NetEase Cloud Music Partners with Timbaland's Beatclub™ to Revolutionise China's Beat Marketplace

Rhea-AI Summary

NetEase Cloud Music, a leading interactive music streaming service in China, has partnered with Timbaland's Beatclub™ to revolutionize China's beat marketplace. The collaboration will introduce hundreds of premium Beatclub beats to NetEase Cloud Music's Beatsoul, China's premier beat transaction platform. This partnership aims to foster creativity and innovation in China's music scene, aligning with NetEase Cloud Music's focus on supporting independent artists.

Beatsoul, as China's largest beat platform, provides a comprehensive ecosystem for producers, songwriters, and artists to communicate, upload, display, and purchase beats. The platform allows registered musicians to monetize their original beats, with 100% of profits going directly to beat producers. By the end of 2023, NetEase Cloud Music had approximately 149 million cumulative music tracks and was home to 684,000 registered independent artists who had uploaded over 3.1 million music tracks.

Positive

• Partnership with Timbaland's Beatclub™ to introduce premium beats to China's market
• Beatsoul platform allows musicians to monetize original beats with 100% profit retention
• 149 million cumulative music tracks on NetEase Cloud Music by end of 2023
• 684,000 registered independent artists on the platform
• 3.1 million music tracks uploaded by independent artists

Negative

• None.

Financial Analyst

The partnership between NetEase Cloud Music and Timbaland's Beatclub is a strategic move that could significantly enhance NetEase Cloud Music's market position. By incorporating Beatclub's premium beats, NetEase Cloud Music aims to attract more users, particularly independent artists and producers. This can potentially lead to increased user engagement and subscription rates, which are critical revenue drivers for the platform.

In the short term, the collaboration could result in a boost in user acquisition and retention, as music creators seek new and unique beats for their projects. In the long term, this partnership might help NetEase Cloud Music to solidify its position as a leading music platform in China and potentially expand its influence in the global music industry.

From a financial perspective, this is an opportunity for NetEase Cloud Music to diversify its revenue streams. The monetization strategies mentioned, such as zero platform commission fees and complete control over licensing, could encourage more creators to join the platform, increasing the overall transaction volume and, consequently, the platform’s financial performance.

Music Industry Expert

This partnership is noteworthy within the music industry, especially given Timbaland's influential status. The inclusion of Beatclub's premium beats could serve as a catalyst for innovation and creativity. For NetEase Cloud Music, this represents a step forward in creating a comprehensive ecosystem for music creators, which is rare in the Chinese market.

By providing access to high-quality beats and mentorship opportunities, NetEase Cloud Music is positioning itself as a key player in nurturing musical talent. This could attract a broader range of artists who are looking for quality resources and a supportive platform to grow. Additionally, the platform’s emphasis on zero commission fees is a compelling incentive for artists and producers to monetize their work without losing a cut to intermediaries, which could lead to increased loyalty and higher retention rates.

Moreover, this initiative aligns well with global trends where platforms increasingly focus on supporting independent creators through comprehensive resource ecosystems. This positions NetEase Cloud Music favorably in the eyes of the global music community.

HANGZHOU, China, July 17, 2024 /PRNewswire/ -- Cloud Music Inc. (HKEX: 9899, "NetEase Cloud Music" or the "Company"), a leading interactive music streaming service provider in China, today announced that it has entered into a special partnership with Timbaland's Beatclub™ ("Beatclub") to unleash creativity and foster innovation across China's growing music scene. Under the collaboration, hundreds of signature, premium Beatclub beats will be introduced to NetEase Cloud Music's Beatsoul, China's premier beat transaction platform, marking a significant milestone in China's music industry.

Aligned with NetEase Cloud Music's emphasis on fostering independent artists, GRAMMY Award-winning producer Timbaland co-founded Beatclub to nurture new music creators. Timbaland has produced hit songs and albums for major artists such as Missy Elliott, Jay-Z and Justin Timberlake. Beatclub is the world's leading marketplace for creators. Its mission is to support and empower artists, producers and songwriters by providing them with the necessary tools, including mentorship, education, feedback, multiple monetization opportunities and more in an all-in-one subscription while showing creators this is the platform to be discovered on.

Timbaland shared his thoughts on the partnership with NetEase Cloud Music Beatsoul, stating: "I'm excited for artists and producers in China to have access to my beats and Beatclub's producers beats. Some of the most incredible artists in the world are in China that we haven't even discovered yet."

NetEase Cloud Music currently leads the hip-hop and EDM movements in China. As China's largest beat platform, Beatsoul has revolutionized how beats are traded in China, providing a comprehensive ecosystem for producers, songwriters and artists to communicate, upload, display and purchase beats. With the infusion of hundreds of original beats from Beatclub, Beatsoul will provide an unprecedented new resource to Chinese artists and producers, unleashing a wave of new sounds and creativity and placing Beatsoul at the epicenter of original beat transactions in China.

Beatsoul empowers registered musicians on NetEase Cloud Music to monetize their original beats. The platform has established a formal transaction channel for domestic music producers, improving and standardizing the beat transaction market. Musicians have complete control over licensing scope and pricing, ensuring that 100% of the profits go directly to the beat producers with zero platform commission fees. Wildly popular with music creators, Beatsoul has been the backbone of numerous beats that have gone viral, such as "Feng Shi Guo de Sheng Yin Shi" by beatmaker Zy, garnering over 500 million streams on NetEase Cloud Music.

NetEase Cloud Music is at the forefront of bridging Eastern and Western music, consistently facilitating landmark deals that have enriched its platform with a diverse range of international sounds. The Company's recent additions of influential music catalogues from major K-pop companies like JYP Entertainment and Kakao Entertainment have solidified NetEase Cloud Music's position as a cultural conduit. By the end of 2023, NetEase Cloud Music had approximately 149 million cumulative music tracks, securing a wide range of copyright content and enhancing its content ecosystem.

The platform is also committed to investing in initiatives that bolster musicians, improve music creation tools, and expand online and offline music exposure. These initiatives are highly effective in helping independent artists increase their influence and commercial income, making NetEase Cloud Music home to 684,000 registered independent artists who had uploaded over 3.1 million music tracks to its library by the end of 2023.

About Cloud Music Inc.

Launched in 2013 by NetEase, Inc. (NASDAQ: NTES; HKEX: 9999), Cloud Music Inc. (HKEX: 9899) is a well-known online music platform featuring a vibrant content community. Dedicated to providing an elevated user experience, Cloud Music Inc. provides precise, personalized recommendations, promotes user interaction and creates a strong social community. Its focus on discovering and promoting emerging musicians has made Cloud Music Inc. a destination of choice for exploring new and independent music among music enthusiasts in China. The platform has been recognized as the most popular entertainment app among China's vibrant Generation Z community.

Please see http://ir.music.163.com/ for more information.

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SOURCE NetEase Cloud Music

FAQ

What is the partnership between NetEase Cloud Music and Beatclub™?

NetEase Cloud Music has partnered with Timbaland's Beatclub™ to introduce hundreds of premium Beatclub beats to Beatsoul, China's premier beat transaction platform, aiming to revolutionize China's beat marketplace and foster creativity in the music scene.

How does Beatsoul benefit musicians on NetEase Cloud Music (NTES)?

Beatsoul allows registered musicians on NetEase Cloud Music to monetize their original beats, with 100% of profits going directly to the beat producers. It provides a formal transaction channel for domestic music producers, improving and standardizing the beat transaction market.

How many music tracks does NetEase Cloud Music (NTES) have as of 2023?

By the end of 2023, NetEase Cloud Music had approximately 149 million cumulative music tracks in its library.

How many independent artists are registered on NetEase Cloud Music (NTES)?

As of the end of 2023, NetEase Cloud Music was home to 684,000 registered independent artists who had uploaded over 3.1 million music tracks to its library.