The CW Network Delivers 1.8 Million Total Viewers for NASCAR Xfinity Series Season Opener
The CW Network's broadcast of the 2025 NASCAR Xfinity Series season opener at Daytona achieved significant viewership success, drawing 1.8 million total viewers. The race marked the most-viewed Xfinity Series season opener at Daytona since 2020 and the most-watched Xfinity Series race since Talladega in April 2022.
Viewership peaked at 2.2 million during the 7:30 p.m. ET quarter hour. Compared to last year's weather-impacted opener, the broadcast saw substantial increases across key demographics: 93% in total viewers, 76% in Adults 18-49 (330,000), and 47% in Adults 25-54 (444,000). The race also outperformed The CW's final playoff race from Phoenix with double-digit percentage increases.
La trasmissione della CW Network dell'apertura della stagione 2025 della NASCAR Xfinity Series a Daytona ha raggiunto un notevole successo di ascolti, attirando 1,8 milioni di spettatori totali. La gara ha segnato l'apertura di stagione della Xfinity Series più vista a Daytona dal 2020 e la gara della Xfinity Series più seguita dal Talladega nell'aprile del 2022.
Gli ascolti hanno raggiunto il picco di 2,2 milioni durante il quarto d'ora delle 19:30 ET. Rispetto all'apertura dell'anno scorso, influenzata dal maltempo, la trasmissione ha registrato aumenti significativi in tutti i principali gruppi demografici: 93% in spettatori totali, 76% negli adulti 18-49 (330.000) e 47% negli adulti 25-54 (444.000). La gara ha anche superato l'ultima gara di playoff della CW da Phoenix con aumenti a doppia cifra.
La transmisión de la CW Network del inicio de la temporada 2025 de la NASCAR Xfinity Series en Daytona logró un éxito significativo en audiencia, atrayendo 1.8 millones de espectadores totales. La carrera marcó el inicio de temporada más visto de la Xfinity Series en Daytona desde 2020 y la carrera de la Xfinity Series más vista desde Talladega en abril de 2022.
La audiencia alcanzó un pico de 2.2 millones durante el cuarto de hora de las 7:30 p.m. ET. En comparación con el inicio de la temporada del año pasado, que se vio afectado por el clima, la transmisión mostró aumentos sustanciales en todos los grupos demográficos clave: 93% en espectadores totales, 76% en adultos de 18 a 49 años (330,000), y 47% en adultos de 25 a 54 años (444,000). La carrera también superó la última carrera de playoffs de The CW desde Phoenix con incrementos de dos dígitos.
2025 NASCAR Xfinity Series 시즌 개막전이 Daytona에서 CW 네트워크를 통해 방송되며 180만 명의 총 시청자를 끌어모으는 큰 시청률 성공을 거두었습니다. 이 경기는 2020년 이후 Daytona에서 가장 많이 본 Xfinity Series 시즌 개막전이자 2022년 4월 Talladega 이후 가장 많이 본 Xfinity Series 경기가 되었습니다.
시청률은 220만 명으로 정점에 달했습니다 (7:30 p.m. ET 15분 동안). 작년의 날씨 영향으로 인한 개막전과 비교할 때, 방송은 주요 인구 통계에서 상당한 증가를 보였습니다: 총 시청자 93%, 18-49세 성인 76% (330,000명), 25-54세 성인 47% (444,000명). 이 경기는 또한 Phoenix에서의 The CW의 마지막 플레이오프 경기를 두 자릿수 퍼센트 증가로 초과했습니다.
La diffusion par la CW Network de l'ouverture de la saison 2025 de la NASCAR Xfinity Series à Daytona a connu un succès d'audience significatif, attirant 1,8 million de téléspectateurs au total. La course a marqué l'ouverture de saison la plus regardée de la Xfinity Series à Daytona depuis 2020 et la course de la Xfinity Series la plus regardée depuis Talladega en avril 2022.
L'audience a atteint un pic de 2,2 millions pendant le quart d'heure de 19h30 ET. Comparé à l'ouverture de l'année dernière, impactée par les conditions météorologiques, la diffusion a enregistré des augmentations substantielles dans toutes les tranches démographiques clés : 93 % en téléspectateurs totaux, 76 % chez les adultes de 18 à 49 ans (330 000) et 47 % chez les adultes de 25 à 54 ans (444 000). La course a également surpassé la dernière course de playoffs de The CW depuis Phoenix avec des augmentations à deux chiffres.
Die Übertragung des CW Networks zur Eröffnungssaison 2025 der NASCAR Xfinity Series in Daytona erzielte einen erheblichen Zuschauererfolg und zog 1,8 Millionen Zuschauer insgesamt an. Das Rennen markierte die meistgesehene Saisoneröffnung der Xfinity Series in Daytona seit 2020 und das meistgesehene Xfinity Series Rennen seit Talladega im April 2022.
Die Zuschauerzahlen erreichten einen Höchstwert von 2,2 Millionen während des Viertelstundenblocks um 19:30 Uhr ET. Im Vergleich zur wetterbedingt beeinträchtigten Eröffnung des Vorjahres verzeichnete die Übertragung erhebliche Zuwächse in allen wichtigen demografischen Gruppen: 93% bei den Gesamtzuschauern, 76% bei den Erwachsenen im Alter von 18-49 (330.000) und 47% bei den Erwachsenen im Alter von 25-54 (444.000). Das Rennen übertraf auch das letzte Playoff-Rennen von The CW aus Phoenix mit zweistelligen prozentualen Zuwächsen.
- Achieved 1.8 million total viewers, highest for Xfinity Series in almost three years
- 93% increase in total viewers compared to previous year
- Significant demographic improvements: +76% in Adults 18-49, +47% in Adults 25-54
- Peak viewership of 2.2 million viewers
- Seven-year partnership secured for NASCAR Xfinity Series broadcasting
- None.
Insights
The impressive viewership metrics from The CW's NASCAR Xfinity Series broadcast represent a significant strategic win for Nexstar Media Group. The 93% year-over-year increase in total viewers and substantial gains in key demographics (Adults 18-49 up
These numbers are particularly meaningful from a revenue perspective. The growth in the 18-49 demographic is especially valuable, as this group commands premium advertising rates. With the seven-year NASCAR rights deal, The CW can now offer advertisers consistent access to a large, engaged audience - a important factor for securing long-term advertising commitments at higher rates.
The success of this sports programming initiative carries broader strategic implications for Nexstar's business model. By establishing The CW as a credible destination for live sports, Nexstar is diversifying its revenue streams and reducing dependence on traditional local broadcasting. This positions the company more competitively in the evolving media landscape, where live sports content remains one of the few reliable drivers of appointment viewing.
The sustained viewership through the race, peaking at 2.2 million viewers, suggests strong audience engagement - a key metric for advertising effectiveness. This performance could strengthen Nexstar's negotiating position for future sports rights acquisitions and help attract additional premium live sports content to The CW platform.
Race Ranks as Most-Viewed NASCAR Xfinity Series Season-Opener at Daytona Since 2020
Saturday’s Broadcast on The CW Was the Most-Watched NASCAR Xfinity Series Race Across Any Track or Network Since Talladega in April 2022
Viewership Peaked at 2.2 Million Total Viewers
The CW is quickly establishing itself as a must-see destination for live sports, with the race ranking as the most-viewed Xfinity Series season opener at Daytona since 2020 and the most-watched Xfinity Series race since Talladega in April 2022. Viewership peaked at 2.2 million total viewers in the 7:30 p.m. ET quarter hour, as the drivers raced to a thrilling conclusion which saw Jesse Love cross the finish line first at the legendary Daytona International Speedway.
Compared to last year’s NASCAR Xfinity Series weather impacted opener at Daytona, viewership was up
The 2025 NASCAR Xfinity Series continues on The CW this Saturday, February 22 from Atlanta Motor Speedway. Coverage begins with NASCAR COUNTDOWN LIVE (4:30-5:00 p.m. ET) hosted by Carla Metts, with the race beginning at 5:00 p.m. ET. Adam Alexander serves as lead play-by-play announcer alongside analysts Jamie McMurray and Parker Kligerman. Dillon Welch and Kim Coon serve as pit reporters.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20250218149567/en/
The CW Media Contacts:
Beth Feldman
646/563-8334
Beth.Feldman@cwtv.com
Rob Moynihan
760/519-5543
Rob.Moynihan@cwtv.com
NASCAR Contact:
James Hallas
704/261-4540
jhallas@nascar.com
Source: The CW Network
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