Rubbermaid® launches EasyFindLids™ SilverShield® For Antimicrobial Product Protection* To Resist Odor-Causing Bacterial Growth
Newell Brands has launched Rubbermaid EasyFindLids™ Food Storage Containers featuring SilverShield® technology, offering antimicrobial protection against odor-causing bacteria. This innovative product aims to cater to the increasing consumer demand for efficient food storage solutions as more people cook at home. The containers, available in sets of 24-42 pieces, are designed for easy organization and are made in the U.S., BPA-free, and safe for microwave and dishwasher use. Pricing starts at $12 MSRP, and the product can be purchased at major retailers including Target and Walmart.
- Launch of innovative antimicrobial food storage containers with SilverShield® technology.
- Addresses increasing consumer demand as more people cook at home.
- Containers are BPA-free, microwave-safe, and dishwasher-safe, enhancing usability.
- Easy organization with modular design and snap-together lids to reduce clutter.
- Available at popular retailers with reasonable starting price of $12.
- None.
ATLANTA, Oct. 20, 2020 /PRNewswire/ -- Today's consumers are spending more time at home and cooking in the kitchen, and they increasingly care about innovative and efficient food storage. Rubbermaid® - a leader in home organization and food storage solutions - today announced the launch of EasyFindLids™ Food Storage Containers with SilverShield® for Antimicrobial Product Protection, a new variety of durable food storage containers with built-in antimicrobial properties to protect* the containers and lids against unwanted microbes on food storage containers.
Using SilverShield® technology, the containers and lids contain small amounts of silver ions to help prevent the growth of odor-causing bacteria on the product surface - and because it's integrated into both the container and lid, it works continuously with 24/7 antimicrobial product protection* that lasts the lifetime of the product. The SilverShield® technology resists bacterial growth that causes food odors and meets FDA guidelines for food contact surfaces.
"At a time when consumers are cooking more at home, we are pleased to offer a new storage solution that not only helps reduce clutter but also keeps food storage containers free of odors," said Kris Malkoski, CEO, Food Business Unit at Newell Brands. "With the introduction of SilverShield® antimicrobial technology, our hope is to provide consumers with peace-of-mind that their meals and their containers can stay protected and fresh longer."
The new antimicrobial containers feature the same modular, space-efficient design as the Rubbermaid EasyFindLids™ collection, which are designed for easy organization and reducing clutter. Lids snap together and to container bases, making it easy to find the right lid for the right container. Additionally, bases nest neatly together when storing.
Rubbermaid EasyFindLids™ SilverShield® for Antimicrobial Product Protection containers are made in the U.S. and BPA-free, microwave-safe on reheat settings, freezer-safe and dishwasher-safe on the top rack.
*Antimicrobial properties are built in to inhibit the growth of odor-causing bacteria on the product surface. This product does not protect users or others against foodborne bacteria. Always clean and wash this product thoroughly before and after each use.
The new food storage containers are available in a variety of sizes and shapes for different needs, in sets ranging from 24-42 pieces. The products can be purchased at online retailers nationwide including Target, Walmart and on Amazon, starting at
About Rubbermaid
Rubbermaid® is a leader in developing innovative, high-quality solutions that help consumers keep their homes in order. Widely recognized and trusted, Rubbermaid designs and markets a full range of organization, storage and cleaning products to keep the home – including closets, garages, kitchens and outdoor spaces – neat and functional, freeing consumers to enjoy life. Rubbermaid (www.rubbermaid.com) is part of Newell Brands' global portfolio of brands.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Mapa®, Spontex® and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.
CONTACT:
Caitlin Watkins
Newell Brands
caitlin.watkins@newellco.com
Alyssa Schor
Zeno Group for Rubbermaid
Alyssa.schor@zenogroup.com
View original content to download multimedia:http://www.prnewswire.com/news-releases/rubbermaid-launches-easyfindlids-silvershield-for-antimicrobial-product-protection-to-resist-odor-causing-bacterial-growth-301155597.html
SOURCE Newell Brands
FAQ
What are the new features of Newell Brands' Rubbermaid EasyFindLids™ containers?
Where can I buy Rubbermaid EasyFindLids™ Food Storage Containers with SilverShield® technology?
What is the price range for Rubbermaid EasyFindLids™ containers?
Are the Rubbermaid EasyFindLids™ containers safe for microwaving?
How many pieces are included in the Rubbermaid EasyFindLids™ sets?
