NetApp Enables a Power Play for San Jose Sharks’ Data Infrastructure
NetApp (NASDAQ: NTAP) has been named the preferred data infrastructure provider for the San Jose Sharks, a premier NHL team. This partnership aims to enhance the Sharks' digital media capabilities and fan engagement strategies. The team will utilize NetApp's AFF C-Series system to expand storage capacity for valuable video content, including game footage and player interviews.
Key benefits of this collaboration include:
- Increased storage capacity for in-house video production
- Improved accessibility of video production files
- Automated cloud tiering of infrequently used data using NetApp ONTAP FabricPool
- Enhanced digital fan experiences through innovative use of video content
This partnership underscores the critical role of intelligent data infrastructure in modern sports organizations and their efforts to connect with fans globally.
NetApp (NASDAQ: NTAP) è stato nominato fornitore preferito di infrastrutture dati per i San Jose Sharks, una delle principali squadre NHL. Questa collaborazione mira a migliorare le capacità dei media digitali e le strategie di coinvolgimento dei fan dei Sharks. La squadra utilizzerà il sistema AFF C-Series di NetApp per espandere la capacità di archiviazione dei contenuti video preziosi, compresi i filmati delle partite e le interviste ai giocatori.
I principali vantaggi di questa collaborazione includono:
- Aumento della capacità di archiviazione per la produzione video interna
- Migliore accessibilità dei file di produzione video
- Automazione del tiering cloud dei dati utilizzati raramente tramite NetApp ONTAP FabricPool
- Esperienze digitali potenziate per i fan attraverso l'uso innovativo dei contenuti video
Questa partnership sottolinea il ruolo critico dell'infrastruttura di dati intelligenti nelle moderne organizzazioni sportive e nei loro sforzi per connettersi con i fan a livello globale.
NetApp (NASDAQ: NTAP) ha sido nombrado proveedor preferido de infraestructura de datos para los San Jose Sharks, un equipo destacado de la NHL. Esta asociación tiene como objetivo mejorar las capacidades de medios digitales y las estrategias de compromiso con los aficionados de los Sharks. El equipo utilizará el sistema AFF C-Series de NetApp para aumentar la capacidad de almacenamiento de contenido de video valioso, incluidos los videos de los partidos y las entrevistas con los jugadores.
Los principales beneficios de esta colaboración incluyen:
- Aumento de la capacidad de almacenamiento para la producción de video interna
- Mejora en la accesibilidad de los archivos de producción de video
- Automatización del nivel de almacenamiento en la nube de datos poco utilizados mediante NetApp ONTAP FabricPool
- Mejoras en las experiencias digitales de los aficionados a través del uso innovador del contenido de video
Esta asociación subraya el papel crítico de una infraestructura de datos inteligente en las organizaciones deportivas modernas y sus esfuerzos por conectarse con los aficionados a nivel global.
넷앱(NASDAQ: NTAP)이 프리미어 NHL 팀인 샌호세 샤크스의 선호 데이터 인프라 제공업체로 선정되었습니다. 이 파트너십은 샤크스의 디지털 미디어 기능과 팬 참여 전략을 향상시키는 것을 목표로 하고 있습니다. 팀은 넷앱의 AFF C-Series 시스템을 사용하여 경기 영상 및 선수 인터뷰를 포함한 귀중한 비디오 콘텐츠의 저장 용량을 확대할 예정입니다.
이번 협업의 주요 이점은 다음과 같습니다:
- 사내 비디오 제작을 위한 저장 용량 증가
- 비디오 제작 파일의 접근성 향상
- 넷앱 ONTAP FabricPool을 통한 자주 사용하지 않는 데이터의 클라우드 자동 계층화
- 비디오 콘텐츠의 혁신적인 사용을 통한 디지털 팬 경험 향상
이 파트너십은 현대 스포츠 조직에서 지능형 데이터 인프라의 중요한 역할과 팬들과의 글로벌 연결 노력을 강조합니다.
NetApp (NASDAQ: NTAP) a été désigné comme le fournisseur préféré d'infrastructure de données pour les San Jose Sharks, une équipe phare de la NHL. Ce partenariat vise à améliorer les capacités des médias numériques des Sharks et les stratégies d'engagement des fans. L'équipe utilisera le système AFF C-Series de NetApp pour accroître la capacité de stockage de contenus vidéo précieux, y compris les séquences de matches et les interviews des joueurs.
Les principaux avantages de cette collaboration incluent :
- Augmentation de la capacité de stockage pour la production vidéo interne
- Accessibilité améliorée des fichiers de production vidéo
- Automatisation du stockage cloud des données peu utilisées grâce à NetApp ONTAP FabricPool
- Amélioration des expériences numériques des fans grâce à une utilisation innovante des contenus vidéo
Ce partenariat souligne le rôle crucial de l'infrastructure de données intelligentes dans les organisations sportives modernes et leurs efforts pour se connecter avec les fans à l'échelle mondiale.
NetApp (NASDAQ: NTAP) wurde als bevorzugter Anbieter von Dateninfrastruktur für die San Jose Sharks, ein führendes NHL-Team, benannt. Diese Partnerschaft soll die digitalen Medienfähigkeiten und die Strategien zur Fanbindung der Sharks verbessern. Das Team wird das AFF C-Series-System von NetApp nutzen, um die Speicherkapazität für wertvolle Video-Inhalte, einschließlich Spielaufnahmen und Spielerinterviews, zu erweitern.
Die wichtigsten Vorteile dieser Zusammenarbeit sind:
- Erhöhte Speicherkapazität für die interne Videoproduktion
- Verbesserte Zugänglichkeit von Videoproduktionsdateien
- Automatisierte Cloud-Ebene für selten genutzte Daten mit NetApp ONTAP FabricPool
- Verbesserte digitale Fan-Erlebnisse durch innovative Nutzung von Video-Inhalten
Diese Partnerschaft hebt die entscheidende Rolle der intelligenten Dateninfrastruktur in modernen Sportorganisationen und deren Bemühungen hervor, weltweit mit Fans in Kontakt zu treten.
- NetApp named preferred data infrastructure provider for San Jose Sharks
- Implementation of NetApp AFF C-Series system to expand storage capacity
- Improved efficiency in video content management and accessibility
- Potential for enhanced fan engagement through innovative digital media use
- None.
Insights
The San Jose Sharks' adoption of NetApp's AFF C-Series system marks a significant upgrade in their data infrastructure. This move will enhance their video production capabilities and streamline data management. The implementation of ONTAP FabricPool for automated cloud tiering is particularly noteworthy, as it will free up IT resources and potentially reduce storage costs.
However, the real game-changer here is the expanded capacity for storing valuable data assets. This will enable the Sharks to create more engaging content, potentially leading to increased fan engagement and revenue opportunities through digital channels. While this partnership is positive for both parties, its impact on NetApp's bottom line may be unless it leads to more high-profile sports partnerships.
This partnership, while not groundbreaking, demonstrates NetApp's strategy to expand into non-traditional markets. The sports entertainment sector, with its growing demand for data-intensive operations, presents a promising avenue for growth in the data infrastructure industry.
However, investors should note that such partnerships, while valuable for brand visibility, may not significantly impact NetApp's financial performance in the short term. The real potential lies in NetApp's ability to leverage this partnership as a showcase for its capabilities in handling high-volume, real-time data processing – a critical factor in attracting clients from various sectors requiring similar solutions.
San Jose Sharks names NetApp as preferred data infrastructure provider
The Sharks are the premier professional ice hockey team of Silicon Valley, competing in the National Hockey League (NHL) as a member of the Pacific Division in the Western Conference. The team’s deep engagement in the digital realm keeps them closely connected to their loyal fans and helps attract new ones. A key source of these connections is the team’s video data—including live game footage, player interviews, and behind-the-scenes exclusives—which requires a robust and reliable storage solution.
“Not every San Jose Sharks fan can be in the arena for every game, but building alternative experiences that keep fans engaged is a data intensive process,” said Gabie Boko, Chief Marketing Officer at NetApp. “Our world, including sports and entertainment, runs on data, and data runs on NetApp. Intelligent data infrastructure is a critical part of every organization’s operations. Our partnership with the Sharks gives their team the data infrastructure they need to reach out and build connections with all of their fans, wherever they are.”
With the addition of a NetApp AFF C-Series system, the Sharks team will have expanded capacity to store its most valuable data assets. This will support the Sharks’ in-house video production team with additional room to store footage from games and interviews and make video production files accessible where and when they are needed. Additionally, the Sharks will use the NetApp ONTAP® FabricPool feature to automate tiering infrequently used data to the cloud, freeing its IT team from maintaining the manual process to focus on more strategic efforts.
“Our fans are the driving force behind our team, and we want them to have the best experiences possible whether they’re in the arena, at home, or anywhere in the world,” said Neda Tabatabaie, Senior Vice President, Business Analytics & Technology at the San Jose Sharks. “Ceaseless innovation is the cornerstone of our partnership with NetApp. With the increased capacity from NetApp’s systems, we continue to push the boundaries of video-driven, digital fan experiences. We are thrilled to share these benefits with our worldwide fanbase.”
Additional Resources
About NetApp
NetApp is the original intelligent data infrastructure company, combining unified data storage, integrated data services, and CloudOps solutions to turn a world of disruption into opportunity for every customer. NetApp creates silo-free infrastructure, harnessing observability and AI to enable the industry’s best data management. As the only enterprise-grade storage service natively embedded in the world’s biggest clouds, our data storage delivers seamless flexibility. In addition, our data services create a data advantage through superior cyber resilience, governance, and application agility. Our CloudOps solutions provide continuous optimization of performance and efficiency through observability and AI. No matter the data type, workload, or environment, with NetApp you can transform your data infrastructure to realize your business possibilities. Learn more at www.netapp.com or follow us on X, LinkedIn, Facebook, and Instagram.
NETAPP, the NETAPP logo, and the marks listed at www.netapp.com/TM are trademarks of NetApp, Inc. Other company and product names may be trademarks of their respective owners.
About Sharks Sports & Entertainment
Sharks Sports & Entertainment (SSE) is the parent company of the San Jose Sharks of the National Hockey League, San Jose Barracuda of the American Hockey League, and oversees all areas of operation and management of the city-owned SAP Center at
View source version on businesswire.com: https://www.businesswire.com/news/home/20240815896397/en/
Media Contact:
Kenya Hayes
NetApp
kenya.hayes@netapp.com
Investor Contact:
Kris Newton
NetApp
kris.newton@netapp.com
Source: NetApp, Inc.
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