Celebrate 140th Anniversary of the Ball® Brand with New Keepsake Jar

Rhea-AI Summary

On June 4, 2024, Newell Brands announced the launch of the Collector's Edition Ball® 140th Anniversary Jar as part of the Keepsake Jar Collection to celebrate 140 years of the Ball® brand. Alongside the launch, Newell Brands introduced the Try It All Sweepstakes, offering 300 winners Ball® 140th Anniversary Jars and supplies for canning, baking, and gardening. The jars are BPA-free, feature a vintage embossed design, and come with SureTight® lids that seal for up to 18 months. These jars are available at major retailers, including Target, Kroger, Meijer, and Walmart, for $14.99. The sweepstakes will run until July 3, 2024, and hobby enthusiasts can enter by visiting TryItAllSweepstakes.com.

Positive

• New product launch: Collector's Edition Ball® 140th Anniversary Jar.
• Engaging marketing campaign: Try It All Sweepstakes.
• 300 winners to receive free kits including the new jar and supplies.
• The jars are BPA-free with a vintage embossed design.
• SureTight® lids seal for up to 18 months.
• Jars available at major retailers like Target, Kroger, Meijer, and Walmart.
• Affordable pricing: MSRP of $14.99.

Negative

• impact on revenue from a single commemorative product launch.

In celebration of its anniversary, the makers of Ball® mason jars launch sweepstakes to showcase the myriad of ways the new Ball^® Keepsake Jar can be used.

ATLANTA, June 4, 2024 /PRNewswire/ -- In celebration of the 140-year history of the beloved kitchen staple, the makers of Ball^® mason jars are expanding their Keepsake Jar Collection with the launch of the new Collector's Edition Ball^® 140^th Anniversary Jar. To showcase the many uses of the new jar, the brand is also launching the Try It All Sweepstakes, giving 300 people a jumpstart on finding their next passion with help from the Try It All kits. From now through July 3, hobby enthusiasts can visit TryItAllSweepstakes.com to enter for a chance to win a free kit inclusive of the Ball^® 140^th Anniversary Jar and supplies to get their start at three different hobbies: canning, baking and gardening.

"People are craving more ways to have fun and engage in new activities but often don't know where to start. Meanwhile, Ball^® mason jars have continued to evolve beyond their traditional canning roots, with new and creative uses showing how versatile these vessels can be," said Julien McCluney, VP of Global Brand Management, Kitchen, at Newell Brands. "We created The Try It All Sweepstakes to show how the Ball® brand has transformed over the past 140 years to provide endless opportunities for hobbyists and brand fanatics alike to make, create and share."

The Try It All kits will include the latest addition to the brand's keepsake jar collection, the Collector's Edition Ball^® 140^th Anniversary Jar, and supplies to try out three beginner-friendly hobbies that highlight the original and alternate uses for Ball^® mason jars:

• Canning: Learn how to can with a new Blueberry Lavender Jam recipe using a jar lifter, funnel and bubble remover/headspace tool.
• Baking: Become an expert baker with dry cookie mix and a recipe for delicious chocolate chip cookies.
• Gardening: Unearth your inner green thumb by potting an indoor plant with starter seed pods, a mini shovel and decorative rocks.

Created in celebration of patterns of the 1880s, the new Ball^® 140^th Anniversary Jars feature a vintage embossed design, commemorating the brand's legacy of preservation and creativity. The jars are BPA-free and can be used in a variety of ways for canning, crafting, decorating, as drinkware, storage and more. The set of 4 Regular Mouth jars come with bands and SureTight^® lids that seal up to 18 months and are available now at Target, Kroger, Meijer and Walmart with an MSRP of $14.99.

For more information about the sweepstakes, visit TryItAllSweepstakes.com/Rules for the official rules. Follow @ballcanning on Instagram for inspiration on more ways to utilize mason jars.

About Ball^® mason jars

The production of the first Ball^® glass jar in 1884 by the Ball Brothers Glass Manufacturing Company in Buffalo, New York marked the beginning of a fascinating history. Over 135 years later, their brand has grown worldwide and that many know and love. The Ball^® logo and Ball^® trademarks are owned by Ball Corporation and used under license by Rubbermaid Incorporated. Rubbermaid Incorporated's Ball^® mason jars are part of Newell Brands' global portfolio of brands and products.

About Newell Brands

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie^®, Graco^®, Coleman^®, Rubbermaid Commercial Products^®, Yankee Candle^®, Paper Mate^®, FoodSaver^®, Dymo^®, EXPO^®, Elmer's^®, Oster^®, NUK^®, Spontex^® and Campingaz^®. Newell Brands is focused on delighting consumers by lighting up everyday moments.

This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.

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SOURCE Newell Brands

FAQ

What is the Ball® 140th Anniversary Jar?

The Ball® 140th Anniversary Jar is a new Collector's Edition mason jar launched by Newell Brands to celebrate 140 years of the Ball® brand.

What is the Try It All Sweepstakes and how can I enter?

The Try It All Sweepstakes offers 300 winners a kit with a Ball® 140th Anniversary Jar and supplies for canning, baking, and gardening. Enter by visiting TryItAllSweepstakes.com through July 3, 2024.

Where can I buy the Ball® 140th Anniversary Jar?

The Ball® 140th Anniversary Jar is available at Target, Kroger, Meijer, and Walmart with an MSRP of $14.99.

What are the features of the Ball® 140th Anniversary Jar?

The jar is BPA-free, has a vintage embossed design, and includes SureTight® lids that seal for up to 18 months.

What does the Try It All kit include?

The kit includes a Ball® 140th Anniversary Jar and supplies for canning, baking, and gardening.