purchase game-day essentials and team merchandise directly through their mobile devices using Shopsense's Commerce Operating System. The partnership will later expand to other live sports and programming across The CW Network. This initiative marks the first implementation of shoppable technology in college sports, aiming to enhance fan engagement and create new revenue opportunities while delivering an interactive viewing experience.
La CW Network e Shopsense AI hanno collaborato per introdurre la tecnologia di televisione shoppable alle trasmissioni del football universitario ACC. A partire dalla partita tra Virginia Tech e Syracuse il 2 novembre, gli spettatori potranno acquistare articoli essenziali per il giorno della partita e merchandise della squadra direttamente tramite i loro dispositivi mobili utilizzando il sistema operativo commerciale di Shopsense. La partnership si espanderà in seguito ad altri sport dal vivo e programmazioni su The CW Network. Questa iniziativa segna la prima implementazione della tecnologia shoppable negli sport universitari, con l'obiettivo di migliorare l'engagement dei fan e creare nuove opportunità di reddito, offrendo al contempo un'esperienza di visione interattiva.
La CW Network y Shopsense AI se han asociado para introducir tecnología de televisión comprable en las transmisiones de fútbol universitario ACC. A partir del partido entre Virginia Tech y Syracuse el 2 de noviembre, los espectadores podrán comprar artículos esenciales para el día del juego y mercancía del equipo directamente a través de sus dispositivos móviles utilizando el sistema operativo de comercio de Shopsense. La asociación se expandirá más tarde a otros deportes en vivo y programación en The CW Network. Esta iniciativa marca la primera implementación de tecnología comprable en los deportes universitarios, con el objetivo de mejorar el compromiso de los fanáticos y crear nuevas oportunidades de ingresos, al tiempo que se ofrece una experiencia de visualización interactiva.
CW 네트워크와 Shopsense AI가 ACC 대학 미식축구 방송에 쇼핑 가능한 TV 기술을 도입하기 위해 협력했습니다. 11월 2일 버지니아텍 대 시러큐스 경기부터 시청자들은 Shopsense의 상거래 운영 시스템을 사용하여 모바일 장치를 통해 게임 데이 필수 용품 및 팀 머천다이즈를 직접 구매할 수 있게 됩니다. 이 파트너십은 이후 CW 네트워크의 다른 생방송 스포츠 및 프로그램으로 확대될 예정입니다. 이 이니셔티브는 대학 스포츠에 쇼핑 기술을 처음으로 도입한 것으로 팬 참여를 증진하고 새로운 수익 기회를 창출하며 인터랙티브한 시청 경험을 제공하는 것을 목표로 하고 있습니다.
Le CW Network et Shopsense AI se sont associés pour introduire une technologie de télévision achetable dans les diffusions de football universitaire ACC. À partir du match entre Virginia Tech et Syracuse le 2 novembre, les téléspectateurs pourront acheter des articles essentiels pour le jour du match et des produits dérivés de l’équipe directement via leurs appareils mobiles en utilisant le système d’exploitation commercial de Shopsense. Ce partenariat s'étendra par la suite à d'autres sports en direct et programmes sur Le CW Network. Cette initiative marque la première implémentation de la technologie achetable dans le sport universitaire, visant à renforcer l'engagement des fans et à créer de nouvelles opportunités de revenus tout en offrant une expérience de visionnage interactive.
Die CW Network und Shopsense AI haben sich zusammengeschlossen, um durch Kauf-TV-Technologie die Übertragungen des ACC-College-Footballs zu verbessern. Ab dem Spiel zwischen Virginia Tech und Syracuse am 2. November können die Zuschauer Spieltagsartikel und Teammerchandise direkt über ihre mobilen Geräte über das Commerce Operating System von Shopsense kaufen. Die Partnerschaft wird später auf andere Live-Sportarten und Programme im The CW Network ausgeweitet. Diese Initiative stellt die erste Implementierung von kaufbarer Technologie im Hochschulsport dar und zielt darauf ab, das Fan-Engagement zu steigern und neue Einnahmequellen zu schaffen, während ein interaktives Seherlebnis geliefert wird.
- First-mover advantage in implementing shoppable technology for college sports broadcasts
- Potential new revenue stream through e-commerce integration
- Partnership expansion planned across multiple programming categories
- Integration with CW's extensive sports portfolio of 500+ hours in 2025
- Initial rollout to single game broadcast
- Technology adoption and user acceptance risks
Insights
This partnership between The CW Network and Shopsense AI represents an innovative but experimental approach to monetizing live sports content. While the technology is intriguing, its actual revenue impact remains speculative. The initial rollout for a single ACC football game suggests a cautious test phase rather than an immediate material business driver for Nexstar Media Group (NXST), The CW's parent company.
The broader context shows The CW expanding its sports portfolio to over 500 hours of programming in 2025, indicating a strategic shift in content strategy. However, this shoppable TV feature is unlikely to generate significant near-term revenue given The CW's relatively modest viewership compared to major sports broadcasters. The technology's success will depend heavily on user adoption rates and integration effectiveness.
Shopsense’s Commerce Operating System Empowers College Football Fans to Purchase Game-Day Gear and Other Items While Watching Live Sports
“By bringing shoppable TV to The CW’s ACC college football broadcasts, we’re merging the excitement of live sports with cutting-edge technology that enhances fan experiences and creates dynamic, engaging brand opportunities,” said Laura Lamattina, Vice President, Creative Director Branded Entertainment at The CW Network.
Since launching in April 2024, Shopsense AI's enterprise platform has evolved into Commerce OS, a comprehensive operating system distinguishing itself with a full suite of TV Shopability and Consumer Activation tools. These activation tools work together to transform the way brands connect with consumers via the publisher’s content ecosystem, creating a dynamic, interactive, and revenue-driven shopping experience.
“College football has some of the most passionate and engaged fans in all of sports, and we’re excited to harness that energy with our game-changing shoppable TV technology,” said Glenn Fishback, CEO and Co-Founder of Shopsense AI. “Teaming with The CW to integrate real-time shopping into ACC football broadcasts is the first step in our ambitious programming partnership, giving fans the chance to support their teams in a whole new way, whether it’s purchasing fan merchandise, gear featured during the game, or supplies to create a winning tailgating experience. We believe this initiative will deepen fan engagement and create new revenue opportunities for brands while delivering a seamless, interactive experience that taps into the spirit of college sports.”
ACC football airs every Saturday this fall on The CW as a part of CW FOOTBALL SATURDAY, which also includes Pac-12 football games. The network is also home to NASCAR Xfinity Series racing, ACC men’s and women’s basketball, WWE NXT, and the Emmy Award-winning studio show “Inside the NFL.” The CW will carry more than 500 hours of premium sports programming in 2025.
About The CW Network
The CW is America’s fifth major broadcast network and reaches
About Shopsense AI
Shopsense AI unlocks new revenues for media companies like linear and streaming TV platforms by making their original content instantly shoppable within their own e-commerce sites and mobile apps. The patent-pending, enterprise SaaS solution allows consumers to easily find and purchase AI-curated collections of clothing, home goods, sports gear and other products inspired by what they see on their favorite shows, movies, sports events and livestream broadcasts. Offering a low-lift, no-SDK integration, the Shopsense platform allows publishers to quickly activate second-screen shopping experiences that keep their viewers within their own content and commerce ecosystem, driving revenue, engagement and loyalty. Visit Shopsense.ai to learn more.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241031968934/en/
For The CW Media:
Beth Feldman
917/797-8054
Beth.Feldman@cwtv.com
For Shopsense AI:
Michael McMullan
Berns Communications Group
mmcmullan@bcg-pr.com
Source: Shopsense AI
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