Sharpie® Embarks on "The World Is Your Canvas" Tour to Empower Creativity Nationwide

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Sharpie® celebrates its 60th anniversary by launching 'The World Is Your Canvas' Tour with the new Sharpie Bus, a mobile creativity hub, to empower Americans to unleash their creativity. The bus will travel across the U.S., stopping at various creative events to provide attendees with the tools and confidence to express themselves. Sharpie aims to break down barriers to creativity by showcasing its latest innovation, the Sharpie Creative Markers, which offer no-bleed ink in 12 vivid colors. The bus will also feature iconic products from the past 60 years to highlight the brand's history of innovation in the writing category.

To celebrate 60 years of innovation, the Sharpie Bus is stopping at creative events across the U.S. to equip Americans with the tools they need to express themselves

ATLANTA, April 18, 2024 /PRNewswire/ -- Ahead of World Creativity and Innovation Day, Sharpie®, part of the Newell Brands global portfolio, announced that the new Sharpie Bus, a creativity hub on wheels, will be heading across America to help encourage and empower people to use their creativity. In celebration of the new Sharpie® Creative Markers and the brand's 60^th anniversary, the bus will embark on a cross-country tour, stopping at festivals and events throughout the year to help attendees embrace their creative side.

After a recent brand survey uncovered that Americans' greatest barriers to creativity are lack of confidence (62%) and not knowing where to start (50%), Sharpie was determined to help everyone 'get creative.' The Sharpie Bus was created to travel cross-country and show people that everyone has the innate ability to make the world their canvas, they just need the proper tools and confidence to do so.

"Sharpie champions creativity in all forms, and to commemorate 60 years of creative evolution, we want to help everyone embrace their self-expression by bringing our latest innovation to some of the country's largest celebrations of creativity," said Gina Lázaro, Vice President, Brand Management, Writing at Newell Brands. "The Sharpie Bus is headed to these creative destinations to help people uncap creativity and learn how they can turn almost anything into their own personal canvas."

The Sharpie Bus is brimming with everything people need to unleash their creativity. Visitors will be able to test out the new Sharpie Creative Markers on a variety of surfaces – including black and white paper, wood, metal, acrylic and tile – to experience first-hand how the brand-new markers make a bold statement on almost any surface. To commemorate the brand's 60^th anniversary, the bus will also showcase the brand's iconic products from the past 60 years to pay homage to how the brand has continued to bring innovation to the writing category since its inception.

The Sharpie Bus will be kicking off "The World Is Your Canvas" Tour leading up to World Creativity and Innovation Day (April 21) at Main Street Arts Festival in Fort Worth, Texas (April 18-21). From there, it will make stops at the following events across the country:

• Gov Ball Music Fest (June 7-9) – New York, New York
• Art Battle (July 4-6) – Chicago, Illinois
• Ann Arbor Art Festival (July 18-20) – Ann Arbor, Michigan
• Comic Con (July 25-28) – San Diego, California
• Art Prize (Sept. 13-15) – Grand Rapids, Michigan
• Krewe of Boo (Oct. 19) – New Orleans, Louisiana
• Art Basel (Dec. 6-8) – Miami, Florida

Everyone who visits the Sharpie Bus will have the opportunity to try out the new Sharpie Creative Markers to discover why they are the perfect tool to help people unleash their creativity. Visitors will be able to take home samples so they can keep the creativity flowing as the bus continues on its journey. Available in both brush and bullet tips, the markers feature no-bleed ink in 12 vivid colors that glide like paint with the precision of a marker and without the hassle and delay of priming like other acrylic markers today. Sharpie Creative Markers are available online and in-store at Amazon, Target and Walmart with a MSRP of $4-$20 across pack sizes and retailers.

The Sharpie Bus will be open to event attendees at each tour stop. You can follow along with the Sharpie Bus journey by visiting Sharpie.com to see where it's headed next!

About Sharpie®

In 1964, the iconic Sharpie Fine Point black marker became the first pen-style permanent marker, and today Sharpie offers a wide selection of permanent markers, pens, highlighters, and more, for the classroom, office, and home. Designed for precision and performance, Sharpie marking and writing instruments are offered in a variety of specialty and art styles. Sharpie is part of the Newell Brands global portfolio of leading brands. For more information, visit www.Sharpie.com.

About Newell Brands

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments. 

This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.

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SOURCE Newell Brands

FAQ

What is the purpose of the Sharpie Bus tour?

The Sharpie Bus tour aims to empower Americans to unleash their creativity by providing them with the tools and confidence to express themselves.

What are the main features of the new Sharpie Creative Markers?

The new Sharpie Creative Markers offer no-bleed ink in 12 vivid colors, available in both brush and bullet tips, allowing users to make a bold statement on various surfaces.

Where can visitors purchase the Sharpie Creative Markers?

Visitors can purchase the Sharpie Creative Markers online and in-store at Amazon, Target, and Walmart, with prices ranging from $4 to $20 across different pack sizes and retailers.

When will the Sharpie Bus kick off 'The World Is Your Canvas' Tour?

The Sharpie Bus will kick off 'The World Is Your Canvas' Tour leading up to World Creativity and Innovation Day (April 21) at Main Street Arts Festival in Fort Worth, Texas (April 18-21).

What are some of the events the Sharpie Bus will stop at during the tour?

The Sharpie Bus will make stops at events such as Gov Ball Music Fest, Art Battle, Ann Arbor Art Festival, Comic Con, Art Prize, Krewe of Boo, and Art Basel across the country.