Nielsen Hldgs Plc Stock Price, News & Analysis

Nielsen (NYSE: NLSN) released its inaugural ROI Report highlighting budget gaps that hinder ROI in media strategies. Key findings indicate that nearly half of marketers underinvest in channels, with the report's "50-50-50 Gap" revealing potential 50% ROI improvement through optimal budget allocation. Recommendations include pursuing full funnel marketing, investing in emerging media, and enhancing audience measurement strategies for better sales outcomes. The report serves as a crucial resource for brands, agencies, and publishers seeking effective media investment strategies.

Nielsen's latest report reveals that streaming accounted for 31.9% of total TV consumption in May 2022, marking a record high for the third consecutive month. This increase comes despite a 2.7% decline in overall TV viewing. Streaming was the only viewing category to show month-over-month growth, closing the gap on cable's 36.5% share of viewership. Time spent streaming rose by 2% from April, driven by popular releases like Obi-Wan Kenobi and Stranger Things. Cable and broadcast viewing both dipped by 3.5%.

Nielsen (NYSE: NLSN) announced the next phase of its Nielsen ONE Alpha platform, enhancing its cross-platform measurement capabilities. The new features include advanced audience and outcomes measurement, providing advertisers insights into campaign reach, frequency, and effectiveness. By integrating advanced audience segments and outcomes metrics, Nielsen aims to deliver a comprehensive view of ad performance, set for general availability by year-end 2022.

Nielsen's Gracenote has launched two new datasets: Distribution Dynamics and Program Availability Archive. These tools aim to assist content owners and buyers in optimizing program licensing and acquisition strategies amid rising TV viewership. Key insights include metrics like bingeability, loyalty, and program similarity, which help media companies enhance audience engagement. The Program Availability Archive provides historical data on content placement across platforms to inform future strategies. These innovations are showcased at NATPE Hollywood on June 1, 2022.

Nielsen (NYSE: NLSN) has announced the expansion of its Nielsen Impact Score Pro service, now covering major North American sports leagues including the NFL, NBA, MLB, NHL, and MLS. This tool allows teams like the New York Mets to benchmark sponsorship value and optimize marketing strategies. It provides metrics such as team-level data, viewer trends, and social media engagement, helping brands make informed sponsorship decisions. Launched in fall 2021, NIS has evolved to meet the needs of professional teams, offering enhanced insights for effective marketing and sponsorship investment.

Nielsen (NYSE: NLSN) and Studio71 have entered a partnership allowing Studio71 to utilize Nielsen's Digital Ad Ratings (DAR) for enhanced advertising insights. This integration enables Studio71 to measure audience performance across 37 global markets, including connected TV. The 'Always On' measurement will provide advertisers with independent metrics, improving ad targeting and effectiveness. Studio71 anticipates increased efficiency in media planning and enhanced audience reach, positioning itself competitively in the digital advertising landscape.

Gracenote has launched its Streaming Channels Data to assist content discovery platforms in integrating and enhancing free ad-supported TV (FAST) and virtual MVPD services. This new offering provides access to a comprehensive database of linear streaming channels, improving content discovery and user experience. Nielsen's data shows that streaming comprised 30.4% of total US TV viewing in April 2022, indicating significant demand for efficient content aggregation. Gracenote aims to address the challenges of discovering thematic FAST channels, enabling better viewer engagement.

Nielsen (NYSE: NLSN) has expanded its deduplicated person-level reporting for connected TV (CTV) audiences, now including Smart TV OEMs like Samsung and VIZIO, alongside popular platforms such as Roku and Hulu. This enhancement allows media buyers to gain a comprehensive view of CTV viewership, improving inventory evaluation and targeting. With over 75% of all CTV spend reported through its proprietary co-viewing methodology, Nielsen aims to lead the industry in audience measurement as it moves toward the upcoming Nielsen ONE cross-media measurement solution.