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Nielsen (NYSE: NLSN) is a global leader in audience measurement, data, and analytics. The company operates in over 55 countries, providing independent and actionable intelligence that helps clients connect and engage with their audiences across various channels and platforms. Nielsen's expertise spans across television, radio, digital media, and more, making it a cornerstone in the media landscape.
Recently, Nielsen released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, reveals that Asian Americans spend nearly equal time consuming content on their TVs and smartphones—approximately 17 hours per week on each. This trend highlights the need for a cross-media approach by advertisers, as Asian Americans increasingly favor ad-supported video on-demand (AVOD) streaming platforms, spending 31% of their viewing time on these platforms compared to 27% of the total population.
The report also underscores the growing significance of non-subscription news media for reaching Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences, who form the fastest-growing group of eligible voters in the U.S. As we approach a new election year, the power of news media is expected to greatly influence these viewers, with 78% consuming news daily and showing a 34% higher likelihood to trust news programs compared to the total population.
Nielsen's efforts go beyond measurement. Their partnership with organizations like Gold House aims to advance the understanding of narratives that impact Asian American audience trust in TV, film, and news media. This collaboration seeks to empower diverse voices and stories that resonate authentically with communities, reflecting the company's commitment to diversity, equity, and inclusion.
As an S&P 500 company, Nielsen continues to shape the world's media and content by providing insights into viewing trends. Their work not only aids advertisers in targeting key demographics but also helps to promote representation and authenticity in media.
Nielsen Holdings (NYSE: NLSN) will present at Bernstein's 36th Annual Strategic Decisions Conference on June 4, 2021, with CEO David Kenny and CFO Linda Zukauckas participating in a virtual fireside chat at 9:00 AM ET. Additionally, on June 9, 2021, CFO Zukauckas and COO Karthik Rao will host another chat at 10:50 AM ET. Interested listeners can access live streams and replays on Nielsen's Investor Relations website, enhancing their engagement with the company's strategic insights.
Nielsen Holdings plc (NYSE: NLSN) announced the pricing of $625 million in 4.500% senior notes due 2029 and $625 million in 4.750% senior notes due 2031. The offering is expected to close on May 28, 2021, subject to customary conditions. Proceeds will be used to prepay existing loans under various credit agreements. The notes are offered to qualified institutional buyers and will not be registered under the Securities Act, limiting their sale within the U.S. This offering aims to improve Nielsen's financial position by reducing debt.
Nielsen Holdings plc (NYSE: NLSN) announced a proposed private offering of $1 billion in senior notes. This consists of $500 million due 2029 and $500 million due 2031. The company plans to use the proceeds to prepay existing Term B-5 and Class B-2 Euro Term Loans, along with partially prepaying Euro Term B-3 Loans. The notes will only be offered to qualified institutional buyers and will not be registered under the Securities Act. Nielsen also cautioned that these plans carry risks, particularly related to the COVID-19 pandemic and the potential impact on business operations.
The newly released Hope And Action report by Nielsen reveals a 145% surge in hate crimes against the Asian American community since the COVID-19 pandemic began. Despite efforts from U.S. brands to combat racism, many are unintentionally funding anti-Asian hate speech through digital ads, with $153 million spent on platforms hosting such content. The report identifies over 250 ad campaigns linked to anti-Asian rhetoric. Nielsen emphasizes the need for brands to reassess their advertising strategies to avoid supporting hate speech and ensure brand safety.
Nielsen Holdings plc has announced the need for significant changes in digital audience measurement as third-party cookies phase out due to privacy concerns. Marketers must adapt to new technologies for accurate measurement, focusing on people-centric and persistent identifiers across devices. This shift requires agreements between measurement companies and publishers, as well as models for an anonymous web. The evolution of measurement will likely lead to notable trend breaks, necessitating brands to prioritize actual consumer insights.
Nielsen Holdings plc (NYSE: NLSN) reported its Q1 2021 results, showcasing a 2.5% revenue increase to $863 million and a net income rise of 89% to $106 million. The sale of Global Connect for $2.4 billion generated a preliminary gain of $542 million. The company focused on strengthening its financial position by reducing debt and optimizing operations. Nielsen's updated 2021 guidance reflects anticipated revenue growth of 2.0% to 3.0% and adjusted EBITDA of $1.47 to $1.49 billion. A quarterly dividend of $0.06 per share was declared, payable on June 17, 2021.
The Consumer Confidence Index rose to 121.7 in April, significantly up from 109.0 in March. The Present Situation Index soared from 110.1 to 139.6, reflecting improved assessments of current business and labor conditions. Optimism about short-term income prospects also increased, with 17.9% of consumers expecting income growth, up from 15.4%. The data, sourced from a survey conducted by Nielsen for The Conference Board, indicates a strong economic recovery as consumer confidence reached levels not seen since February 2020.
Nielsen Holdings plc (NYSE: NLSN) announced the appointment of Stephanie Plaines to its Board of Directors, effective April 21, 2021. She will also serve on the audit committee. With extensive financial leadership experience at major companies, including JLL and Starbucks, Plaines' expertise aligns with Nielsen's growth objectives. Her addition is seen as a strategic move to enhance the company's vision and increase shareholder value during this transformative period in the media landscape. CEO David Kenny and Chair James Attwood praised her background and contributions.
Nielsen Holdings plc (NYSE: NLSN) will release its financial results for Q1 2021 on May 6, 2021. A conference call is scheduled for 8:00 a.m. Eastern Time on the same day. Interested participants must register in advance to receive dial-in details. A replay of the call will be accessible from 11:00 a.m. Eastern Time on May 6 until 11:59 p.m. on May 13, 2021. Nielsen is a global leader in data and analytics, offering insights into audience measurement and media performance.
Nielsen Holdings plc (NYSE: NLSN) announced a quarterly cash dividend of $0.06 per share on April 23, 2021. The dividend is set to be paid on June 17, 2021, to shareholders of record by the close of business on June 3, 2021. Nielsen is recognized for its data and analytics services in nearly 60 countries, delivering insights into media industry dynamics. This dividend declaration reinforces Nielsen's commitment to shareholder returns while establishing a consistent income stream for investors.
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