NuSkin Enterprises, Inc. - NUS STOCK NEWS

Nu Skin Enterprises (NYSE: NUS) announced that its subsidiary Rhyz Inc. has completed a strategic transaction with Later, selling its Mavely affiliate marketing technology platform for approximately $250 million in cash and a minority equity stake in the combined Later/Mavely business. Of this amount, $33 million will be distributed to other Mavely equity holders.

The transaction represents a five-times return on Nu Skin's investment since acquiring Mavely in 2021. Mavely will continue providing technology and social commerce capabilities to support Nu Skin's affiliate marketing business. The company plans to use the proceeds to reduce debt, fund innovation, and repurchase shares under its existing stock buyback program.

Later, a leader in influencer marketing and social media management, has acquired Mavely for $250 million, funded by Summit Partners. The acquisition from Nu Skin Enterprises (NYSE:NUS) subsidiary Rhyz Inc enhances Later's capabilities in creator-driven marketing, combining Later's AI predictive analytics with Mavely's network of over 120,000 creators who have generated more than $1 billion in gross merchandising volume across 1,400+ major brands.

The merger aims to deliver full-funnel impact and measurable ROI for marketers while enabling creators to maximize earnings through social commerce. Mavely's leadership team, including CEO Evan Wray, CTO Sean O'Brien, and CFO Kevin Kenefick, will join Later's leadership team. The combined platform will focus on enhancing creator collaboration and helping marketers deliver measurable results with greater confidence.

Nu Skin Enterprises (NYSE: NUS) reported Q3 2024 revenue of $430.1 million, down 13.8% year-over-year, with a 3.4% FX impact. The company's Rhyz segment showed strong growth of 20.9%, reaching $73.1 million. Earnings per share were $0.17 compared to $(0.74) in the prior year. Customer base declined 15% to 831,768, while paid affiliates decreased 20%. The company is implementing a revised business model and streamlined operating framework to improve profitability. For full-year 2024, Nu Skin adjusted its outlook to revenue between $1.70-$1.73 billion and EPS of $(2.32)-$(2.22), or $0.65-$0.75 non-GAAP.

Nu Skin Enterprises (NYSE: NUS) has announced that its board of directors declared a quarterly cash dividend of $0.06 per share. The dividend will be paid on December 11, 2024, to shareholders of record as of November 29, 2024.

Later, a leading social media and influencer marketing partner, has partnered with Mavely to introduce affiliate campaign capabilities for creator campaigns. This integration combines Mavely's performance-based affiliate marketing with Later's influencer marketing platform to address the challenge of measuring full-funnel impact. The partnership allows brands using popular affiliate networks to enable creators to drive social commerce through Later campaigns, providing a single view of traffic, orders, revenue, and cost by campaign and creator.

Key features include:

• Automatic generation and assignment of unique affiliate links to creators
• Attribution of sales to specific creators
• Integration with Later's Link in Bio for creators to feature affiliate products
• No technical implementation required for rapid setup

This move aligns with Later's vision of driving predictable outcomes for social commerce and follows their earlier launch of AI-enabled social listening.

Nu Skin Enterprises (NYSE: NUS) has introduced MYND360, a new line of clinically proven supplements and topicals for mental well-being. The product line is the result of five years of research and includes six products designed to support sleep, stress management, focus, and memory.

Key products in the MYND360 line include:

• Feel Calm: Supports mood and stress reduction
• Mind Full: Protects against mental fatigue and supports memory
• Night Time: Aids in sleep quality and duration
• Sharp Focus: Supports brain function and concentration
• Relaxing Body Cream and Energizing Hand and Body Wash

Nu Skin conducted three clinical studies on key ingredient blends, demonstrating significant improvements in sleep quality, stress reduction, and memory performance. The company also emphasizes its commitment to sustainability, with some products featuring innovative packaging that uses 81% less plastic and produces 81% lower carbon emissions.

Mavely, the Everyday Influencer Platform®, has announced new integrations and updates to enhance creator experience. The company has partnered with LinkDM and Button, offering creators free access to premium features and cost savings. Key highlights include:

1. LinkDM integration: Provides automated Instagram DM replies, increased monthly DM limits, and enhanced link management.

2. Button partnership: Offers app-to-app deep-linking technology for optimized affiliate traffic and improved user experience.

3. Mavely MyShop upgrades: Enhances shoppable influencer storefronts with improved mobile functionality, AI-assisted posts, and easier customization.

These updates aim to streamline content creation, boost monetization, and save creators thousands of dollars annually in software costs. Mavely is part of Rhyz, a subsidiary of Nu Skin Enterprises (NYSE: NUS).

Nu Skin Enterprises (NYSE: NUS) has announced it will release its third quarter 2024 financial results after the market closes on Thursday, Nov. 7. The company's management team will host a conference call with investors at 5 p.m. ET on the same day to discuss recent results and upcoming business initiatives.

The webcast of the conference call, including the financial information presented, will be available on the investor relations page of Nu Skin's website at ir.nuskin.com. A replay of the webcast will be accessible at the same location through Thursday, Nov. 21.

A new study by Mavely reveals that 28% of consumers have purchased a gift based on influencer recommendations in the past year, with this number rising to 52% for Gen Z and 36% for Millennials. The study, which surveyed over 1,000 U.S. consumers, found that 34% of respondents are likely to trust gift recommendations from local or micro-influencers, increasing to 58% for Gen Z.

Key findings include:

• 54% plan to do holiday shopping both online and in-person
• 56% of consumers say a percentage of their holiday gifts are items promoted by online influencers
• 36% of consumers need to see a product promoted 2-3 times before considering a purchase
• Gen Z requires the most touchpoints, with 23% needing 4-5 promotions before considering a purchase

The study highlights the growing importance of influencer marketing, especially for younger generations, in holiday shopping decisions.