eStar Gaming and Dalian Young Boy Football Club Announce Intention of Collaboration to Pioneer "The Integration of Esports and Traditional Sports"
eStar Gaming, a subsidiary of NIP Group (NASDAQ: NIPG), has announced its intention to collaborate with Dalian Young Boy Football Club. This partnership aims to explore innovative business models that integrate esports and traditional sports, enhancing urban culture, tourism, and the consumer economy. The collaboration is expected to deliver unique fan experiences and explore new avenues for growth in both industries.
The partnership comes as esports gains popularity among younger audiences, with the domestic esports industry reaching approximately 490 million users in 2023, including over 300 million young users. This integration is seen as a way to revitalize sports culture and foster growth for traditional sports and local cultural tourism.
eStar Gaming, una filiale del NIP Group (NASDAQ: NIPG), ha annunciato la sua intenzione di collaborare con il Dalian Young Boy Football Club. Questo partenariato mira a esplorare modelli di business innovativi che integrano gli esports e gli sport tradizionali, migliorando la cultura urbana, il turismo e l'economia dei consumatori. Si prevede che la collaborazione offra esperienze uniche per i fan ed esplori nuove strade per la crescita in entrambi i settori.
La partnership arriva mentre gli esports guadagnano popolarità tra i giovani, con l'industria domestica degli esports che raggiunge circa 490 milioni di utenti nel 2023, di cui oltre 300 milioni giovani utenti. Questa integrazione è vista come un modo per rivitalizzare la cultura sportiva e favorire la crescita degli sport tradizionali e del turismo culturale locale.
eStar Gaming, una subsidiaria de NIP Group (NASDAQ: NIPG), ha anunciado su intención de colaborar con el Dalian Young Boy Football Club. Esta asociación tiene como objetivo explorar modelos de negocio innovadores que integren los esports y los deportes tradicionales, mejorando la cultura urbana, el turismo y la economía del consumidor. Se espera que la colaboración ofrezca experiencias únicas para los aficionados y explore nuevas avenidas de crecimiento en ambas industrias.
La asociación llega en un momento en que los esports ganan popularidad entre el público joven, con la industria doméstica de los esports alcanzando aproximadamente 490 millones de usuarios en 2023, incluyendo a más de 300 millones de jóvenes usuarios. Esta integración se ve como una forma de revitalizar la cultura deportiva y fomentar el crecimiento de los deportes tradicionales y el turismo cultural local.
eStar Gaming는 NIP Group (NASDAQ: NIPG)의 자회사로서 Dalian Young Boy Football Club과 협력할 의사를 발표했습니다. 이번 파트너십은 e스포츠와 전통 스포츠를 통합하는 혁신적인 비즈니스 모델을 탐구하여 도시 문화, 관광 및 소비 경제를 향상시키는 것을 목표로 하고 있습니다. 협력을 통해 팬들에게 독특한 경험을 제공하고 두 산업 모두의 성장 가능성을 모색할 것으로 기대됩니다.
이번 파트너십은 e스포츠가 젊은 층 사이에서 인기를 끌고 있는 가운데 이루어지며, 2023년 국내 e스포츠 산업은 약 4억 9천 만 명의 사용자에 도달했으며, 이 중 3억 명 이상의 젊은 사용자가 포함됩니다. 이러한 통합은 스포츠 문화 revitalization의 수단으로 여겨지며, 전통 스포츠와 지역 문화 관광의 성장을 촉진하는 데 기여할 것입니다.
eStar Gaming, une filiale de NIP Group (NASDAQ: NIPG), a annoncé son intention de collaborer avec le Dalian Young Boy Football Club. Ce partenariat vise à explorer des modèles économiques innovants intégrant les esports et les sports traditionnels, améliorant ainsi la culture urbaine, le tourisme et l'économie des consommateurs. On s'attend à ce que cette collaboration offre des expériences uniques aux fans et explore de nouvelles avenues de croissance dans les deux industries.
Ce partenariat intervient alors que les esports gagnent en popularité parmi les jeunes, l'industrie domestique des esports atteignant environ 490 millions d'utilisateurs en 2023, dont plus de 300 millions de jeunes utilisateurs. Cette intégration est considérée comme un moyen de revitaliser la culture sportive et de favoriser la croissance des sports traditionnels et du tourisme culturel local.
eStar Gaming, eine Tochtergesellschaft der NIP Group (NASDAQ: NIPG), hat ihre Absicht angekündigt, mit dem Dalian Young Boy Football Club zusammenzuarbeiten. Diese Partnerschaft zielt darauf ab, innovative Geschäftsmodelle zu erkunden, die eSports und traditionelle Sportarten integrieren und die urbane Kultur, den Tourismus sowie die Verbraucherwirtschaft stärken. Es wird erwartet, dass die Zusammenarbeit einzigartige Erlebnisse für Fans bietet und neue Wachstumsmöglichkeiten in beiden Branchen erkundet.
Die Partnerschaft erfolgt zu einem Zeitpunkt, an dem eSports unter jüngeren Zielgruppen an Beliebtheit gewinnt, wobei die heimische eSports-Branche im Jahr 2023 etwa 490 Millionen Nutzer erreicht, darunter über 300 Millionen junge Nutzer. Diese Integration wird als Möglichkeit angesehen, die Sportkultur zu revitalisieren und das Wachstum traditioneller Sportarten sowie den lokalen Kulturtourismus zu fördern.
- Potential for new revenue streams through innovative business models
- Access to a large and growing esports user base of 490 million, including 300 million young users
- Opportunity to expand into cultural exchanges, tourism promotion, and esports festivals
- None.
Kui Wang, Investor and Chairman of Dalian Young Boy Football Club commented: "We are delighted to partner with eStar Gaming, a pioneer in the esports industry. Esports resonates with the youth, offering a dynamic platform for engagement. Our 'esports+ football' collaboration is set to spark excitement and innovation, enriching the traditional sport of football with new dimensions. We are confident that this alliance with NIP Group, the first listed Chinese esports company on Nasdaq, will propel Dalian Young Boy and
Hang "Allen" Sui, Chief Operating Officer of NIP Group, expressed his excitement about the collaboration: "This cross-industry partnership is a groundbreaking step towards integrating esports and football. The synergy between our organizations will deliver unparalleled fan experiences. We anticipate expanding our collaboration with Dalian Young Boy to include cultural exchanges, tourism promotion, and esports festivals, exploring the full potential of digital-inclusion."
Esports has become an exceptional medium for the younger generation to engage with traditional sports culture and socialize. In late August, Nuoyan and Orange, eStar Gaming's representative players, engaged in an inaugural exchange with Dalian Young Boy Football Club, experiencing a day in the life of a football player. The event saw a jersey exchange between Dong Chen, General Manager of Dalian Young Boy Football Club, and the eStar Gaming players, with active participation from athletes Weijie Mao, Pengyu Zhu, Shan Huang, and Ge Qu.
The integration of esports and traditional sports has emerged as a focal point for both sectors. According to the Esports Working Committee of the China Audio-Video and Digital Publishing Association, the domestic esports industry reached approximately 490 million users in 2023, with over 300 million being young users. This integration is poised to align with the entertainment preferences of the youth, revitalizing sports culture in a manner that reflects the new era and fostering 'out-of-the-box' growth for traditional sports and local cultural tourism.
eStar Gaming, a subsidiary of NIP Group, was founded in 2014 and has since become a leading esports brand in
About NIP Group
NIP Group is a digital entertainment company created for a growing global audience of gaming and esports fans. The business was formed in 2023 through a merger between legendary esports organization Ninjas in Pyjamas and digital sports group ESV5, which includes eStar Gaming, a world-leader in mobile esports. Building on the success of its competitive teams with an innovative mix of business ventures, including talent management, event production, hospitality and game publishing, NIP Group is developing transformational experiences that entertain, inspire and connect fans worldwide, to expand its global footprint and engage digital-first gamers where they are. NIP Group currently has operations in
About Dalian Young Boy Football Club
Dalian Young Boy Football Club, established in December 2021, has quickly risen to the Chinese Football Association China League, becoming
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