Nexstar Media Names Samantha Osborne Reynolds as Vice President of Political Sales
Nexstar Media Group (NASDAQ: NXST) has appointed Samantha Osborne Reynolds as Vice President of Political Sales, effective February 18. She will lead the company's newly created national political sales division, focusing on developing political advertising strategies across all platforms and driving growth in linear, digital, and connected TV political revenues.
Reynolds brings over 17 years of experience in political strategy and advertising, previously serving as Vice President, Political, Advocacy and Automation at E.W. Scripps Company. In her role, she will be based in Washington, D.C., reporting to Jon Camera, Nexstar's Senior Vice President for Advertising Sales.
Her background includes significant political campaign experience, including roles as National Deputy Digital Field Director for Romney for President in 2012 and Chief Digital Officer at the Republican National Committee in 2017.
Nexstar Media Group (NASDAQ: NXST) ha nominato Samantha Osborne Reynolds come Vicepresidente delle Vendite Politiche, con effetto dal 18 febbraio. Dirigerà la nuova divisione nazionale delle vendite politiche dell'azienda, concentrandosi sullo sviluppo di strategie pubblicitarie politiche su tutte le piattaforme e sulla crescita delle entrate pubblicitarie politiche in ambito lineare, digitale e TV connessa.
Reynolds porta con sé oltre 17 anni di esperienza nella strategia e pubblicità politica, avendo precedentemente ricoperto il ruolo di Vicepresidente, Politica, Advocacy e Automazione presso E.W. Scripps Company. Nel suo ruolo, sarà basata a Washington, D.C., riportando a Jon Camera, Vicepresidente Senior delle Vendite Pubblicitarie di Nexstar.
Il suo background include una significativa esperienza in campagne politiche, con ruoli come Direttore Nazionale Aggiunto del Campo Digitale per Romney per Presidente nel 2012 e Chief Digital Officer presso il Comitato Nazionale Repubblicano nel 2017.
Nexstar Media Group (NASDAQ: NXST) ha nombrado a Samantha Osborne Reynolds como Vicepresidenta de Ventas Políticas, con efecto a partir del 18 de febrero. Ella liderará la nueva división nacional de ventas políticas de la empresa, enfocándose en desarrollar estrategias de publicidad política en todas las plataformas y en impulsar el crecimiento de los ingresos políticos en televisión lineal, digital y conectada.
Reynolds aporta más de 17 años de experiencia en estrategia y publicidad política, habiendo servido previamente como Vicepresidenta de Política, Advocacy y Automatización en E.W. Scripps Company. En su rol, estará basada en Washington, D.C., reportando a Jon Camera, Vicepresidente Senior de Ventas Publicitarias de Nexstar.
Su experiencia incluye un importante historial en campañas políticas, incluyendo roles como Directora Nacional Adjunta de Campo Digital para Romney para Presidente en 2012 y Directora Digital en el Comité Nacional Republicano en 2017.
Nexstar Media Group (NASDAQ: NXST)는 2월 18일부터 Samantha Osborne Reynolds를 정치 판매 부사장으로 임명했습니다. 그녀는 회사의 새로 설립된 국가 정치 판매 부서를 이끌며, 모든 플랫폼에서 정치 광고 전략을 개발하고 선형, 디지털 및 연결 TV의 정치 수익 성장을 주도하는 데 집중할 것입니다.
Reynolds는 E.W. Scripps Company에서 정치, 옹호 및 자동화 부사장으로 재직한 경험이 있는 정치 전략 및 광고 분야에서 17년 이상의 경험을 가지고 있습니다. 그녀는 워싱턴 D.C.에 기반을 두고 Nexstar의 광고 판매 수석 부사장인 Jon Camera에게 보고할 것입니다.
그녀의 경력에는 2012년 Romney for President의 국가 디지털 필드 부국장 및 2017년 공화당 전국 위원회에서의 디지털 책임자 역할을 포함한 중요한 정치 캠페인 경험이 포함됩니다.
Nexstar Media Group (NASDAQ: NXST) a nommé Samantha Osborne Reynolds au poste de Vice-Présidente des Ventes Politiques, à compter du 18 février. Elle dirigera la nouvelle division nationale des ventes politiques de l'entreprise, en se concentrant sur le développement de stratégies publicitaires politiques sur toutes les plateformes et en stimulant la croissance des revenus politiques en télévision linéaire, numérique et connectée.
Reynolds apporte plus de 17 ans d'expérience en stratégie et publicité politique, ayant précédemment occupé le poste de Vice-Présidente, Politique, Advocacy et Automatisation chez E.W. Scripps Company. Dans son rôle, elle sera basée à Washington, D.C., et reportera à Jon Camera, Vice-Président Senior des Ventes Publicitaires de Nexstar.
Son parcours comprend une expérience significative dans les campagnes politiques, y compris des rôles en tant que Directrice Nationale Adjointe du Champ Numérique pour Romney pour Président en 2012 et Directrice Digitale au Comité National Républicain en 2017.
Nexstar Media Group (NASDAQ: NXST) hat Samantha Osborne Reynolds mit Wirkung zum 18. Februar zur Vizepräsidentin für Politische Verkäufe ernannt. Sie wird die neu gegründete nationale Abteilung für politische Verkäufe des Unternehmens leiten, wobei der Schwerpunkt auf der Entwicklung von politischen Werbestrategien über alle Plattformen hinweg und dem Wachstum der politischen Einnahmen in linearer, digitaler und vernetzter TV-Werbung liegt.
Reynolds bringt über 17 Jahre Erfahrung in politischer Strategie und Werbung mit, nachdem sie zuvor als Vizepräsidentin für Politik, Advocacy und Automatisierung bei E.W. Scripps Company tätig war. In ihrer Rolle wird sie in Washington, D.C. ansässig sein und an Jon Camera, den Senior Vice President für Verkaufswerbung von Nexstar, berichten.
Ihr Hintergrund umfasst umfangreiche Erfahrungen in politischen Kampagnen, einschließlich der Rollen als nationale stellvertretende digitale Feldleiterin für Romney für Präsident im Jahr 2012 und als Chief Digital Officer beim Republikanischen Nationalkomitee im Jahr 2017.
- Creation of new national political sales division to expand revenue streams
- Strategic hire with 17+ years of relevant industry experience
- Potential for increased political advertising revenue across multiple platforms
- None.
Ms. Osborne Reynolds brings more than 17 years of experience in political strategy and advertising, communication, and media sales to her new role at Nexstar. She served most recently as Vice President, Political, Advocacy and Automation for the E.W. Scripps Company (Scripps), where she oversaw political and national sales for the company’s local media businesses and managed Scripps’
“Sam is a strategic thinker, deeply experienced, and the perfect person to lead our new political advertising sales division,” said Mr. Camera. “Her dynamic background and innovative approach will help us to sharpen our focus on national, digital, and connected TV political advertising sales and enable us to provide customized solutions to meet the changing needs of our political clients. Nexstar has a history of success in driving results through political advertising, and I am confident this new political sales division will thrive under Sam’s leadership.”
During the course of her career, Ms. Osborne Reynolds has held a variety of leadership positions of increasing responsibility in political advertising sales and marketing, public affairs, strategic communications, and public relations. She also played important roles with several political campaigns, serving as National Deputy Digital Field Director for Romney for President in 2012, and joining the leadership team of the Republican National Committee where she rose to the position of Chief Digital Officer in 2017.
“Nexstar has an unmatched collection of television and digital assets, the ability to reach every TV household in the country, and unique product offerings that are second-to-none,” said Ms. Osborne Reynolds. “My years of experience have prepared me well and I am looking forward to building a talented, innovative, and aggressive political sales team, creating new ways of approaching political advertising, and expanding upon Nexstar’s legacy of success. We will deliver impactful results for local, regional and national candidates and campaigns, and I look forward to making the most out of this new opportunity.”
About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All Americans,” popular entertainment multicast networks Antenna TV and Rewind TV, and a
View source version on businesswire.com: https://www.businesswire.com/news/home/20250218745566/en/
Media Contact:
Gary Weitman
EVP & Chief Communication Officer
Nexstar Media Group, Inc.
972/373-8800 or gweitman@nexstar.tv
Investor Contact:
Joseph Jaffoni or Jennifer Neuman
JCIR, Inc.
212/835-8500 or nxst@jcir.com
Source: Nexstar Media Group, Inc.
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