ServiceNow and AWS Expand Strategic Collaboration With New Capabilities to Accelerate AI Transformation
ServiceNow (NOW) and AWS have expanded their strategic collaboration to accelerate AI-driven business transformation. The partnership introduces a new connector enabling seamless use of multimodal models developed on Amazon Bedrock for GenAI-powered workflows in the Now Platform. New solutions available in AWS Marketplace include Security Incident Response integration with AWS Security Hub and Integration with Amazon Business Procurement. The collaboration will expand geographically to Canada and Europe in 2025, benefiting customers across telco, technology, financial services, education, and retail sectors. Major enterprises including Bell Canada, Boomi, and Pearson are already reporting significant value and cost savings from this partnership.
ServiceNow (NOW) e AWS hanno ampliato la loro collaborazione strategica per accelerare la trasformazione aziendale guidata dall'AI. Il partenariato introduce un nuovo connettore che consente l'uso fluido di modelli multimodali sviluppati su Amazon Bedrock per flussi di lavoro potenziati da GenAI nella Now Platform. Le nuove soluzioni disponibili nel Marketplace AWS includono l'integrazione della risposta agli incidenti di sicurezza con AWS Security Hub e integrazione con Amazon Business Procurement. La collaborazione si espanderà geograficamente in Canada e Europa nel 2025, beneficiando i clienti nei settori delle telecomunicazioni, della tecnologia, dei servizi finanziari, dell'istruzione e della vendita al dettaglio. Grandi aziende come Bell Canada, Boomi e Pearson stanno già riportando un valore significativo e risparmi sui costi derivanti da questo partenariato.
ServiceNow (NOW) y AWS han ampliado su colaboración estratégica para acelerar la transformación empresarial impulsada por IA. La asociación presenta un nuevo conector que permite el uso fluido de modelos multimodales desarrollados en Amazon Bedrock para flujos de trabajo potenciados por GenAI en la Now Platform. Las nuevas soluciones disponibles en AWS Marketplace incluyen integración de Respuesta a Incidentes de Seguridad con AWS Security Hub e Integración con Amazon Business Procurement. La colaboración se expandirá geográficamente a Canadá y Europa en 2025, beneficiando a clientes de los sectores de telecomunicaciones, tecnología, servicios financieros, educación y venta al por menor. Grandes empresas, como Bell Canada, Boomi y Pearson, ya están reportando un valor significativo y ahorros de costos gracias a esta asociación.
ServiceNow (NOW)와 AWS가 AI 기반 사업 혁신을 가속화하기 위해 전략적 협력을 확대하였습니다. 이 파트너십은 Amazon Bedrock에서 개발된 다중 모드 모델을 Now Platform의 GenAI 기반 워크플로우에 원활하게 사용할 수 있는 새로운 커넥터를 도입합니다. AWS 마켓플레이스에서 제공되는 새로운 솔루션에는 AWS Security Hub와의 보안 사건 대응 통합 및 Amazon Business Procurement와의 통합이 포함됩니다. 이 협력은 2025년 캐나다와 유럽으로 지리적으로 확대되며, 통신, 기술, 금융 서비스, 교육 및 소매 분야의 고객에게 혜택을 줄 것입니다. Bell Canada, Boomi 및 Pearson과 같은 주요 기업들은 이미 이 파트너십을 통해 상당한 가치와 비용 절감 효과를 보고하고 있습니다.
ServiceNow (NOW) et AWS ont élargi leur collaboration stratégique pour accélérer la transformation des affaires guidée par l'IA. Le partenariat introduit un nouveau connecteur permettant une utilisation fluide des modèles multimodaux développés sur Amazon Bedrock pour des flux de travail alimentés par GenAI dans la Now Platform. De nouvelles solutions disponibles sur le Marketplace AWS incluent l'intégration de la réponse aux incidents de sécurité avec AWS Security Hub et l'intégration avec Amazon Business Procurement. La collaboration s'étendra géographiquement au Canada et en Europe en 2025, bénéficiant aux clients dans les secteurs des télécommunications, de la technologie, des services financiers, de l'éducation et du commerce de détail. Des grandes entreprises telles que Bell Canada, Boomi et Pearson rapportent déjà une valeur significative et des économies de coûts issues de ce partenariat.
ServiceNow (NOW) und AWS haben ihre strategische Zusammenarbeit ausgeweitet, um die KI-gesteuerte Geschäftstransformation zu beschleunigen. Die Partnerschaft führt einen neuen Connector ein, der die nahtlose Verwendung von multimodalen Modellen ermöglicht, die auf Amazon Bedrock für GenAI-gestützte Arbeitsabläufe in der Now Platform entwickelt wurden. Neue Lösungen, die im AWS Marketplace verfügbar sind, umfassen die Integration der Sicherheitsvorfallreaktion mit AWS Security Hub und die Integration mit Amazon Business Procurement. Die Zusammenarbeit wird sich geografisch auf Kanada und Europa im Jahr 2025 ausdehnen und den Kunden aus den Bereichen Telekommunikation, Technologie, Finanzdienstleistungen, Bildung und Einzelhandel zugutekommen. Große Unternehmen wie Bell Canada, Boomi und Pearson berichten bereits von erheblichen Werten und Kosteneinsparungen aus dieser Partnerschaft.
- Strategic expansion into Canada and Europe planned for 2025
- Launch of new connector for Amazon Bedrock integration
- New solutions available in AWS Marketplace expanding product offerings
- Successful implementation by major enterprise customers showing cost savings
- None.
Insights
This strategic expansion represents a significant technological advancement in enterprise AI adoption. The new connector enabling multimodal models from Amazon Bedrock on ServiceNow's Now Platform creates a powerful ecosystem for GenAI-powered workflow automation. The integration's key strength lies in its flexibility, allowing enterprises to select specific models for different use cases while maintaining data privacy.
The new AWS Marketplace solutions, particularly the Security Incident Response integration and Amazon Business Procurement integration, address critical enterprise needs. These integrations can reduce operational overhead and streamline security incident management and procurement processes. The geographical expansion to Canada and Europe in 2025 signals strong market demand and growth potential.
Early adoption by major enterprises like Bell Canada and Pearson, reporting significant operational improvements, validates the solution's enterprise-grade capabilities. This collaboration positions ServiceNow to capture a larger share of the growing enterprise AI market while providing AWS with deeper integration into enterprise workflows.
This partnership strengthens ServiceNow's competitive position in the enterprise AI market. The integration with Amazon Bedrock significantly enhances NOW's AI capabilities, potentially accelerating revenue growth from AI-driven solutions. The AWS Marketplace presence expands distribution channels and simplifies procurement for enterprise customers.
The strategic timing is notable as enterprises are actively seeking proven GenAI solutions with enterprise-grade security. Customer testimonials from Bell Canada, Boomi and Pearson demonstrate strong market validation and potential for widespread enterprise adoption. The planned geographical expansion suggests robust demand and could drive international revenue growth.
New connector enables seamless use of multimodal models developed and trained on Amazon Bedrock for GenAI-powered workflows on the Now Platform
Additional automation solutions and integrations now available in the AWS Marketplace
Connecting Amazon Bedrock models to ServiceNow helps enterprises boost the development and deployment of GenAI solutions. The new connector allows customers to connect seamlessly to their choice of third-party models, based on their specific workflow needs, such as summarization, advanced analytics, or code generation. Data remains private and secure through ServiceNow and AWS, and customers can set up the integration quickly and easily.
“Our partnership with AWS is accelerating business transformation for our joint customers,” said Paul Fipps, president of Strategic Accounts at ServiceNow. “More than ever before, organizations demand integrated, end-to-end solutions that enhance user experiences and optimize technology investments. Together, ServiceNow’s GenAI workflows and AWS’s next-gen cloud capabilities deliver on that promise.”
"We are committed to empowering our customers with the industry's best tools and resources by leveraging AWS Marketplace to build, deploy and scale GenAI," said Chris Grusz, Managing Director, Technology Partnerships, AWS. "Working with ServiceNow, we're helping our enterprise customers accelerate GenAI deployments and get the most value out of their cloud investments."
Expanding integrated solutions, now available in AWS Marketplace
Today, ServiceNow is also announcing the availability of new solutions in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on AWS.
- ServiceNow Security Incident Response integration with AWS Security Hub: AWS Marketplace – Uses security findings from AWS Security Hub to automate the creation of security incidents in SecOps on the Now Platform, often resulting in faster, more efficient incident response and remediation. Resolved incidents and findings will then automatically be updated in AWS Security Hub.
- Integration with Amazon Business Procurement – Integrates Amazon Business procurement with ServiceNow Procurement Operations to enable greater visibility into approved suppliers, purchase requests, changes to prices, order confirmation, and shipping notifications. This streamlines the approval and onboarding of Amazon Business as a supplier for the enterprise and provides built-in governance and procurement policies for Now Platform users.
Accelerating business outcomes, maximizing cloud investment
This announcement builds on ServiceNow and AWS’s continued collaboration, bringing the advanced cloud capabilities of AWS to the innovative solutions on the Now Platform, helping customers accelerate business outcomes, realize cloud value, enhance digital experiences, and reimagine GenAI-powered workflows. A range of global enterprise customers, including Bell Canada, Boomi and Pearson are already seeing remarkable value and significant cost savings.
Bell
"ServiceNow has become a cornerstone of Bell Canada’s enterprise services strategy to streamline and enhance end-to-end processes,” said John Watson, President, Bell Business Markets, AI and FX Innovation. "By harnessing the Now Platform's advanced automation and AI capabilities powered by AWS, we are driving operational excellence and delivering even greater value to our customers.”
Boomi
“Leveraging the ServiceNow for AWS offering directly supports our mission to accelerate business outcomes,” said Ed Macosky, Chief Product and Technology Officer at Boomi. “This collaboration enables us to harness the full power of AI, streamline our workflows, and enhance digital experiences across our organization. We are not only realizing significant cost savings but also transforming our GenAI workflows to drive innovation.”
Pearson
“ServiceNow has been fundamental to the investments we’re making to help improve our workplace efficiency, employee experiences and ultimately amplify the value we bring to our clients,” said Marykay Wells, Chief Information Officer, Pearson. "Through AWS Marketplace, we’re able to accelerate deployment of the Now Platform, fast-tracking our own business transformation journey.”
Availability
The ServiceNow solutions are available today in AWS Marketplace. For more information on how ServiceNow and AWS are accelerating digital transformation for joint customers, visit here.
About ServiceNow
ServiceNow (NYSE: NOW) is putting AI to work for people. We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit: www.servicenow.com.
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Caroline Parkinson
press@servicenow.com
Source: ServiceNow
FAQ
What new capabilities did ServiceNow (NOW) announce with AWS in their latest collaboration?
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