Graco® Debuts Its First-Ever 360° Rotating Design: The EasyTurn™ 360° 2-in-1 Convertible Car Seat
Graco, a Newell Brands (NWL) company, has launched the EasyTurn™ 360° 2-in-1 Convertible Car Seat, marking its first entry into the 360-degree rotating car seat market. The product features a revolutionary design that allows full rotation for easy access in both rear-facing and forward-facing modes, accommodating children from 4 to 65 lbs.
Priced at $299.99, the car seat incorporates advanced safety features including ProtectPlus Engineered™ standards, SnugLock® Technology for quick installation, and a No-Rethread Simply Safe Adjust™ Harness System. The product is available in two colors (Cyran and Solae) and can be pre-ordered on Amazon, with wider availability through GracoBaby.com, Babylist, Walmart, and Target in February.
Graco, una società di Newell Brands (NWL), ha lanciato il EasyTurn™ 360° 2-in-1 Convertible Car Seat, segnando il suo primo ingresso nel mercato dei seggiolini auto girevoli a 360 gradi. Il prodotto presenta un design rivoluzionario che consente una rotazione completa per un facile accesso nelle modalità sia rear-facing che forward-facing, accogliendo bambini da 4 a 65 lbs.
Con un prezzo di $299.99, il seggiolino auto incorpora avanzate caratteristiche di sicurezza, inclusi gli standard ProtectPlus Engineered™, la tecnologia SnugLock® per un'installazione rapida e un sistema di cinture No-Rethread Simply Safe Adjust™. Il prodotto è disponibile in due colori (Cyran e Solae) ed è possibile ordinarlo in anticipo su Amazon, con una disponibilità più ampia tramite GracoBaby.com, Babylist, Walmart e Target a febbraio.
Graco, una empresa de Newell Brands (NWL), ha lanzado el EasyTurn™ 360° 2-in-1 Convertible Car Seat, marcando su primera entrada en el mercado de asientos para coches giratorios de 360 grados. El producto cuenta con un diseño revolucionario que permite una rotación completa para un fácil acceso tanto en modo de cara hacia atrás como hacia adelante, acomodando niños de 4 a 65 lbs.
Con un precio de $299.99, el asiento para coche incorpora características avanzadas de seguridad, incluyendo los estándares ProtectPlus Engineered™, la tecnología SnugLock® para una instalación rápida, y un sistema de arnés No-Rethread Simply Safe Adjust™. El producto está disponible en dos colores (Cyran y Solae) y se puede preordenar en Amazon, con una disponibilidad más amplia a través de GracoBaby.com, Babylist, Walmart y Target en febrero.
Graco는 Newell Brands (NWL) 소속 회사로서 EasyTurn™ 360° 2-in-1 Convertible Car Seat를 출시하였습니다. 이는 360도 회전형 카시트 시장에 첫 진입하는 것입니다. 이 제품은 뒷보기 및 앞보기 모드 모두에서 쉽게 접근할 수 있도록 완전 회전이 가능한 혁신적인 디자인을 특징으로 하며, 4lbs에서 65lbs까지의 아동을 수용할 수 있습니다.
가격은 $299.99이며, ProtectPlus Engineered™ 기준, 신속한 설치를 위한 SnugLock® 기술 및 No-Rethread Simply Safe Adjust™ 하네스 시스템을 포함한 고급 안전 기능이 통합되어 있습니다. 이 제품은 두 가지 색상(Cyran 및 Solae)으로 제공되며, Amazon에서 예약 주문이 가능하며, GracoBaby.com, Babylist, Walmart, Target을 통해 2월에 보다 다양한 방식으로 구매할 수 있습니다.
Graco, une entreprise de Newell Brands (NWL), a lancé le EasyTurn™ 360° 2-in-1 Convertible Car Seat, marquant ainsi sa première incursion sur le marché des sièges auto pivotants à 360 degrés. Le produit présente un design révolutionnaire permettant une rotation complète pour un accès facile tant en mode dos à la route qu’en mode face à la route, pouvant accueillir des enfants de 4 à 65 lbs.
Au prix de $299.99, le siège auto intègre des fonctionnalités de sécurité avancées, y compris les normes ProtectPlus Engineered™, la technologie SnugLock® pour une installation rapide et un système de harnais No-Rethread Simply Safe Adjust™. Le produit est disponible en deux couleurs (Cyran et Solae) et peut être précommandé sur Amazon, avec une disponibilité élargie via GracoBaby.com, Babylist, Walmart et Target en février.
Graco, ein Unternehmen von Newell Brands (NWL), hat den EasyTurn™ 360° 2-in-1 Convertible Car Seat vorgestellt und damit seinen ersten Einstieg in den Markt der 360-Grad drehbaren Kindersitze angekündigt. Das Produkt verfügt über ein revolutionäres Design, das eine volle Drehung für einen einfachen Zugang in sowohl rückwärts- als auch vorwärtsgerichteter Position ermöglicht und Kinder von 4 bis 65 lbs aufnehmen kann.
Mit einem Preis von $299.99 weist der Kindersitz fortschrittliche Sicherheitsmerkmale auf, darunter die Standards von ProtectPlus Engineered™, SnugLock® Technologie für eine schnelle Installation und ein No-Rethread Simply Safe Adjust™ Gurtsystem. Das Produkt ist in zwei Farben erhältlich (Cyran und Solae) und kann im Voraus auf Amazon bestellt werden, mit einer breiteren Verfügbarkeit über GracoBaby.com, Babylist, Walmart und Target im Februar.
- Launch of innovative new product in premium car seat segment ($299.99 price point)
- Expansion into 360-degree rotating car seat market, showing product innovation
- Wide distribution through major retail partners (Amazon, Walmart, Target)
- None.
Insights
The launch of Graco's EasyTurn 360° car seat marks a strategic pivot in Newell Brands' premium product positioning. The
The product's distribution strategy through major retailers like Amazon, Walmart and Target, coupled with specialty channels like Babylist, demonstrates a sophisticated omnichannel approach. This broad distribution network could potentially capture
From a competitive standpoint, this launch addresses a critical gap in Graco's product portfolio. While competitors like Cybex and Nuna have offered rotating car seats for years, Graco's entry at a lower price point could disrupt the premium segment. The timing of the launch aligns with the industry's first-quarter selling season, when retailers typically reset their baby gear departments.
For Newell Brands, this launch is strategically significant as the baby gear segment represents one of its core growth categories. The innovative features and premium positioning align with the company's broader strategy of portfolio premiumization and margin expansion. However, the success will largely depend on:
- Consumer acceptance of the premium pricing in a traditionally value-oriented brand
- Execution of the marketing strategy across digital and traditional channels
- Supply chain efficiency in meeting potential demand
- Retailer support and prominent shelf placement
While this product launch alone may not significantly move the needle for a
This Graco revolutionary car seat rotates a full 360 degrees to allow for effortless access when getting baby in and out of the car
With over 65 years of experience in crafting dependable and innovative baby gear, Graco has combined advanced safety technology and ultimate comfort with the EasyTurn 360°. Backed by Graco's ProtectPlus Engineered™ safety standards, this car seat has undergone rigorous crash testing—including frontal, side, rear, and rollover tests— providing the safest place outside your arms.
"At Graco, we understand that parents value innovative products that not only keep their children safe but also simplify daily routines," said Kerry Strzelecki, Vice President of Brand Management at Graco. "The EasyTurn 360° is a game-changer, combining a user-friendly rotating seat with trusted safety technology to provide a car seat that truly grows with your child."
Additional Key Features Designed for Safety and Convenience:
- SnugLock® Technology: Quick and secure installation in under a minute.
- No-Rethread Simply Safe Adjust™ Harness System: Ten effortless height adjustments for a perfect fit at every stage.
- InRight™ LATCH System: One-second, click-secure connection for added confidence.
- Comfort & Convenience Features: Includes an easy-to-read level indicator, four-position recline, plush removable inserts for infants, and two easy-to-clean cup holders.
The EasyTurn 360° 2-in-1 Convertible Car Seat (MSRP
For more information about Graco and the new EasyTurn 360° 2-in-1 Convertible Car Seat, please visit www.gracobaby.com and follow along on social at: @graco on Instagram and Facebook, and @gracochildrensproducts on TikTok.
About Graco
Graco is one of the most recognized children's products brands that provides innovative and reliable solutions to help parents make smart choices while taking care of their little ones. For more than 65 years, Graco has built high quality products that parents can trust, including car seats, strollers, travel systems, swings, highchairs, playards and nursery care essentials. Graco is part of Newell Brands Inc., a leading global consumer products company, with its products available globally through a variety of retail partners.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments.
This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.
*Based on 2024 Baby Gear Brand Health Tracker Data
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SOURCE Newell Brands
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