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Nielsen (NYSE: NLSN) is a global leader in audience measurement, data, and analytics. The company operates in over 55 countries, providing independent and actionable intelligence that helps clients connect and engage with their audiences across various channels and platforms. Nielsen's expertise spans across television, radio, digital media, and more, making it a cornerstone in the media landscape.
Recently, Nielsen released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, reveals that Asian Americans spend nearly equal time consuming content on their TVs and smartphones—approximately 17 hours per week on each. This trend highlights the need for a cross-media approach by advertisers, as Asian Americans increasingly favor ad-supported video on-demand (AVOD) streaming platforms, spending 31% of their viewing time on these platforms compared to 27% of the total population.
The report also underscores the growing significance of non-subscription news media for reaching Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences, who form the fastest-growing group of eligible voters in the U.S. As we approach a new election year, the power of news media is expected to greatly influence these viewers, with 78% consuming news daily and showing a 34% higher likelihood to trust news programs compared to the total population.
Nielsen's efforts go beyond measurement. Their partnership with organizations like Gold House aims to advance the understanding of narratives that impact Asian American audience trust in TV, film, and news media. This collaboration seeks to empower diverse voices and stories that resonate authentically with communities, reflecting the company's commitment to diversity, equity, and inclusion.
As an S&P 500 company, Nielsen continues to shape the world's media and content by providing insights into viewing trends. Their work not only aids advertisers in targeting key demographics but also helps to promote representation and authenticity in media.
Nielsen Holdings plc (NYSE: NLSN) announced participation in two upcoming investor conferences. On September 22, 2021, COO Karthik Rao and President Sean Cohan will join a virtual chat at the Goldman Sachs Communacopia Conference at 1:15 PM ET. Subsequently, on September 23, 2021, CEO David Kenny and CFO Linda Zukauckas will speak at the J.P. Morgan 12th Annual U.S. All Stars Conference at 11:00 AM ET. Investors can listen live on Nielsen's website, with replays available afterward.
Nielsen (NYSE: NLSN) and Meredith Corporation (NYSE: MDP) have signed a multi-year renewal for Local TV ratings, enhancing audience measurement services across Meredith's local stations. The renewal includes Nielsen Scarborough, offering in-depth consumer behavior data across over 2,000 categories. This collaboration aims to bolster Meredith's advertising strategies by leveraging Nielsen's comprehensive measurement services. Both companies expressed excitement about the continuation of their partnership, which is expected to enhance local media buy activations.
Nielsen (NYSE: NLSN) is set to deploy approximately 3,000 new Portable People Meter (PPM) Wearables starting September 2021. This initiative aims to modernize the panelist experience and enhance engagement among challenging demographics. The next-gen PPM is essential for Nielsen ONE, a unified media consumption metric. The updated design includes various wearable forms and a companion app for improved data transmission and communication. Rigorous testing has shown positive results for the wearables, with a full rollout planned for late 2022.
Nielsen Holdings plc (NYSE: NLSN) reported a strong Q2 2021 with revenues rising 6.2% year-over-year to $861 million. Audience Measurement revenues increased 4.3%, while Outcomes & Content revenues rose 11.5%. Net income surged 207.1% to $86 million, equating to $0.24 per diluted share. Adjusted EBITDA reached $370 million, an 11.8% increase. The company raised its 2021 guidance, projecting adjusted EBITDA at $1,475 to $1,490 million and free cash flow between $620 to $650 million. A quarterly dividend of $0.06 per share was declared, payable on September 2, 2021.
Nielsen (NYSE: NLSN) announced a new approach to eliminate reliance on digital identifiers, enhancing measurement capabilities in a privacy-first environment. This shift addresses the challenges posed by third-party cookie deprecation by focusing on first-party data for both authenticated and unauthenticated traffic. The new methodology, part of Nielsen ONE, aims for scalability across channels, ensuring a comprehensive view of digital advertising effectiveness. By 2023, Nielsen intends to achieve full resiliency against digital identifiers, with its Digital Ad Ratings already covering 90% of digital spend.
On July 20, 2021, ThinkAnalytics and Gracenote announced a collaboration to enhance personalized video search and recommendations for TV providers. Their new solution integrates ThinkAnalytics' AI-driven content recommendations with Gracenote's visual imagery, aimed at improving user engagement. Independent testing showed measurable increases in content consumption metrics. This partnership seeks to provide a turnkey solution for TV and streaming services, leveraging advanced data science to create a tailored viewing experience.
The Board of Directors of Nielsen Holdings plc (NYSE: NLSN) has declared a quarterly cash dividend of $0.06 per share. This dividend is scheduled for payment on September 2, 2021, to shareholders recorded by the close of business on August 19, 2021. As a prominent global data and analytics company, Nielsen provides critical insights in the media industry, aiming to optimize client investments through comprehensive audience measurement services.
Nielsen Holdings plc (NYSE: NLSN) will report its second quarter 2021 financial results on Thursday, July 29, 2021. The report will be followed by a conference call at 8:00 a.m. Eastern Time to discuss the results. A press release will be available ahead of the call on the company's website. Interested parties can access the call via a webcast at nielsen.com/investors or by phone with specific dial-in numbers. A replay will be accessible from 11:00 a.m. Eastern Time on the same day until August 5, 2021.
Nielsen (NYSE: NLSN) has acquired TVTY, a prominent TV attribution and ad monitoring company based in Paris. This acquisition aims to enhance Nielsen's TV Attribution and Ad Intel services, providing improved outcomes capabilities for advertisers. Financial details of the deal remain undisclosed. Nielsen's Chief Growth Officer expressed enthusiasm about integrating TVTY's solutions to optimize advertising spend based on business outcomes, aligning with Nielsen's strategy for cross-media audience measurement.
Nielsen (NLSN) has partnered with IHS Markit (INFO) to enhance marketing efficiency in the automotive sector. The collaboration integrates data from Polk Automotive Solutions, providing advertisers with deeper insights into auto consumer behavior. This partnership aims to optimize audience engagement, enabling better-targeted marketing strategies. The combined data includes over 50 million vehicle transactions annually, facilitating improved campaign measurement and reduced waste. Nielsen plans to expand the offerings over the next year to enhance audience targeting and outcomes measurement.
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