AVP Strikes Historic Multi-Year Broadcast Agreements with CBS Sports and The CW Network
The AVP (America's professional beach volleyball league) has announced major broadcast partnerships with CBS Sports and The CW Network for the 2025 season. CBS Television Network will air the AVP League Championship live on August 31st, 2025 (2:00-4:00pm ET), while CBS Sports Network will broadcast additional matches throughout the season.
The CW Network will feature live matches on Saturday nights from Memorial Day through Labor Day (8:00-10:00pm ET). The league consists of eight city-based teams: LA Launch, San Diego Smash, New York Nitro, Brooklyn Blaze, Miami Mayhem, Palm Beach Passion, Dallas Dream, and Austin Aces.
The broadcast schedule spans from May 23rd to August 31st, 2025, covering multiple venues across the country, including the Manhattan Beach Open Finals and the League Championship Weekend in Chicago.
L'AVP (la lega professionale di beach volley americana) ha annunciato importanti partnership per le trasmissioni con CBS Sports e The CW Network per la stagione 2025. La CBS Television Network trasmetterà in diretta il Campionato della Lega AVP il 31 agosto 2025 (dalle 14:00 alle 16:00 ET), mentre il CBS Sports Network trasmetterà ulteriori partite durante tutta la stagione.
The CW Network presenterà partite in diretta il sabato sera dal Giorno della Memoria fino al Giorno del Lavoro (dalle 20:00 alle 22:00 ET). La lega è composta da otto squadre basate in città: LA Launch, San Diego Smash, New York Nitro, Brooklyn Blaze, Miami Mayhem, Palm Beach Passion, Dallas Dream e Austin Aces.
Il programma di trasmissione va dal 23 maggio al 31 agosto 2025, coprendo più sedi in tutto il paese, inclusa la Finale di Manhattan Beach Open e il Weekend del Campionato della Lega a Chicago.
La AVP (liga profesional de voleibol de playa de América) ha anunciado importantes asociaciones de transmisión con CBS Sports y The CW Network para la temporada 2025. CBS Television Network transmitirá en vivo el Campeonato de la Liga AVP el 31 de agosto de 2025 (de 2:00 a 4:00 p.m. ET), mientras que CBS Sports Network emitirá partidos adicionales a lo largo de la temporada.
The CW Network presentará partidos en vivo los sábados por la noche desde el Día de los Caídos hasta el Día del Trabajo (de 8:00 a 10:00 p.m. ET). La liga consta de ocho equipos basados en ciudades: LA Launch, San Diego Smash, New York Nitro, Brooklyn Blaze, Miami Mayhem, Palm Beach Passion, Dallas Dream y Austin Aces.
El calendario de transmisiones abarca desde el 23 de mayo hasta el 31 de agosto de 2025, cubriendo múltiples sedes en todo el país, incluyendo las Finales de Manhattan Beach Open y el Fin de Semana del Campeonato de la Liga en Chicago.
AVP(미국 프로 비치 발리볼 리그)가 2025 시즌을 위해 CBS Sports와 The CW Network와 주요 방송 파트너십을 발표했습니다. CBS 텔레비전 네트워크는 2025년 8월 31일(오후 2시~4시 ET)에 AVP 리그 챔피언십을 생중계할 예정이며, CBS Sports 네트워크는 시즌 동안 추가 경기를 방송할 것입니다.
The CW Network는 메모리얼 데이부터 노동절까지 토요일 밤에 생중계 경기를 방영합니다(오후 8시~10시 ET). 리그는 여덟 개의 도시 기반 팀으로 구성되어 있습니다: LA Launch, San Diego Smash, New York Nitro, Brooklyn Blaze, Miami Mayhem, Palm Beach Passion, Dallas Dream, Austin Aces.
방송 일정은 2025년 5월 23일부터 8월 31일까지로, 맨해튼 비치 오픈 결승전과 시카고에서 열리는 리그 챔피언십 주말 등 여러 장소를 포함합니다.
La AVP (ligue professionnelle de beach-volley américaine) a annoncé d'importants partenariats de diffusion avec CBS Sports et The CW Network pour la saison 2025. CBS Television Network diffusera en direct le Championnat de la Ligue AVP le 31 août 2025 (de 14h00 à 16h00 ET), tandis que CBS Sports Network diffusera des matchs supplémentaires tout au long de la saison.
The CW Network proposera des matchs en direct le samedi soir, du Memorial Day au Labor Day (de 20h00 à 22h00 ET). La ligue se compose de huit équipes basées dans des villes : LA Launch, San Diego Smash, New York Nitro, Brooklyn Blaze, Miami Mayhem, Palm Beach Passion, Dallas Dream et Austin Aces.
Le calendrier de diffusion s'étend du 23 mai au 31 août 2025, couvrant plusieurs lieux à travers le pays, y compris les finales de Manhattan Beach Open et le week-end du championnat de la ligue à Chicago.
Die AVP (Amerikas professionelle Beachvolleyball-Liga) hat bedeutende Rundfunkpartnerschaften mit CBS Sports und The CW Network für die Saison 2025 bekannt gegeben. Das CBS Television Network wird das AVP League Championship am 31. August 2025 (14:00-16:00 Uhr ET) live übertragen, während das CBS Sports Network zusätzliche Spiele während der Saison ausstrahlen wird.
The CW Network wird von Memorial Day bis Labor Day samstagabends Live-Spiele zeigen (20:00-22:00 Uhr ET). Die Liga besteht aus acht städtischen Teams: LA Launch, San Diego Smash, New York Nitro, Brooklyn Blaze, Miami Mayhem, Palm Beach Passion, Dallas Dream und Austin Aces.
Der Übertragungszeitraum erstreckt sich vom 23. Mai bis zum 31. August 2025 und umfasst mehrere Veranstaltungsorte im ganzen Land, einschließlich der Manhattan Beach Open Finals und des League Championship Weekends in Chicago.
- Secured major broadcast partnerships with CBS Sports and The CW Network
- Prime-time exposure on national television networks
- Extended broadcasting schedule covering the entire season
- Expanded market presence with eight city-based teams
- None.
Insights
Nexstar Media Group (NXST) has secured a strategic content acquisition through its subsidiary The CW Network, striking a multi-year broadcast agreement with the AVP professional beach volleyball league. This deal establishes dedicated weekend primetime programming (8-10pm ET) for The CW from Memorial Day through Labor Day, plus adds CBS broadcasts including the league championship.
The agreement represents meaningful progress in The CW's sports programming strategy, adding beach volleyball to its developing portfolio that includes NASCAR Xfinity Series, WWE NXT, and ACC sports. This summer programming block targets a demographic sweet spot during traditionally lower-viewership months, potentially improving ad inventory value during a challenging period.
The timing is particularly advantageous, capitalizing on volleyball's increased visibility following the 2024 Paris Olympics. While financial terms weren't disclosed, these rights likely came at a reasonable acquisition cost compared to major sports properties, making this a calculated investment in building The CW's sports credibility.
For Nexstar investors, this represents incremental progress in transforming The CW's programming identity since acquisition, potentially improving the network's economics through sports-driven advertising revenue. Though not revolutionary, it demonstrates continued execution of Nexstar's strategy to boost The CW's value proposition within its broader media portfolio.
This multi-year AVP volleyball agreement provides several tangible benefits for Nexstar's CW Network. Most significantly, it secures 10 consecutive Saturday primetime slots during summer months – typically challenging programming periods where networks struggle to attract audiences against outdoor activities and vacations.
Beach volleyball brings demographic advantages that complement The CW's repositioning strategy. The sport attracts coveted younger viewers and has relatively equal male/female viewership distribution, creating valuable advertising opportunities across diverse categories. The programming also maintains consistency with The CW's evolving "affordable sports rights" strategy under Nexstar ownership.
From a content investment perspective, beach volleyball rights remain substantially more cost-effective than most professional sports properties. The eight-team league structure creates narrative continuity across the summer and culminates in championship events on both networks, providing promotional opportunities across Nexstar's broader station portfolio.
While modest in isolation, this agreement represents another building block in Nexstar's methodical transformation of The CW's programming economics. The company continues successfully transitioning away from the network's previous high-cost scripted model toward more cost-efficient programming with potentially better advertising yield. For a company with Nexstar's scale, these incremental improvements across multiple properties ultimately drive meaningful financial outcomes.
CBS Television Network to Broadcast AVP League Championship Live on Labor Day Weekend:
CBS Sports Network Continues to air Additional Matches Throughout the Season
The CW Network to Air Weekly Professional Beach Volleyball Matches from Iconic Venues on Summer Saturdays Starting Memorial Day

(Graphic: Business Wire)
These partnerships mark a pivotal moment for the AVP and professional beach volleyball, following a surge in popularity sparked by the exciting 2024 Paris Olympics. The AVP League is the only national league dedicated to the sport of beach volleyball, showcasing elite athletes – both men and women – in dynamic, city-based competitions. Eight teams – LA Launch, San Diego Smash, New York Nitro, Brooklyn Blaze, Miami Mayhem, Palm Beach Passion, Dallas Dream, and Austin Aces – will battle through a season from Memorial Day to Labor Day.
“Beach volleyball is one of the most electrifying sports in the world – now, with The CW and CBS Sports, we’re giving it the prime-time spotlight it deserves,” said AVP Commissioner Robert Corvino. “This isn’t just a win for AVP; it’s a game-changer for professional beach volleyball itself. Fans are about to experience beach volleyball like never before.”
“We are thrilled to once again partner with the AVP and bring the exciting world of professional beach volleyball to our viewers,” said Brad Schwartz, President, The CW Network. “Our broadcast of last season’s AVP men’s and women’s open live from
Below is the 2025 broadcast schedule for the AVP. To keep up with all things AVP and exclusive behind-the-scenes content, follow @avpbeach on all social media platforms and visit avp.com.
2025 Broadcast Schedule
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AVP League Opening Weekend;
Palm Beach, FL - CBS Sports Network – Friday, May 23rd
- The CW Network – Saturday, May 24th
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AVP League Week 2:
San Diego, CA - CBS Sports Network – Friday, June 6th
- The CW Network – Saturday, June 7th
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AVP League Week 3:
Miami, FL - CBS Sports Network – Friday, June 13th
- The CW Network – Saturday, June 14th
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AVP League Week 4:
East Hampton, NY - The CW Network – Saturday, June 21st
- CBS Sports Network – Sunday, June 22nd
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AVP League Week 5:
Los Angeles, CA - CBS Sports Network – Friday, July 11th
- The CW Network – Saturday, July 12th
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AVP League Week 6:
New York, NY - The CW Network – Saturday, July 19th
- CBS – Sunday, July 20th
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AVP League Week 7:
Austin, TX - CBS Sports Network – Friday, August 1st
- The CW Network – Saturday, August 2nd
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AVP League Week 8:
Dallas, TX - CBS Sports Network – Friday, August 8th
- The CW Network – Saturday, August 9th
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AVP Manhattan Beach Open Finals:
Manhattan Beach, CA -
The CW Network – Sunday, August 17th;
Manhattan Beach, CA
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The CW Network – Sunday, August 17th;
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AVP League Championship Weekend:
Chicago, IL - Semi-finals: The CW Network – Saturday, August 30th
- Finals: CBS – Sunday, August 31st
About the AVP
AVP is the preeminent professional beach volleyball league in the world. AVP produces and markets the most entertaining beach volleyball events across our AVP League, the AVP Heritage Series and AVP America. Established in 1983 and headquartered in
About The CW Network
The CW is America’s fifth major broadcast network and reaches
View source version on businesswire.com: https://www.businesswire.com/news/home/20250312272653/en/
Media Contacts
AVP:
Sasha Bull
sasha@goldinsolutions.com
(646) 876-5281
The CW Network:
Rob Moynihan
Rob.Moynihan@cwtv.com
(760) 519-5543
CBS:
Matthew Fils-Aime
Matthew.Fils-Aime@cbs.com
Source: AVP