NIELSEN'S GRACENOTE LAUNCHES STREAMING CHANNELS DATA TO HELP CONTENT DISCOVERY PLATFORMS CAPITALIZE ON RISING STREAMING VIEWERSHIP

Rhea-AI Summary

Gracenote has launched its Streaming Channels Data to assist content discovery platforms in integrating and enhancing free ad-supported TV (FAST) and virtual MVPD services. This new offering provides access to a comprehensive database of linear streaming channels, improving content discovery and user experience. Nielsen's data shows that streaming comprised 30.4% of total US TV viewing in April 2022, indicating significant demand for efficient content aggregation. Gracenote aims to address the challenges of discovering thematic FAST channels, enabling better viewer engagement.

Positive

• Launch of Streaming Channels Data enhances content discovery for FAST and vMVPD platforms.
• Access to a comprehensive database improves user experience and personalized recommendations.
• Significant growth in streaming viewership (30.4% of total TV viewing in April 2022) indicates market opportunity.

Negative

• None.

New Gracenote data offering simplifies free ad-supported TV (FAST) and virtual MVPD (vMVPD) service aggregation, unifies linear content discovery

EMERYVILLE, Calif., May 24, 2022 /PRNewswire/ -- Gracenote, the leading global provider of entertainment metadata, content IDs and related offerings, today announced the launch of Gracenote Streaming Channels Data enabling content discovery platforms to better connect consumers to programming on free ad-supported TV (FAST) channels as well as linear channels on virtual MVPD (vMVPD) services. By integrating this new solution, content aggregators can now more effectively serve as one-stop shops for viewers who are increasingly turning to new free services for programming to augment premium streaming service content. 

Gracenote Streaming Channels Data helps content discovery platforms leverage linear FAST and vMVPD content. 

Streaming Channels Data provides content discovery platforms with access to Gracenote's gold standard database of schedules for linear streaming channels. Each airing includes a Gracenote ID, and normalized channel and program metadata enriched with imagery, descriptions and celebrity information. The rich dataset enhances content discoverability and enables more personalized program recommendations across different services, ultimately improving the user experience.

According to The Gauge, Nielsen's snapshot of total monthly TV consumption, streaming reached another record high in terms of total US TV viewing in April 2022 accounting for 30.4% of usage. More broadly, Americans increased average weekly time streaming video by 18% from 143.2 billion minutes in February 2021 to 169.4 billion minutes in February 2022 per Nielsen's State of Play report. These figures underscore the opportunity at hand for content discovery platforms to capture share and time spent. 

FAST channels are often themed and remain available for a finite time period. For example, a service could launch a channel dedicated to TV programming resonating with Asian viewers during Asian American and Pacific Islander Heritage month in May. Based on the temporal nature of the offering, the ability to integrate the FAST channel and make its content discoverable quickly is critical. 

"As consumers look for free ad-supported TV content to complement their on-demand services, easy integration and discovery options become more important than ever for aggregator platforms," said Simon Adams, Chief Product Officer at Gracenote. "By solving for these challenges, Gracenote Streaming Channels Data helps platform customers work towards optimizing their user experiences and securing their positions as go-to destinations for viewers." 

The launch of Gracenote Streaming Channels Data marks further expansion of the company's innovative Streaming Video suite of datasets built to help entertainment providers around the world drive engagement with compelling streaming content from a range of sources. Available now in the U.S. and Europe, the new solution joins existing Gracenote offerings which improve search and discovery of entertainment and sports programming across all platforms.

Gracenote is the content solutions pillar of Nielsen providing entertainment metadata, content IDs and related offerings to the world's leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler.

About Nielsen
Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.

An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.

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SOURCE Gracenote

FAQ

What is Gracenote Streaming Channels Data launched by NLSN?

Gracenote Streaming Channels Data is a new offering that helps content discovery platforms enhance integration and viewer access to free ad-supported TV and virtual MVPD services.

How does Gracenote's new service impact streaming viewership?

The service aims to capitalize on the rising streaming viewership, which accounted for 30.4% of total US TV viewing in April 2022.

When was the Gracenote Streaming Channels Data announced?

The Gracenote Streaming Channels Data was announced on May 24, 2022.

What benefits does Gracenote's Streaming Channels Data provide to users?

It provides personalized program recommendations and improves content discoverability across various platforms.

Which geographical markets does the Gracenote service cover?

The service is currently available in the U.S. and Europe.