Welcome to our dedicated page for NLSN news (Ticker: NLSN), a resource for investors and traders seeking the latest updates and insights on NLSN stock.
Nielsen (NYSE: NLSN) is a global leader in audience measurement, data, and analytics. The company operates in over 55 countries, providing independent and actionable intelligence that helps clients connect and engage with their audiences across various channels and platforms. Nielsen's expertise spans across television, radio, digital media, and more, making it a cornerstone in the media landscape.
Recently, Nielsen released their latest Diverse Intelligence Series report to kick-off Asian Pacific American Heritage Month. The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, reveals that Asian Americans spend nearly equal time consuming content on their TVs and smartphones—approximately 17 hours per week on each. This trend highlights the need for a cross-media approach by advertisers, as Asian Americans increasingly favor ad-supported video on-demand (AVOD) streaming platforms, spending 31% of their viewing time on these platforms compared to 27% of the total population.
The report also underscores the growing significance of non-subscription news media for reaching Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences, who form the fastest-growing group of eligible voters in the U.S. As we approach a new election year, the power of news media is expected to greatly influence these viewers, with 78% consuming news daily and showing a 34% higher likelihood to trust news programs compared to the total population.
Nielsen's efforts go beyond measurement. Their partnership with organizations like Gold House aims to advance the understanding of narratives that impact Asian American audience trust in TV, film, and news media. This collaboration seeks to empower diverse voices and stories that resonate authentically with communities, reflecting the company's commitment to diversity, equity, and inclusion.
As an S&P 500 company, Nielsen continues to shape the world's media and content by providing insights into viewing trends. Their work not only aids advertisers in targeting key demographics but also helps to promote representation and authenticity in media.
Roku and Nielsen announced an important partnership to enhance measurement capabilities for digital content on Roku devices as of October 2021. This integration allows publishers to access Nielsen Digital Content Ratings, providing insights into audience reach and demographics across 55.1 million active Roku accounts. The collaboration represents a significant step towards Nielsen ONE, a cross-media solution for advertisers. Furthermore, Roku's acquisition of Nielsen's Advanced Video Advertising business will expedite the launch of dynamic ad insertion solutions, enhancing advertising strategies.
Nielsen (NYSE: NLSN) has unveiled the Nielsen Impact Score (NIS), a revolutionary solution aiding universities in recruiting student-athletes post the NCAA's ruling on name, image, and likeness benefits. This index helps demonstrate the marketing value of collegiate programs, with Duke University's men's basketball team being the first to adopt it. The NIS leverages Nielsen's TV ratings, local market data, and social media engagement metrics to quantify a program's impact. Initially available for nearly 100 NCAA Division I men's basketball programs, the NIS aims to enhance recruiting by providing actionable data insights.
Nielsen (NYSE: NLSN) launched a new brand campaign on October 18, 2021, showcasing a refreshed identity aligned with its strategic transformation towards a global media future. Following the March 2021 sale of its Global Connect business, Nielsen is focused on digital-first media solutions in measurement, audience outcomes, and content services. The rebranding includes a new logo and colors that symbolize diversity in media. Nielsen's mission is to 'Power a Better Media Future for All People,' aiming to enhance its measurement solutions with Nielsen One, a comprehensive cross-media measurement tool.
The Board of Directors of Nielsen Holdings plc (NYSE: NLSN) has declared a quarterly cash dividend of $0.06 per share of common stock. This dividend is set to be paid on December 2, 2021, to shareholders of record by the close of business on November 18, 2021. Nielsen, a leading global data and analytics company, specializes in audience measurement and offers insights in nearly 60 countries, aiming to maximize the value of client investments.
Nielsen's The Gauge reported a 2% increase in broadcaster share of total TV viewing for September 2021, reaching 26% of total TV time. This uptick correlates with a successful NFL season start and the onset of the TV season on September 20. While cable and streaming shares remained unchanged at 38% and 28% respectively, the 'Other' category, including video gaming, dropped from 10% to 8%. Netflix's share decreased to 6%, while Disney+ fell to 1%. These insights are vital for understanding consumer engagement with media.
Nielsen Holdings plc (NYSE: NLSN) will release its third quarter 2021 financial results on October 28, 2021. A conference call to discuss these results is scheduled for 8:00 a.m. Eastern Time on the same day, with a press release available before the call. Interested individuals can join the call by dialing 1-888-330-2022 in the U.S. or 1-646-960-0690 from outside. Replay will be available from 11:00 a.m. ET on October 28 until 11:59 p.m. ET on November 3, 2021. For more details, visit Nielsen’s Investor Relations website.
Nielsen (NYSE: NLSN) has consolidated its streaming measurement tools into a single measurement suite, enhancing its capabilities in ad-supported and subscription-based models. With U.S. consumers increasingly engaging in streaming, this initiative aims to provide insights into audience behavior and ad strategies. The company has significantly increased its measurement sample size and expanded partnerships with platforms like Samsung and Vizio, now capturing 75% of CTV media spend and 87% of total video digital spend. The rebranding includes changes to core services to align with Nielsen ONE.
Nielsen (NYSE: NLSN) collaborates with the Alliance for Inclusive and Multicultural Marketing (AIMM) and Media Framework to boost investments in multicultural media. Launching on October 8, they will unveil a comprehensive list of diverse-owned media and a new Diverse Owned Media Planning and Investment Guide. This initiative aims to enhance visibility and partnerships with minority media, addressing systemic inequities in advertising while promoting cultural relevance. AIMM plans to establish benchmarks for advertising spends in diverse-owned media to track industry growth.
Nielsen (NYSE: NLSN) announced its "Impressions First Initiative" aiming for impressions-based buying and selling in local markets starting January 2022. This transition includes integrating broadband-only homes (BBO) into measurement metrics, which will enhance audience representation and enable cross-platform measurement. The initiative is backed by industry leaders like Nexstar Media Group, emphasizing its importance for accurate audience counts. The shift aims to standardize metrics across local, national, and digital realms and is expected to improve advertising comparability.
Nielsen (NYSE: NLSN) released its August 2021 viewing data from The Gauge, revealing that streaming held a 28% share of total TV viewing, compared to broadcast TV at 24% and cable at 38%. The share remained unchanged from the previous month despite a 7.5% decrease in viewing among children aged 6 to 17, attributed to back-to-school transitions. This drop in youth viewership was offset by a 2.9% increase in broadcast viewing, driven by events like the Olympics. Nielsen's insights provide essential data for content creators and advertisers in understanding consumer engagement.
FAQ
What is the market cap of NLSN (NLSN)?
What does Nielsen do?
What recent report did Nielsen release?
How much time do Asian Americans spend watching content?
What is the significance of ad-supported streaming platforms for Asian Americans?
How influential is news media for Asian American audiences?
Who is Nielsen partnering with to advance Asian American narratives?
How does Nielsen support diversity and inclusion?
What is the impact of Asian representation on screen?
What are Nielsen's operations globally?
Why is Nielsen important for advertisers?
