Later Drives Full-Funnel Influencer Marketing Impact with New Affiliate Campaign Capabilities, Leveraging a Strategic Partnership with Mavely
Later, a leading social media and influencer marketing partner, has partnered with Mavely to introduce affiliate campaign capabilities for creator campaigns. This integration combines Mavely's performance-based affiliate marketing with Later's influencer marketing platform to address the challenge of measuring full-funnel impact. The partnership allows brands using popular affiliate networks to enable creators to drive social commerce through Later campaigns, providing a single view of traffic, orders, revenue, and cost by campaign and creator.
Key features include:
- Automatic generation and assignment of unique affiliate links to creators
- Attribution of sales to specific creators
- Integration with Later's Link in Bio for creators to feature affiliate products
- No technical implementation required for rapid setup
This move aligns with Later's vision of driving predictable outcomes for social commerce and follows their earlier launch of AI-enabled social listening.
Later, un importante partner nel settore dei social media e del marketing degli influencer, ha collaborato con Mavely per introdurre le capacità di campagne affiliate per le campagne dei creatori. Questa integrazione unisce il marketing affiliate basato sulle performance di Mavely con la piattaforma di marketing degli influencer di Later, affrontando la sfida di misurare l'impatto completo del funnel. La partnership consente ai marchi che utilizzano reti affiliate popolari di permettere ai creatori di stimolare il commercio sociale attraverso le campagne di Later, fornendo una visione unica di traffico, ordini, entrate e costi per campagna e creatore.
Le caratteristiche principali includono:
- Generazione e assegnazione automatica di link affiliate unici ai creatori
- Attribuzione delle vendite a creatori specifici
- Integrazione con il Link in Bio di Later per permettere ai creatori di presentare prodotti affiliati
- Nessuna implementazione tecnica necessaria per una rapida configurazione
Questa mossa è in linea con la visione di Later di generare risultati prevedibili per il commercio sociale e segue il loro lancio precedente di un ascolto sociale abilitato dall'IA.
Later, un socio destacado en redes sociales y marketing de influencers, se ha asociado con Mavely para introducir capacidades de campañas de afiliados para las campañas de creadores. Esta integración combina el marketing de afiliados basado en el rendimiento de Mavely con la plataforma de marketing de influencers de Later para abordar el desafío de medir el impacto en todo el embudo. La asociación permite a las marcas que utilizan redes de afiliados populares habilitar a los creadores para impulsar el comercio social a través de las campañas de Later, proporcionando una visión única del tráfico, pedidos, ingresos y costos por campaña y creador.
Las características clave incluyen:
- Generación y asignación automática de enlaces de afiliados únicos a los creadores
- Atribución de ventas a creadores específicos
- Integración con el Link in Bio de Later para que los creadores puedan mostrar productos afiliados
- No se requiere implementación técnica para una configuración rápida
Este movimiento se alinea con la visión de Later de generar resultados predecibles para el comercio social y sigue su lanzamiento anterior de escucha social habilitada por IA.
Later는 주요 소셜 미디어 및 인플루언서 마케팅 파트너로서 Mavely와 협력하여 제휴 캠페인 기능을 창작자 캠페인에 도입했습니다. 이 통합은 Mavely의 성과 기반 제휴 마케팅과 Later의 인플루언서 마케팅 플랫폼을 결합하여 전체 퍼널 영향을 측정하는 문제를 해결합니다. 이 파트너십은 인기 있는 제휴 네트워크를 사용하는 브랜드가 창작자가 Later 캠페인을 통해 소셜 커머스를 유도할 수 있도록 하여 캠페인 및 창작자별로 트래픽, 주문, 수익 및 비용을 하나의 뷰로 제공합니다.
주요 기능에는 다음이 포함됩니다:
- 창작자에게 고유한 제휴 링크의 자동 생성 및 할당
- 특정 창작자에 대한 판매 배정
- 창작자가 제휴 제품을 소개할 수 있도록 Later의 Link in Bio와 통합
- 빠른 설정을 위한 기술적 구현 불필요
이 움직임은 소셜 커머스에 대한 예측 가능한 결과를 주도하려는 Later의 비전과 일치하며, 이전에 AI 지원 소셜 리스닝을 출시한 것에 따른 것입니다.
Later, un partenaire de premier plan dans le domaine des médias sociaux et du marketing d'influence, s'est associé à Mavely pour introduire des capacités de campagnes d'affiliation pour les campagnes de créateurs. Cette intégration combine le marketing d'affiliation basé sur la performance de Mavely avec la plateforme de marketing d'influence de Later afin de relever le défi de la mesure de l'impact complet de l'entonnoir. Ce partenariat permet aux marques utilisant des réseaux d'affiliation populaires de permettre aux créateurs de stimuler le commerce social via les campagnes de Later, offrant une vue unique du trafic, des commandes, des revenus et des coûts par campagne et créateur.
Les principales caractéristiques incluent:
- Génération et attribution automatiques de liens d'affiliation uniques aux créateurs
- Attribution des ventes à des créateurs spécifiques
- Intégration avec le lien dans la bio de Later pour permettre aux créateurs de présenter des produits affiliés
- Aucune mise en œuvre technique requise pour une configuration rapide
Cette initiative s'aligne avec la vision de Later de générer des résultats prévisibles pour le commerce social et fait suite à leur lancement antérieur d'une écoute sociale activée par IA.
Later, ein führender Partner für soziale Medien und Influencer-Marketing, hat sich mit Mavely zusammengeschlossen, um Affiliate-Kampagnenfähigkeiten für Creator-Kampagnen einzuführen. Diese Integration kombiniert Mavelys leistungsbasiertes Affiliate-Marketing mit Later's Influencer-Marketing-Plattform, um die Herausforderung der Messung des vollständigen Trichtereffekts anzugehen. Die Partnerschaft ermöglicht es Marken, die beliebte Affiliate-Netzwerke nutzen, Creatoren zu befähigen, sozialen Commerce über Later-Kampagnen voranzutreiben, und bietet eine einzelne Sicht auf Verkehr, Bestellungen, Einnahmen und Kosten nach Kampagne und Creator.
Wesentliche Funktionen sind:
- Automatische Erstellung und Zuweisung einzigartiger Affiliate-Links an Creator
- Zuweisung von Verkäufen an spezifische Creator
- Integration mit Laters Link in Bio, damit Creator Affiliate-Produkte präsentieren können
- Keine technische Implementierung erforderlich für eine schnelle Einrichtung
Dieser Schritt steht im Einklang mit Laters Vision, vorhersehbare Ergebnisse für sozialen Commerce zu erzielen und folgt dem vorherigen Launch von KI-unterstütztem Social Listening.
- Partnership with Mavely brings affiliate capabilities to creator campaigns
- Provides a single view of traffic, orders, revenue, and cost by campaign and creator
- Enables brands to identify top-converting influencers
- Rapid and friction-free setup across various existing affiliate networks
- Integrates with Later's Link in Bio feature for creators
- None.
Today's announcement continues the company's vision of driving predictable outcomes for social commerce.
Later's creator affiliate capabilities are powered by a strategic partnership with Mavely, which provides a single connection point for dozens of affiliate networks to its network of 85,000+ creators, driving influencer-enabled affiliate marketing at scale. With this integration, brands and retailers using any of the most popular affiliate networks can seamlessly enable creators to drive social commerce through Later influencer marketing campaigns. As a result, brands get a single view of traffic, orders, revenue, and cost by campaign and by creator.
"We want to help marketers create predictable outcomes and drive performance through social and influencer marketing," said Scott Sutton, CEO, Later. "Customers told us their greatest challenge with influencer campaigns is driving attributable revenue. Connecting their affiliate networks to Later-driven influencer campaigns helps marketers understand the right creators to partner with for the specific results they want."
The Mavely partnership enables brands engaging in Later campaigns to incorporate affiliate links with the click of a button, automatically generating and assigning unique links to individual creators and in turn, attributing sales to specific creators and helping brands identify top-converting influencers. Creators also benefit from the new integration between Mavely and Later's Link in Bio, where they can pull affiliate links into conversion-focused storefronts to feature recommended products and services and earn commission when their visitors transact on a brand or retailer's ecommerce pages.
"We're excited to partner with Later to offer Mavely's social selling toolset to their customers and creators," said Evan
Justin Withers, Chief Growth Officer at Later, emphasized the solution's accessibility: "What further makes this integration unique is there is no technical implementation or code required to get started. No pixel installation, no waiting on legal approval or web developers—setup is rapid and friction-free across a variety of existing affiliate networks. This allows marketers to focus on strategy and results rather than technical hurdles."
Today's announcement from Later builds on its earlier launch of AI-enabled social listening and continues the company's transformation toward becoming a single influencer and social media ecosystem for brands and creators. By providing a unified, comprehensive solution for both organic social and influencer strategies, Later is positioning itself at the forefront of the industry's push towards seamless social commerce.
Learn more about Later's newest capability here: https://later.com/affiliate-marketing/
About Later
Later is revolutionizing the social and influencer marketing landscape with its unified social revenue platform. Trusted by over eight million users, including leading enterprise clients, Later helps marketers create high-performing social content and collaborate with creators to expand reach, drive engagement, and generate predictable ROI across all major social platforms.
About Mavely
Mavely is the Everyday Influencer Platform® that empowers real people to monetize their content by promoting the world's favorite brands. Deploying a performance-driven approach to influencer marketing, Mavely's network of creators drives hundreds of millions of dollars each year in sales for brand partners across diverse niches and platforms, with attributable data from post to purchase. Mavely is part of Rhyz, a subsidiary of Nu Skin Enterprises (NYSE: NUS). Learn more about Mavely at joinmavely.com.
Media Contact - Agency
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JP Squared, LLC
jennifer@jpsquared.com
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