The CW Network Delivers 1.8 Million Total Viewers for NASCAR Xfinity Series Season Opener
Race Ranks as Most-Viewed NASCAR Xfinity Series Season-Opener at Daytona Since 2020
Saturday’s Broadcast on The CW Was the Most-Watched NASCAR Xfinity Series Race Across Any Track or Network Since Talladega in April 2022
Viewership Peaked at 2.2 Million Total Viewers
The CW is quickly establishing itself as a must-see destination for live sports, with the race ranking as the most-viewed Xfinity Series season opener at Daytona since 2020 and the most-watched Xfinity Series race since Talladega in April 2022. Viewership peaked at 2.2 million total viewers in the 7:30 p.m. ET quarter hour, as the drivers raced to a thrilling conclusion which saw Jesse Love cross the finish line first at the legendary Daytona International Speedway.
Compared to last year’s NASCAR Xfinity Series weather impacted opener at Daytona, viewership was up
The 2025 NASCAR Xfinity Series continues on The CW this Saturday, February 22 from Atlanta Motor Speedway. Coverage begins with NASCAR COUNTDOWN LIVE (4:30-5:00 p.m. ET) hosted by Carla Metts, with the race beginning at 5:00 p.m. ET. Adam Alexander serves as lead play-by-play announcer alongside analysts Jamie McMurray and Parker Kligerman. Dillon Welch and Kim Coon serve as pit reporters.
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The CW Media Contacts:
Beth Feldman
646/563-8334
Beth.Feldman@cwtv.com
Rob Moynihan
760/519-5543
Rob.Moynihan@cwtv.com
NASCAR Contact:
James Hallas
704/261-4540
jhallas@nascar.com
Source: The CW Network