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Nielsen (NYSE: NLSN) is a global leader in audience measurement, data, and analytics. The company operates in over 55 countries, providing independent and actionable intelligence that helps clients connect and engage with their audiences across various channels and platforms. Nielsen's expertise spans across television, radio, digital media, and more, making it a cornerstone in the media landscape.
Recently, Nielsen released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, reveals that Asian Americans spend nearly equal time consuming content on their TVs and smartphones—approximately 17 hours per week on each. This trend highlights the need for a cross-media approach by advertisers, as Asian Americans increasingly favor ad-supported video on-demand (AVOD) streaming platforms, spending 31% of their viewing time on these platforms compared to 27% of the total population.
The report also underscores the growing significance of non-subscription news media for reaching Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences, who form the fastest-growing group of eligible voters in the U.S. As we approach a new election year, the power of news media is expected to greatly influence these viewers, with 78% consuming news daily and showing a 34% higher likelihood to trust news programs compared to the total population.
Nielsen's efforts go beyond measurement. Their partnership with organizations like Gold House aims to advance the understanding of narratives that impact Asian American audience trust in TV, film, and news media. This collaboration seeks to empower diverse voices and stories that resonate authentically with communities, reflecting the company's commitment to diversity, equity, and inclusion.
As an S&P 500 company, Nielsen continues to shape the world's media and content by providing insights into viewing trends. Their work not only aids advertisers in targeting key demographics but also helps to promote representation and authenticity in media.
Gracenote, a pillar of Nielsen, has launched Gracenote Studio Solutions to enhance Hollywood's content creation and production processes. This suite includes the Studio System, which tracks industry talent and projects, and is supplemented by Concept To Camera for script and contract management, and Curo for VFX workflow. The product aims to improve efficiency in a growing market, evidenced by a 30% increase in production deals since 2019. Gracenote will showcase these offerings at TheGrill conference in October 2022.
Nielsen Holdings plc announced the expiration of its cash tender offers for various senior notes, which took place on October 5, 2022. The company accepted tenders from holders of its 5.000% Senior Notes due 2025, 5.625% Senior Notes due 2028, 4.500% Senior Notes due 2029, 5.875% Senior Notes due 2030, and 4.750% Senior Notes due 2031. The total principal amount accepted for purchase reached nearly $3.6 billion, with settlement scheduled for October 11, 2022. This completes their financial strategy to manage outstanding debt effectively.
Nielsen has announced that its 'always on' Digital Ad Ratings (DAR) will now measure YouTube ad campaigns, enhancing advertisers' insights into performance metrics. This expansion will allow U.S. advertisers to analyze reach and frequency across desktop, mobile, and connected TV. The integration of YouTube into DAR aims to provide a comprehensive view of ad effectiveness, ultimately improving return on investment. This launch is part of Nielsen's progression toward its upcoming cross-media measurement platform, Nielsen ONE, set to launch in December 2022.
Nielsen (NLSN) announced a new partnership with Roku (ROKU) that allows marketers to deduplicate ad campaign reach and frequency across traditional TV, connected TV, desktop, and mobile for the first time. This four-screen measurement will be incorporated into Nielsen Total Ad Ratings and is a key feature of the upcoming Nielsen ONE platform, set to launch in December 2022. The move responds to the increasing shift in advertising investments toward streaming. This enhanced measurement capability aims to deliver a consistent view of audiences across different platforms and improve ad targeting.
Nielsen Holdings plc (NYSE: NLSN) has announced an extension of its cash Tender Offer and Consent Solicitation for several Senior Notes, including the 5.000% Notes due 2025 and 4.500% Notes due 2029. The expiration date has been moved from September 21, 2022, to October 5, 2022. Holders who tender notes after the Early Tender Date will receive specified tender considerations. As of September 21, 2022, significant tenders were received: approximately 97.53% of the 2025 Notes and 98.68% of the 2028 Notes. The consummation of the Tender Offer is contingent on the completion of a proposed acquisition expected around October 11, 2022.
The Nielsen report highlights that Hispanic representation in streaming media significantly boosts both bingeability and cultural watchability. Analyzing 530 programs, it found that shows featuring Hispanic talent both on-screen and behind-the-scenes increased cultural watchability to 34.2%. Additionally, half of the top bingeable shows from 2021 included Hispanic talent. The report underscores the importance of Latino-led content in attracting diverse audiences to streaming platforms, with 58% of new viewers not identifying as Hispanic. Despite growth, some Hispanics feel misrepresented in media.
Nielsen (NYSE: NLSN) has launched its most extensive and diverse advanced audiences portfolio, enhancing audience planning and measurement capabilities for marketers and advertisers. This initiative includes new collaborations with Swoop for healthcare, Polk Automotive Solutions for automotive insights, and Epsilon for marketing technology. These integrations expand Nielsen's ability to serve various sectors, facilitating informed media planning and improved outreach across multiple platforms. This development positions Nielsen as a leader in audience intelligence, enabling clients to optimize their media strategies effectively.
Nielsen Holdings plc (NYSE: NLSN) reported on September 7, 2022, that its cash tender offers and consent solicitations received substantial participation, with over 92% of holders consenting for various Senior Notes. The Offerors executed supplemental indentures to amend 'Change of Control' provisions, facilitating an acquisition agreement. Consummation of the tender is contingent upon achieving acquisition goals, expected in October 2022. Notably, the Change of Control Offer has been terminated following requisite consents. All terms in the original Offer remain effective.
Nielsen Holdings announced that its shareholders approved a definitive agreement for acquisition by a private equity consortium consisting of Evergreen Coast Capital and Brookfield Business Partners. The all-cash transaction is valued at $28.00 per share, totaling approximately $16 billion. Completion of the deal is anticipated for October 2022, pending customary closing conditions including regulatory approvals. Following the acquisition, Nielsen shares will be delisted from the New York Stock Exchange, and the company will transition to a private entity.
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