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BowFlex Inc. (NLS) is a leading innovator in the fitness industry, known for its dedication to producing high-quality home fitness equipment. Established in 1986, BowFlex has built a reputation for its unique and effective workout solutions, including the BowFlex Home Gym, BowFlex TreadClimber, and BowFlex SelectTech dumbbells.
Core Business: BowFlex primarily focuses on designing and manufacturing user-friendly, space-efficient fitness equipment that caters to a wide range of fitness enthusiasts, from beginners to advanced users. The company’s product line is characterized by its patented resistance technology, which offers a combination of strength and cardio workouts.
Recent Achievements: In recent years, BowFlex has expanded its market presence through strategic partnerships and product innovations. The introduction of the BowFlex Max Trainer, a unique cross between an elliptical and a stair-stepper, has garnered significant attention for its ability to deliver high-intensity workouts in less time. Additionally, BowFlex has embraced digital advancements, offering app integration and personalized training programs to enhance user experience.
Current Projects: BowFlex continues to invest in research and development to bring new and improved fitness solutions to the market. The company is currently focusing on integrating smart technology into its products, enabling users to track their progress, access virtual coaching, and participate in interactive workout sessions.
Financial Condition: BowFlex's parent company, Nautilus Inc., reported steady financial performance in the latest fiscal year, driven by increased demand for home fitness equipment. The company's robust sales and strategic cost management have contributed to its strong financial health, allowing for continual investment in innovation and market expansion.
Partnerships: BowFlex has formed strategic alliances with several technology and fitness companies to enhance its product offerings. Collaborations with app developers and digital fitness platforms have enabled BowFlex to offer comprehensive fitness solutions that address the modern consumer's needs.
Products:
- BowFlex Home Gym: Offers versatile strength training with multiple exercise options.
- BowFlex TreadClimber: Combines the motions of a treadmill, stepper, and elliptical for an efficient cardio workout.
- BowFlex SelectTech Dumbbells: Adjustable weights that save space and provide varied resistance levels for diverse workouts.
- BowFlex Max Trainer: Delivers high-intensity interval training (HIIT) for effective calorie burning and muscle building.
Nautilus, Inc. (NYSE: NLS) announced that CFO Aina Konold will participate in the 34th Annual Roth Conference in Dana Point, CA, from March 13-15, 2022. Management will engage in one-on-one and small group meetings on March 14, 2022. Notably, there will be no formal presentation. Nautilus, Inc., a leader in connected home fitness solutions, offers brands like Bowflex® and Schwinn®. Headquartered in Vancouver, Washington, its products are available directly and through retail partners in the U.S. and internationally.
Nautilus reported Q3 Fiscal 2022 net sales of $147.3 million, a 22.2% decline from last year, but a 63% increase compared to Q3 2019. The nine-month sales rose 2.4% year-over-year to $469.8 million, aided by strong SelectTech sales. The company saw a significant drop in gross profit, down 61.6% year-over-year with margins at 20.3%. Operating loss reached $19.3 million, up from a profit of $41.5 million last year. The JRNY® platform grew to nearly 250k members and is expected to exceed 300k by fiscal year-end.
Nautilus, Inc. (NYSE: NLS) will report its third-quarter financial results on February 9, 2022, after the market closes. A conference call to discuss these results is scheduled for 1:30 PM PT (4:30 PM ET) on the same day. The call will be accessible via teleconference for North American and international callers, with slides available during the call and on the company’s website. Nautilus specializes in digitally connected home fitness solutions, with a product range that includes Bowflex®, Nautilus®, and Schwinn® brands.
Nautilus reported a 20% increase in net sales for the first half of fiscal 2022 compared to the previous year, totaling $322.6 million. However, net sales declined 11.2% in Q2 compared to last year, largely due to shipping constraints. The gross profit margin decreased to 30.2%, down from 42.8% in the prior year. The company has acquired VAY AG, enhancing its JRNY® platform, now boasting around 200,000 members. Despite challenges, Nautilus is investing heavily in JRNY® to achieve a 15% operating margin target by fiscal 2025.
Nautilus, Inc. (NYSE:NLS) has expanded its JRNY® digital fitness platform by introducing a video library of instructor-led strength workouts for Bowflex® SelectTech® 552 and 1090 dumbbells. This update aims to enhance the fitness experience for users with a comprehensive range of strength, stretching, yoga, and Pilates workouts, all trackable in the JRNY journal. Additionally, new customers will receive a complimentary one-year JRNY membership with their dumbbell purchase. A new web-based portal has also been launched, enhancing account management for members.
Nautilus, Inc. (NYSE:NLS) has launched the Bowflex® Max Total® 16 cardio machine, featuring a 16" HD touch screen and integration with the JRNY® digital fitness platform. This innovative machine combines the benefits of an elliptical and a stepper, offering users high-intensity interval workouts.
The JRNY platform provides unlimited, personalized workouts and allows users to integrate entertainment options from popular streaming services. A complimentary one-year JRNY membership is included with the purchase, retailing at $2,799.
Nautilus, Inc. (NYSE: NLS) will announce its financial results for the second quarter ended September 30, 2021, on November 9, 2021, after market close. A conference call is scheduled for 1:30 p.m. PT (4:30 p.m. ET) the same day, where management will discuss the operating results. Interested parties can join via phone or access a webcast with accompanying slides on the company's website. A replay will be available for six months post-event online and for two weeks via a telephone playback.
Nautilus, Inc. (NYSE:NLS) has appointed Kelley Hall, CFO of REI, and Shailesh Prakash, CIO of The Washington Post, to its Board of Directors as of October 21, 2021.
These appointments are critical for advancing Nautilus' strategic initiatives in the connected home fitness sector. Hall brings extensive financial strategy leadership, while Prakash offers expertise in digital transformation and subscription models. Their backgrounds are expected to drive innovation and growth for the company.
Nautilus, Inc. (NYSE: NLS) has granted equity awards under its Inducement Stock Plan to fourteen Vay AG employees as part of its acquisition of Vay AG. The awards include 387,243 inducement restricted stock units and performance units, approved by Nautilus's Compensation Committee. The restricted stock units will vest over three years, while performance units will vest based on achieving specific corporate financial targets. This move is designed to attract and retain talent from Vay AG, enhancing Nautilus’s offerings in connected fitness solutions.
Nautilus has announced its acquisition of VAY, a leader in motion technology, to enhance its JRNY digital platform. This acquisition aligns with Nautilus' "North Star" plan, aiming for 2 million JRNY subscriptions by FY 2026. VAY's technology will enable real-time motion tracking and personalized coaching for Nautilus products, advancing their digital transformation and enhancing user experience.
The financial terms remain undisclosed, with the transaction expected to close shortly, pending usual conditions.
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