Niu Technologies Provides Second Quarter 2024 Sales Volume Update
Niu Technologies (NASDAQ: NIU), a leading provider of smart urban mobility solutions, announced its second-quarter sales volume results for 2024. NIU sold 256,162 units globally, a 20.8% increase from Q2 2023's 211,996 units. In China, 207,552 units were sold, while international sales reached 48,610 units, marking a significant year-over-year growth in both markets. New models, particularly the NXT and N-play, contributed to over 50% of domestic sales. The '618 Shopping Festival' saw the NXT model topping Tmall's new electric bicycle chart. NIU also introduced female-specific models, which represented over 10% of domestic sales. Internationally, micro-mobility product sales surged by over 50% YoY, supported by retail partnerships in the US and EU. These results underscore NIU's strategy to diversify its product range and expand its market presence.
- Global sales volume increased by 20.8% year-over-year to 256,162 units.
- China sales grew to 207,552 units in Q2 2024 from 178,567 in Q2 2023.
- International sales rose to 48,610 units in Q2 2024 from 33,429 in Q2 2023.
- New product sales accounted for over 50% of total domestic sales.
- '618 Shopping Festival' saw NXT model ranked first in Tmall's new electric bicycle chart.
- Female-specific models contributed over 10% of domestic sales.
- International micro-mobility product sales increased by over 50% year-over-year.
- None.
Insights
NIU Technologies' second quarter 2024 sales volume update provides valuable insights into the company's current performance. The total sales volume increased from 211,996 units in 2Q 2023 to 256,162 units in 2Q 2024, marking an impressive
China markets witnessed a
In international markets, there was a
It is also pertinent to highlight that while these figures indicate a positive trend, they do not encompass other financial metrics such as revenues from accessories and operating expenses, which are pivotal for a comprehensive evaluation of the company's quarterly performance. Investors should anticipate the official earnings report for a complete financial assessment.
The sales volume data from NIU Technologies presents a strategically significant development. The successful performance of NXT and N-play models and the introduction of female-targeted models like the Ms and O series are evidence of NIU's ability to cater to niche segments. Such diversification within product lines can help the company mitigate risks associated with relying on a limited range of products, thereby stabilizing revenue streams.
International growth is particularly noteworthy, with a
From an investor's perspective, growth in international markets is a promising indicator of NIU's global reach and acceptance. However, it is important to consider the potential challenges such as local regulatory environments, cultural differences in product preference and the need for robust after-sales service networks, which could impact long-term sustainability.
Additionally, the sales volume does not entirely reflect profitability. Factors such as cost management, supply chain efficiency and pricing strategies will play a important role in translating these sales figures into improved bottom-line results.
The data from NIU Technologies highlights a significant tech-driven growth in its product lineup. With over
The introduction of models targeting specific demographics, such as female riders, reflects NIU's capacity to leverage user-centric design and ergonomic innovation. This strategy not only broadens their market appeal but also strengthens brand loyalty among diverse customer groups.
Internationally, the success of micro-mobility products like the K-air and K-youth demonstrates NIU's ability to adapt and cater to different market needs. The expansion into the US and EU markets through reputable retailers signifies NIU’s strategic positioning and capacity to deliver quality products that meet international standards.
For tech investors, NIU’s continuous innovation and strategic product diversification are positive indicators of the company’s commitment to staying ahead in the competitive smart urban mobility space. However, it is essential to monitor how these innovations translate into sustainable revenue growth and market share gains over time.
BEIJING, July 04, 2024 (GLOBE NEWSWIRE) -- Niu Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, today provides its sales volume results for the second quarter 2024.
| 2Q 2024 | 2Q 2023 | 1H 2024 | 1H 2023 | ||||
| China Market | 207,552 | 178,567 | 317,667 | 260,085 | |||
| International Markets | 48,610 | 33,429 | 67,634 | 46,318 | |||
| Total | 256,162 | 211,996 | 385,301 | 306,403 |
In the second quarter of 2024, NIU sold 256,162 units, including e-motorcycles, e-mopeds, e-bicycles, kick-scooters and e-bikes. The number of units sold in China market and international markets was 207,552 and 48,610, respectively.
In China, the NXT and N-play models maintained their first-quarter momentum as top sellers, and total new product sales accounted for over
In international markets, our micro-mobility sales grew over
Our sales volume count disclosed above is based on the delivery from our manufacturing facility, which may vary slightly from the sales volume measured from a financial accounting and reporting point of view. NIU’s sales volume represents only one measure of the company’s financial performance and should not be relied upon as an indicator of quarterly financial results, which depend on a variety of factors, including revenues from accessories, spare parts and services, cost of sales, operating expenses, etc.
About NIU
As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance electric motorcycles, mopeds, bicycles, as well as kick-scooters and e-bikes. NIU has a diversified product portfolio that caters to the various demands of our users and addresses different urban travel scenarios. Currently, NIU offers two model lineups, comprising a number of different vehicle types. These include (i) the electric motorcycle, moped and bicycle series, including the NQi, MQi, UQi, F series and others, and (ii) the micro-mobility series, including the kick-scooter series KQi and the e-bike series BQi. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell its products and provide services to users.
For more information, please visit www.niu.com.
Safe Harbor Statement
This press release contains statements that may constitute forward-looking statements made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “likely to” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as NIU’s strategic and operational plans, contain forward-looking statements. NIU may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about NIU’s beliefs, plans and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: NIU’s strategies; NIU’s future business development, financial condition and results of operations; NIU’s ability to maintain and enhance its “NIU” brand; its ability to innovate and successfully launch new products and services; its ability to maintain and expand its offline distribution network; its ability to satisfy the mandated safety standards relating to e-scooters; its ability to secure supply of components and raw materials used in e-scooters; its ability to manufacture, launch and sell smart e-scooters meeting customer expectations; its ability to grow collaboration with operation partners; its ability to control costs associated with its operations; general economic and business conditions in China and globally; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in NIU’s filings with the Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and NIU does not undertake any obligation to update any forward-looking statement, except as required under applicable law.
For investor and media inquiries, please contact:
Niu Technologies
E-mail: ir@niu.com
FAQ
What were Niu Technologies' sales volumes for Q2 2024?
How many units did Niu Technologies sell in China in Q2 2024?
What was the growth in international sales for Niu Technologies in Q2 2024?
How did Niu Technologies' new product sales perform in China during Q2 2024?
Which Niu Technologies model ranked first in Tmall's 'Top New Electric Bicycles' chart during the '618 Shopping Festival'?
What contribution did female-specific models make to Niu Technologies' domestic sales in Q2 2024?
How much did Niu Technologies' international micro-mobility product sales grow in Q2 2024?
