Newell Brands and Kidsy Announce Partnership to Divert Graco® and Baby Jogger® Returns from Landfills
Rhea-AI Summary
Newell Brands (NASDAQ: NWL), owner of Graco® and Baby Jogger®, has partnered with Kidsy, a recommerce platform for children's products, to promote sustainability by reselling customer returns and overstock items. This initiative aims to divert products from landfills and extend their lifecycle. Consumers can now find open-box or overstock Graco® and Baby Jogger® products on Kidsy at reduced prices.
The partnership aligns with Newell's commitment to sustainability and addresses the growing consumer demand for eco-friendly solutions. According to industry data, 45% of parents under 40 consider a product's environmental impact when making purchasing decisions. The available products will include a range of items such as strollers, car seats, swings, playards, and high chairs, all of which have undergone a quality control process.
Positive
- Partnership with Kidsy to resell customer returns and overstock items, potentially increasing revenue and reducing waste
- Alignment with growing consumer demand for sustainable and eco-friendly products
- Potential for improved brand image through commitment to sustainability practices
Negative
- Possible cannibalization of new product sales by offering discounted open-box and overstock items
News Market Reaction – NWL
On the day this news was published, NWL gained 0.82%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Newell Brands Makes Pivotal Commitment to Sustainability through Kidsy's Recommerce Platform
This initiative marks a significant step for Newell Brands in embracing recommerce as part of its sustainability strategy. Through this partnership, items that would otherwise contribute to landfill waste will now have a second life, extending the product lifecycle and reducing environmental impact.
"We're honored to partner with Newell Brands, a legacy name in the baby product space, to promote sustainability through Kidsy," says Shraysi Tandon, Co-founder and CEO of Kidsy. "Consumers today deeply care about supporting brands that are mission-driven. We are excited to work with the Newell team to innovate within retail, and build a world where commerce and recommerce can thrive symbiotically."
This effort underscores Newell's commitment to minimizing waste and leaning into sustainability practices across all areas of the business.
"As one of the largest baby brands in the world, we recognize the importance of lowering our carbon footprint and forging innovative partnerships that enable us to achieve that. This partnership with Kidsy allows us to integrate sustainable practices, reducing environmental impact while maintaining the highest standards of safety and quality," said Michael Rohrer, Director of Global Quality Assurance at Newell Brands.
The products available through Kidsy will include a range of customer returns and open-box Graco® and Baby Jogger® items, from strollers and car seats to swings, playards and high chairs, that have undergone a vetted, quality control process.
This partnership reflects a broader trend in consumer demand for sustainable, eco-friendly solutions. According to recent industry data,
Consumers interested in affordable, sustainable children and baby gear can visit Kidsy.co to browse the growing selection of Newell Brands products and other leading brands added. Through Kidsy, parents can reduce waste, save money, and help protect the planet for future generations.
About Kidsy
Kidsy is a break-out recommerce platform dedicated to keeping merchandise out of landfills by bringing discounted baby and kids products to consumers. With a focus on sustainability, Kidsy helps parents access high-quality, new open-box or gently used baby products and toys at a fraction of the original price, reducing waste and promoting eco-friendly living.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Graco®, Baby Jogger®, Rubbermaid, Sharpie, Coleman, and Yankee Candle. Newell Brands is committed to delivering innovation, quality, and value to its consumers, and strives to reduce its environmental footprint across all its operations.
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View original content:https://www.prnewswire.com/news-releases/newell-brands-and-kidsy-announce-partnership-to-divert-graco-and-baby-jogger-returns-from-landfills-302270934.html
SOURCE Kidsy
FAQ
What is the partnership between Newell Brands and Kidsy for Graco® and Baby Jogger® products?
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What percentage of parents consider environmental impact in purchasing decisions, according to the Newell Brands (NWL) press release?
