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Nielsen (NYSE: NLSN) is a global leader in audience measurement, data, and analytics. The company operates in over 55 countries, providing independent and actionable intelligence that helps clients connect and engage with their audiences across various channels and platforms. Nielsen's expertise spans across television, radio, digital media, and more, making it a cornerstone in the media landscape.
Recently, Nielsen released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, reveals that Asian Americans spend nearly equal time consuming content on their TVs and smartphones—approximately 17 hours per week on each. This trend highlights the need for a cross-media approach by advertisers, as Asian Americans increasingly favor ad-supported video on-demand (AVOD) streaming platforms, spending 31% of their viewing time on these platforms compared to 27% of the total population.
The report also underscores the growing significance of non-subscription news media for reaching Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences, who form the fastest-growing group of eligible voters in the U.S. As we approach a new election year, the power of news media is expected to greatly influence these viewers, with 78% consuming news daily and showing a 34% higher likelihood to trust news programs compared to the total population.
Nielsen's efforts go beyond measurement. Their partnership with organizations like Gold House aims to advance the understanding of narratives that impact Asian American audience trust in TV, film, and news media. This collaboration seeks to empower diverse voices and stories that resonate authentically with communities, reflecting the company's commitment to diversity, equity, and inclusion.
As an S&P 500 company, Nielsen continues to shape the world's media and content by providing insights into viewing trends. Their work not only aids advertisers in targeting key demographics but also helps to promote representation and authenticity in media.
Nielsen Holdings plc (NYSE: NLSN) announced cash tender offers for its outstanding Senior Notes due 2025, 2028, 2029, 2030, and 2031, alongside a Consent Solicitation. The Tender Offer, expiring on September 21, 2022, allows holders to sell their Notes at a premium, with early participants receiving $1,011.25 for every $1,000. In connection with the Acquisition by Neptune Intermediate Jersey Limited and Neptune BidCo US Inc., the Offerors seek to amend indentures to eliminate certain Change of Control requirements. Completion of offers depends on receiving necessary consents and Acquisition completion, expected in October 2022.
Nielsen (NYSE: NLSN) reported a landmark shift in television viewing, revealing that streaming usage surpassed cable for the first time in July 2022. Streaming claimed a record 34.8% share of total TV consumption, while cable and broadcast followed at 34.4% and 21.6%, respectively. Notably, streaming increased by 3.2% from June, averaging 191 billion minutes watched per week. Cable viewing, however, fell by 8.9% year-over-year, highlighting a significant decline in sports viewing. Prime Video and Netflix achieved record shares, with Netflix alone capturing 8% of overall TV viewing.
Nielsen (NYSE: NLSN) and Amazon have entered a groundbreaking three-year deal to include Prime Video's exclusive NFL Thursday Night Football (TNF) broadcasts in Nielsen's National TV ratings.
This collaboration demonstrates Nielsen's adaptation to changing viewing habits and aims to provide advertisers with comprehensive metrics across all platforms. TNF will be measured similarly to other NFL games, starting with a preseason game on August 25. The regular season begins on September 15 and ends on December 29, showcasing 29 of the NFL's 32 teams.
Nielsen (NLSN) announced its U.S. National TV panel has reached 42,000 households, covering over 101,000 viewers, including a streaming meter panel of 21,000 households. The company has achieved key success criteria for re-accreditation of its National TV Ratings Service and expects to finalize audit components by next quarter. Nielsen boasts over 500,000 panelists across media measurement and analytics, enhancing its capability to deliver reliable data in the digital ecosystem amidst evolving digital identifiers.
Nielsen's Gracenote has launched the Gracenote ID Distribution System, aimed at enhancing ROI for TV shows and movies in the streaming landscape. This platform allows content creators to manage and distribute their program metadata, improving visibility and discoverability across major streaming services and connected devices. Available in North America, Europe, and Latin America, the Gracenote ID system acts like a Universal Product Code, linking vital data assets for better viewer engagement. The initiative underscores the importance of efficient content distribution as streaming matures.
Nielsen Holdings plc (NYSE: NLSN) has postponed its court and special meetings of shareholders initially scheduled for today. The meetings aimed to vote on proposals regarding its acquisition by a private equity consortium led by Evergreen Coast Capital and Brookfield Business Partners. The delay will enable the consortium to finalize a preliminary agreement with WindAcre Partnership, which holds about 27% of Nielsen's shares, to receive $28 per share for its remaining shares. The Board of Directors still recommends shareholder approval of the acquisition.
Nielsen Holdings plc (NYSE: NLSN) received necessary regulatory approvals for its acquisition by a consortium led by Evergreen Coast Capital and Brookfield Business Partners. Proxy advisory firm Glass Lewis recommends that shareholders vote in favor of the transaction, following a similar endorsement from ISS. Shareholders will vote on the acquisition at meetings on August 9, 2022, where they will decide on receiving $28.00 per share in cash. This includes a court meeting for the scheme of arrangement and a special meeting for related proposals and executive compensation.
Nielsen Holdings plc (NYSE: NLSN) reported Q2 2022 revenues of $882 million, marking a 2.4% increase year-over-year. The net income per share reached $0.30, with adjusted EPS of $0.46. The company is on track to launch Nielsen ONE, its innovative cross-media measurement solution, by December 2022. Cash flow from operations increased to $265 million, while free cash flow slightly rose to $192 million. Nielsen reiterated its 2022 financial guidance and announced a quarterly dividend of $0.06 per share, payable on September 2, 2022.
Nielsen (NYSE: NLSN) has announced the expansion of its cross-platform measurement to include YouTube reach on computer, mobile, and connected TV (CTV), allowing media buyers to compare this data with linear TV. This initiative, part of the Four-Screen Ad Deduplication methodology, enhances Nielsen's Total Ad Ratings by providing better clarity on audience comparisons. YouTube accounts for over 50% of ad-supported streaming watch time on CTV among U.S. audiences aged 18+. This foundational step is critical for the upcoming Nielsen ONE platform, aiming for comprehensive cross-media measurement.
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