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Major Broadcasters Launch NextGen TV on Six Local Television Stations in Shreveport, LA
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
KTBS-TV, KSLA, KMSS-TV, KTAL-TV, KPXJ, and KSHV-TV have launched NextGen TV broadcasting in Shreveport, leveraging ATSC 3.0 technology. This advancement offers enhanced features including improved emergency alerts, stunning visuals, and superior audio quality for viewers. Alongside local programming, the stations will maintain existing DTV formats. The rollout reflects over a decade of development and aims to enhance viewer experience, with services already operational in 50 cities nationwide.
Positive
Launch of NextGen TV offers advanced features enhancing viewer experience.
Improved video quality and audio clarity provide a cinema-like experience.
The upgrade represents a significant technological advancement in broadcasting.
Local ownership of KTBS and KPXJ supports community engagement.
Negative
None.
KTBS-TV, KSLA, KMSS-TV, KTAL-TV, KPXJ and KSHV-TVBegin Broadcasting with New Technology
SHREVEPORT, La.--(BUSINESS WIRE)--
The leading television stations serving the Shreveport television market today began broadcasting with NextGen TV, a revolutionary new digital broadcast technology. Today’s launch includes KTBS-TV (ABC), KSLA (CBS), KMSS-TV (Fox), KTAL-TV (NBC), KPXJ (CW) and KSHV-TV (MyNet).
Based on the same fundamental technology as the Internet and digital apps, NextGen TV can support a wide range of features that are currently in development. In addition to providing a new, improved way for broadcasters to reach viewers with advanced emergency alerts, NextGen TV features stunning video with brilliant color, sharper images and deeper contrast to create a more life-like experience.
NextGen TV adds a new dimension to TV viewing, with vibrant video and new Voice+ dialogue enhancement that brings voices to the foreground. Movie theater-quality sound lets viewers hear every voice clearly and keeps volume consistent across channels. NextGen TV also can be enhanced with Internet content to enable viewers to get the most out of live sports, live news, and live events in real-time, without looking away from TV screens.
Powered by ATSC 3.0, NextGen TV is the most significant broadcast technology upgrade to date. Features available on NextGen TV will vary by device and station as broadcasters roll out service across the country.
Today’s launch in Shreveport follows a decade of development and months of planning and preparation by the local stations. KPXJ, which is owned by KTBS LLC, and KSHV-TV, which is owned by Nexstar, have converted to ATSC 3.0 transmissions. Those stations will broadcast their own programming, as well as the programming of the other participating stations, in NextGen TV format. All programming of all participating stations will continue to be available in the existing DTV format, which can be received on all modern television sets. BitPath, which is developing new data broadcasting services, led the planning process and coordinated efforts across the six television stations.
From Seattle, Washington, to Washington, D.C., and from the Great Lakes to the Red River, NextGen TV service is already on the air in more than 50 cities across the country. Shreveport viewers can learn more about NextGen TV by visiting www.WatchNextGenTV.com, which offers a guide listing cities currently carrying the service, as well as links to available NextGen TV set models.
Antenna viewers without NextGen TV sets can simply rescan their TV sets to ensure uninterrupted service. Rescan instructions are available at fcc.gov/rescan. Cable and satellite subscribers do not need to take any action.
About KTBS AND KPXJ – KTBS LLC
KTBS 3 and KPXJ-CW21 are locally owned and operated by the Wray family under KTBS, LLC, and is one of the few companies in the country that can still claim local ownership and community identity. On October 14, 2010, KTBS became the first station in the Ark-La-Tex region to broadcast local news in high definition. The tradition continues today with KTBS LLC offering Ark-La-Tex viewers the best local news, weather, health, and sports entertainment programming on NextGen TV. This move to NextGen TV is just one more way we are bringing the viewer into the future of television entertainment and news. It also adds one more layer to the multitude of platforms offered by KTBS LLC, including livestreaming services on KTBS.com, as well as over-the-top platforms such as Hulu, Google TV, and YouTube, Roku, and other streaming services.
About KTAL-TV and KSHV-TV - Nexstar
KTAL-TV and KSHV-TV are leading stations in the Shreveport television market. Both stations are owned and operated by Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST). Nexstar is the nation's largest operator of local television stations and a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its broadcasting, digital and mobile media platforms. KTAL-TV is affiliated with the NBC network and KSHV-TV is affiliated with MyNet.
About KMSS-TV - Mission
KMSS-TV is a leading Shreveport television station owned by Mission Broadcasting, Inc., and is affiliated with the Fox network. Mission owns 29 full-power broadcast television stations in 26 markets across the country. The company also holds the distinction of being the largest woman-owned television group in the U.S.
About BitPath
BitPath is building the nation's first dedicated broadcast data network to provide innovative new services like BitPoint™ and NavPath™ at a fraction of the cost of other systems. Based in Arlington, Virginia, the BitPath network will launch this year covering dozens of cities. For more information, visit bitpath.com.
What is NextGen TV and how does it benefit NXST's stations?
NextGen TV is a new broadcasting technology that enhances video and audio quality, providing viewers with a more immersive experience. It also improves emergency alerts.
Which stations in Shreveport have adopted NextGen TV?
KTBS-TV, KSLA, KMSS-TV, KTAL-TV, KPXJ, and KSHV-TV are the stations that have launched NextGen TV in Shreveport.
What technology underpins NextGen TV for NXST?
NextGen TV is powered by ATSC 3.0 technology, which allows for advanced broadcasting capabilities.
How widespread is the NextGen TV rollout across the U.S.?
NextGen TV service is currently available in over 50 cities across the United States.
What do viewers need to do to access NextGen TV broadcasts?
Antenna viewers need to rescan their TV sets to receive NextGen TV broadcasts, while cable and satellite subscribers do not need to take action.
