About 20% of NFL Fans Say Their Loyalty Highly Influenced Their Home Search, New Realtor.com® Survey Finds
Realtor.com's new survey reveals that 20% of NFL fans say their team loyalty significantly influenced their home search decisions. The research shows that 55% of fans feel more connected to their community through local team support. 66% of NFL followers enjoy watching football more when their community supports the same team.
The survey highlights that 67% of fans watch games in shared spaces like family rooms, while 29% have dedicated viewing areas. Team support is driven by performance (44%) and personal connections, including hometown representation (40%) and family tradition (39%). Gen Z and millennial followers showed the strongest influence of fandom on home search preferences.
Un nuovo sondaggio di Realtor.com rivela che il 20% dei fan della NFL afferma che la lealtà verso la propria squadra ha influenzato significativamente le decisioni riguardanti la ricerca di una casa. La ricerca mostra che il 55% dei fan si sente più connesso alla propria comunità grazie al supporto per la squadra locale. Inoltre, il 66% dei seguaci della NFL si diverte di più a guardare il football quando la propria comunità supporta la stessa squadra.
Il sondaggio evidenzia che il 67% dei fan guarda le partite in spazi condivisi come le sale familiari, mentre il 29% ha aree dedicate alla visione. Il sostegno alla squadra è motivato dalle performance (44%) e da connessioni personali, tra cui la rappresentanza della città natale (40%) e la tradizione familiare (39%). I seguaci della Gen Z e dei millennial hanno mostrato l'influenza più forte del tifo sulle preferenze di ricerca della casa.
Una nueva encuesta de Realtor.com revela que el 20% de los aficionados a la NFL afirman que la lealtad a su equipo influyó significativamente en sus decisiones de búsqueda de vivienda. La investigación muestra que el 55% de los aficionados se siente más conectado a su comunidad a través del apoyo a su equipo local. Además, el 66% de los seguidores de la NFL disfrutan ver fútbol más cuando su comunidad apoya al mismo equipo.
La encuesta destaca que el 67% de los aficionados ven los partidos en espacios compartidos como las salas familiares, mientras que el 29% tiene áreas de visualización dedicadas. El apoyo al equipo se impulsa por el rendimiento (44%) y conexiones personales, incluida la representación de la ciudad natal (40%) y la tradición familiar (39%). Los seguidores de la Gen Z y los millennials mostraron la influencia más fuerte del fanatismo en las preferencias de búsqueda de vivienda.
リ얼터닷컴의 새로운 조사에 따르면 NFL 팬의 20%가 그들의 팀에 대한 충성도가 주택 검색 결정에 상당한 영향을 미쳤다고 말합니다. 연구에 따르면 55%의 팬들이 지역 팀 지원을 통해 지역 사회와 더 연결되어 있다고 느낍니다. NFL 팬의 66%는 지역 사회가 같은 팀을 지원할 때 더 즐겁게 축구를 시청합니다.
조사는 67%의 팬들이 가족 룸과 같은 공동 공간에서 경기를 시청하며, 29%는 전용 시청 공간이 있다고 강조합니다. 팀 지원은 성과(44%)와 개인적 연결, 즉 고향 대표(40%)와 가족 전통(39%)으로 이끌어집니다. Gen Z와 밀레니얼 세대의 팬들은 주택 검색 선호도에 팬덤의 가장 강한 영향을 보여주었습니다.
Une nouvelle enquête de Realtor.com révèle que 20% des fans de la NFL déclarent que leur loyauté envers leur équipe a considérablement influencé leurs décisions de recherche de maison. La recherche montre que 55% des fans se sentent plus connectés à leur communauté grâce au soutien de l'équipe locale. De plus, 66% des suiveurs de la NFL prennent plus de plaisir à regarder le football lorsque leur communauté soutient la même équipe.
L'enquête souligne que 67% des fans regardent les matchs dans des espaces partagés, comme les salons familiaux, tandis que 29% disposent d'espaces dédiés à la visualisation. Le soutien à l'équipe est motivé par les performances (44%) et des connexions personnelles, y compris la représentation de la ville natale (40%) et la tradition familiale (39%). Les suiveurs de la Gen Z et des millennials ont montré l'influence la plus forte du fandom sur leurs préférences de recherche de maison.
Eine neue Umfrage von Realtor.com zeigt, dass 20% der NFL-Fans angeben, dass ihre Loyalität zum Team ihre Entscheidungen bei der Haussuche erheblich beeinflusst hat. Die Untersuchung zeigt, dass 55% der Fans sich durch die Unterstützung des örtlichen Teams stärker mit ihrer Gemeinschaft verbunden fühlen. 66% der NFL-Anhänger genießen es, Football mehr zu schauen, wenn ihre Gemeinschaft dasselbe Team unterstützt.
Die Umfrage hebt hervor, dass 67% der Fans Spiele in gemeinsam genutzten Räumen wie Wohnzimmern ansehen, während 29% über spezielle Bereiche für das Ansehen verfügen. Die Unterstützung des Teams wird durch die Leistung (44%) und persönliche Verbindungen, einschließlich der Vertretung der Heimatstadt (40%) und Familientraditionen (39%), vorangetrieben. Anhänger der Gen Z und Millennials zeigten den stärksten Einfluss von Fan-Kultur auf Präferenzen bei der Haussuche.
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Football fans say their choice of home features, house layout and specific locations were influenced by their ties to the sport.
Among NFL fans surveyed,
The survey found that community plays a large role in football fandom. Among NFL fans,
"When it comes to NFL fans and the teams they support, a connection to their community is a major driving force and influence," said Charlie Lankston, executive editor and real estate expert at Realtor.com®. "Creating a home is about so much more than buying a physical property—it is also about the community that we build around it. Our new survey shows that football and NFL play a vital role in how we see that community. And that team loyalty is actually less important to most people than their home and the people who surround it. So much so that nearly one-third of NFL fans would actually change teams if they moved to a new city or state."
Team Loyalty
While good team performance is the reason most cited by NFL fans for supporting a team (
Where Are They Watching?
The survey found that most NFL fans watch games at home. Of all followers,
Super Fans
About 1 in 5 who follow the NFL are what's considered super fans, and their fandom was more influential in their home search. When asked to think back to the last time they searched for a home,
Generational Loyalty
Gen Z and millennial followers were the most likely to say that their fandom influenced their home search. Some
Methodology
This poll was conducted on August 22-24, 2024, among a national sample of 2,201 adults ages 18+. The survey was conducted online, and the data was weighted to approximate a target sample of adults in the
About Realtor.com®
Realtor.com® is an open real estate marketplace built for everyone. Realtor.com® pioneered the world of digital real estate more than 25 years ago. Today, through its website and mobile apps, Realtor.com® is a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, Realtor.com® is a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit Realtor.com®.
Media Contact
Mallory Micetich, press@realtor.com
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SOURCE Realtor.com
FAQ
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