NICE Named the Technology Leader in the 2022 SPARK Matrix™ for Customer Journey Analytics (CJA) Report
NICE (Nasdaq: NICE) has been recognized as the Technology Leader in the Quadrant Knowledge Solutions 2022 SPARK Matrix™ for Customer Journey Analytics. This independent assessment ranks 17 vendors based on Customer Impact and Technology Excellence, highlighting NICE's comprehensive platform that enhances customer engagement across multiple channels. The report emphasizes NICE's AI capabilities, journey analytics, and flexible deployment options, reinforcing its leadership in the digital customer experience (CX) space. Barry Cooper, president of the CX Division at NICE, articulated that this recognition validates their efforts to empower organizations in optimizing customer interactions.
- NICE recognized as Technology Leader in Quadrant Knowledge Solutions' 2022 SPARK Matrix for Customer Journey Analytics.
- Assessment highlights NICE's comprehensive platform for enhancing customer engagement.
- NICE's AI capabilities and journey analytics seen as competitive differentiators.
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NICE positioned highest for Customer Impact and Technology Excellence in Quadrant Knowledge Solutions’ independent assessment of Customer Journey Analytics solutions
In the assessment, Quadrant Knowledge Solutions (QKS) defines Customer Journey Analytics (CJA) as “a solution that tracks and analyzes customer interactions across multiple channels and touchpoints to allow organizations to optimize their customers’ journeys by minimizing friction, improving customer engagement with the brands, and enhancing the overall customer experience.” * QKS affirms that the CJA platform enables brands to uncover actionable insights that drive better decision-making practices and interaction outcomes.
The report states, “NICE’s Customer Journey Analytics platform’s competitive differentiators include full-spectrum journey and interaction analytics, industry-leading AI, intuitive and flexible visualization, maps and insights sharing, and scalable, flexible, and secure deployment model.” * QKS analysts applaud NICE for providing a holistic solution that helps brands achieve their business objectives by operationalizing customer data, better-personalizing content, designing omnichannel marketing programs, and optimizing marketing spending.
“Our leadership position in the 2022 Spark Matrix for Customer Journey Analytics report reinforces NICE’s proven leadership in the digital CX space—helping enterprises across verticals and regions optimize every interaction in real time and on any touchpoint,” said
NICE’s uppermost position in this comprehensive CJA analysis joins top ratings in other QKS assessments for 2022, as well, including the SPARK Matrix: CCaaS and SPARK Matrix: WEM reports—giving businesses the vetted information they need to select the most innovative and effective CX solutions available.
*Quadrant Knowledge Solutions, 2022 SPARK Matrix™ for Customer Journey Analytics,
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments. For more available research, please visit https://quadrant-solutions.com/market-research/
About NICE
With NICE (Nasdaq: NICE), it has never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered contact center software. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform - and elevate - every customer interaction. www.nice.com.
Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of
Forward-Looking Statements
This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Cooper are based on the current beliefs, expectations and assumptions of the management of
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