NetEase Cloud Music Takes the Stage at ADE 2023: Debut as Speaker on China's Dance Music Trends

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NetEase Cloud Music participates as ADE Pro speaker, sharing insights on China's dance music industry

Positive

• NetEase Cloud Music strategically partners with top dance music labels to expand content in China
• NetEase Cloud Music offers support to musicians in music production and promotion
• NetEase Cloud Music uses advanced AI technology to diversify content offering

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• None.

HANGZHOU, China, Oct. 20, 2023 /PRNewswire/ -- Cloud Music Inc. (HKEX: 9899, "NetEase Cloud Music" or the "Company"), a well-known online music platform featuring a vibrant content community, participated for the first time as an ADE Pro speaker at ADE 2023, sharing insights and opportunities in China's dance music industry.

As the most upfront, influential and educational gathering for electronic music and its industry, Amsterdam Dance Event (ADE) attracts a total of more than 1,000 events in nearly 200 locations across its multidisciplinary program. The presentation titled "Chinese Dance Music Report," delivered on October 18, marks the Company's first time participating at the event since the pandemic, as well as its first time as an ADE Pro speaker.

The keynote speech dives into China's dance music landscape in the digital age, introducing its latest trends and user behavior as well as a series of innovative practices and features at NetEase Cloud Music that foster the growth of the industry. For example, FEVER, a music education brand in collaboration with the world-renowned music production school Point Blank, was rolled out to discover, develop, and manage local and international DJs and electronic music producers since its inception in 2018.

"Dance music ranks among the Top 3 most streamed genres on NetEase Cloud Music. As one of the largest dance music platforms in China, we have strategically partnered with the world's top dance music labels to bring their expanding, high-quality content to music lovers in China," said Vivian Wei, Vice President of Copyrights, NetEase Cloud Music. "We also provide musicians with music production, A&R, and promotion support, nurturing their careers while benefiting the dance music industry in the long run."

NetEase Cloud Music has been a preferred online destination among the younger generation, offering a wide selection of genres from both domestic and international artists. Except for the platform's capability to promote music content efficiently and enhance the interactions between artists and their fan base, it is also moving forward with some of the supportive initiatives involving advanced AI technology to diversify the content offering and assist musicians in their creative process.

About Cloud Music Inc.

Launched in 2013 by NetEase, Inc. (NASDAQ: NTES; HKEX: 9999), Cloud Music Inc. (HKEX: 9899) is a well-known online music platform featuring a vibrant content community. Dedicated to providing an elevated user experience, Cloud Music Inc. provides precise, personalised recommendations, promotes user interaction and creates a strong social community. Its focus on discovering and promoting emerging musicians has made Cloud Music Inc. a destination of choice for exploring new and independent music among music enthusiasts in China. The platform has been recognised as the most popular entertainment app among China's vibrant Generation Z community.

Please see http://ir.music.163.com/ for more information.

Forward Looking Statements

This press release contains forward-looking statements relating to the business outlook, estimates of financial performance, forecast business plans and growth strategies of the Company. These forward-looking statements are based on information currently available to the Company and are stated herein on the basis of the outlook at the time of this press release. They are based on certain expectations, assumptions and premises, some of which are subjective or beyond our control. These forward-looking statements may prove to be incorrect and may not be realised in the future. Underlying these forward-looking statements are a lot of risks and uncertainties. In light of the risks and uncertainties, the inclusion of forward-looking statements in this press release should not be regarded as representations by the Board or the Company that the plans and objectives will be achieved, and investors should not place undue reliance on such statements.

Investor Enquiries:

Angela Xu
Cloud Music Inc.
music.ir@service.netease.com

Media Enquiries:

MQ Zhang
NetEase, Inc.
globalpr@service.netease.com

View original content:https://www.prnewswire.com/news-releases/netease-cloud-music-takes-the-stage-at-ade-2023-debut-as-speaker-on-chinas-dance-music-trends-301963145.html

SOURCE NetEase Cloud Music

FAQ

What is the news about?

The news is about NetEase Cloud Music participating as an ADE Pro speaker and sharing insights on China's dance music industry.

What initiatives does NetEase Cloud Music have to support musicians?

NetEase Cloud Music offers support to musicians in music production and promotion.

How does NetEase Cloud Music expand its content offering?

NetEase Cloud Music strategically partners with top dance music labels to expand content in China.

What technology does NetEase Cloud Music use to diversify its content?

NetEase Cloud Music uses advanced AI technology to diversify its content offering.