NetEase Enters into Exclusive 2022 World Cup Digital Partnerships for the French and Argentinian Football Teams

Rhea-AI Summary

NetEase (NASDAQ: NTES) has announced a partnership with the French Football Federation and the Argentine Football Association to provide exclusive online media content for the 2022 World Cup in China. NetEase Media will offer unique interactive content, including video chats with players and documentaries featuring famous athletes like Lionel Messi. This marks the third consecutive World Cup collaboration for NetEase, which previously attracted over 1.5 billion page views during the 2018 tournament. NetEase continues to strengthen its position in sports media by leveraging its extensive online platforms.

Positive

• Partnership with FFF and AFA enhances brand visibility in sports media.
• Exclusive content may drive user engagement and attract new viewers.
• Third consecutive collaboration suggests a strong reputation in sports partnerships.

Negative

• None.

HANGZHOU, China, July 14, 2022 /PRNewswire/ -- NetEase, Inc. (NASDAQ: NTES and HKEX: 9999, "NetEase" or the "Company") today announced that NetEase Media, the Company's well-established internet media platform, has partnered with the French Football Federation (FFF) and the Argentine Football Association (AFA) to serve as their exclusive online media partner in China and provide exciting interactive content about the teams for the 2022 World Cup. 

Under the terms of the agreements, NetEase Media will distribute bespoke content for the two high-profile football teams across media outlets in China during the World Cup. Among other activities, NetEase Media will invite players and coaches of the teams to analyze and forecast the progression of the tournament through video chats, as well as produce documentaries about renowned players such as Lionel Messi. In addition, Chinese fans of both teams will get a closer look at their favorite football stars through interactive posts and discussions on NetEase's platforms. 

NetEase Media is home to one of the first Internet portals and one of the most popular news applications in China, and has been dedicated to providing informative and inspiring quality content to millions of Chinese users for decades. 

These partnerships represent the third consecutive time that NetEase has worked jointly with leading global football associations to provide users with exclusive premium content in China for the World Cup. In the previous 2018 World Cup, NetEase Media partnered with the French and German national football teams to deliver over 11,000 original releases across a variety of news and social media outlets, attracting a total of more than 1.5 billion page views. 

About NetEase, Inc.

As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX: 9999, "NetEase") provides premium online services centered around innovative and diverse content, community, communication and commerce. NetEase develops and operates some of China's most popular mobile and PC games. In more recent years, NetEase has expanded into international markets including Japan and North America. In addition to its self-developed game content, NetEase partners with other leading game developers, such as Blizzard Entertainment and Mojang AB (a Microsoft subsidiary), to operate globally renowned games in China. NetEase's other innovative service offerings include its majority-controlled subsidiaries Youdao (NYSE: DAO), China's leading technology-focused intelligent learning company, and Cloud Village (HKEX: 9899), also known as NetEase Cloud Music, China's leading online music content community, as well as Yanxuan, NetEase's private label e-commerce platform. For more information, please visit: http://ir.netease.com/.

Contacts for NetEase

Investors Enquiries:

Margaret Shi

NetEase, Inc.

ir@service.netease.com

Tel: (+86) 571-8985-3378

Twitter: https://twitter.com/NetEase_Global

 

Media Enquiries:

Li Ruohan

NetEase, Inc.

Tel:(+86) 571-8985-2668

globalpr@service.netease.com

Twitter: https://twitter.com/NetEase_Global

View original content:https://www.prnewswire.com/news-releases/netease-enters-into-exclusive-2022-world-cup-digital-partnerships-for-the-french-and-argentinian-football-teams-301587263.html

SOURCE NetEase, Inc.

FAQ

What is the significance of NetEase's partnership with French and Argentine football teams?

NetEase's exclusive partnership will enhance its sports media offerings during the 2022 World Cup in China, providing unique content that may increase user engagement.

How did NetEase perform during the 2018 World Cup?

During the 2018 World Cup, NetEase Media delivered over 11,000 original releases, attracting more than 1.5 billion page views across various platforms.

What type of content will NetEase provide during the 2022 World Cup?

NetEase will offer bespoke content including video chats with players and documentaries about star athletes like Lionel Messi.

Why is the 2022 World Cup partnership important for NetEase?

The partnership positions NetEase as a key player in sports media in China, potentially boosting its user base and brand presence.