Nexxen Launches Nexxen U, a First-of-its-Kind Education Program for Linear, Connected TV and Digital Convergence
Nexxen has launched Nexxen U, a pioneering global education program focused on linear, Connected TV (CTV), and digital convergence. The program features courses taught by industry experts from KINESSO, LG Ad Solutions, Tinuiti, Philo, and H/L, alongside an Honors Council of rising industry leaders.
A recent survey by Nexxen revealed significant knowledge gaps in the industry: 56% of buyers reported little-to-no knowledge of programmatic linear components, and only 37% feel very comfortable creating comprehensive programmatic media plans. Furthermore, 48% of professionals can only dedicate one hour or less weekly to learning.
The curriculum aims to enable students to build cross-channel media plans addressing identity, media waste, and measurement challenges, while providing intermediate-level industry understanding. The program includes exclusive research reports, playbooks, SME interviews, and webinars to support comprehensive learning in converged media.
Nexxen ha lanciato Nexxen U, un programma educativo globale innovativo focalizzato sulla televisione lineare, Connected TV (CTV) e la convergenza digitale. Il programma offre corsi tenuti da esperti del settore di KINESSO, LG Ad Solutions, Tinuiti, Philo e H/L, insieme a un Consiglio d'Onore composto da giovani leader del settore.
Un recente sondaggio condotto da Nexxen ha rivelato significative lacune di conoscenza nel settore: il 56% degli acquirenti ha dichiarato di avere poca o nessuna conoscenza dei componenti lineari programmatici, e solo il 37% si sente molto a proprio agio nel creare piani media programmatici completi. Inoltre, il 48% dei professionisti può dedicare soltanto un'ora o meno a settimana all'apprendimento.
Il curriculum mira a consentire agli studenti di costruire piani media cross-channel affrontando le sfide di identità, spreco dei media e misurazione, fornendo al contempo una comprensione intermedia del settore. Il programma include rapporti di ricerca esclusivi, playbook, interviste a esperti e webinar per supportare un apprendimento completo nei media convergenti.
Nexxen ha lanzado Nexxen U, un programa educativo global pionero centrado en la televisión lineal, Connected TV (CTV) y la convergencia digital. El programa incluye cursos impartidos por expertos de la industria de KINESSO, LG Ad Solutions, Tinuiti, Philo y H/L, junto con un Consejo de Honor de líderes emergentes del sector.
Una encuesta reciente realizada por Nexxen reveló importantes brechas de conocimiento en la industria: el 56% de los compradores informó tener poco o ningún conocimiento sobre los componentes lineales programáticos, y solo el 37% se siente muy cómodo creando planes de medios programáticos integrales. Además, el 48% de los profesionales solo puede dedicar una hora o menos a la semana al aprendizaje.
El currículo tiene como objetivo permitir que los estudiantes construyan planes de medios multicanal que aborden los desafíos de identidad, desperdicio de medios y medición, proporcionando al mismo tiempo una comprensión intermedia del sector. El programa incluye informes de investigación exclusivos, manuales, entrevistas a expertos y seminarios web para apoyar un aprendizaje integral en medios convergentes.
Nexxen은 선형, 연결된 TV(CTV) 및 디지털 융합에 중점을 둔 혁신적인 글로벌 교육 프로그램인 Nexxen U를 출시했습니다. 이 프로그램은 KINESSO, LG 광고 솔루션, Tinuiti, Philo 및 H/L의 산업 전문가들이 진행하는 강좌와 함께 떠오르는 산업 리더들로 구성된 명예 위원회를 포함합니다.
Nexxen의 최근 설문 조사에 따르면, 산업 내에서 중요한 지식 격차가 드러났습니다: 56%의 구매자들이 프로그램적인 선형 구성 요소에 대한 지식이 거의 없거나 전혀 없다고 보고했으며, 단지 37%만이 포괄적인 프로그램 매체 계획을 작성하는 데 매우 편안함을 느낍니다. 또한, 48%의 전문가들은 매주 한 시간 또는 그 이하만 학습에 할애할 수 있습니다.
커리큘럼은 학생들이 정체성, 매체 낭비 및 측정 과제를 다루는 교차 채널 미디어 계획을 세울 수 있도록 하며, 산업에 대한 중간 수준의 이해를 제공합니다. 이 프로그램은 융합 미디어에서 포괄적인 학습을 지원하기 위한 독점 연구 보고서, 플레이북, SME 인터뷰 및 웨비나를 포함합니다.
Nexxen a lancé Nexxen U, un programme éducatif mondial innovant axé sur la télévision linéaire, la Connected TV (CTV) et la convergence numérique. Le programme propose des cours animés par des experts du secteur de KINESSO, LG Ad Solutions, Tinuiti, Philo et H/L, ainsi qu'un Conseil d'honneur composé de leaders émergents du secteur.
Une enquête récente menée par Nexxen a révélé des lacunes significatives en matière de connaissances dans l'industrie : 56% des acheteurs ont déclaré avoir peu ou pas de connaissances sur les composants linéaires programmatiques, et seulement 37% se sentent très à l'aise pour créer des plans médias programmatiques complets. De plus, 48% des professionnels ne peuvent consacrer qu'une heure ou moins par semaine à l'apprentissage.
Le cursus vise à permettre aux étudiants de construire des plans médias multicanaux abordant les défis de l'identité, du gaspillage médiatique et de la mesure, tout en fournissant une compréhension intermédiaire de l'industrie. Le programme inclut des rapports de recherche exclusifs, des manuels, des interviews d'experts et des webinaires pour soutenir un apprentissage complet dans les médias convergents.
Nexxen hat Nexxen U ins Leben gerufen, ein wegweisendes globales Bildungsprogramm, das sich auf lineare, Connected TV (CTV) und digitale Konvergenz konzentriert. Das Programm umfasst Kurse, die von Branchenexperten von KINESSO, LG Ad Solutions, Tinuiti, Philo und H/L unterrichtet werden, sowie ein Ehrenrat, der aus aufstrebenden Branchenführern besteht.
Eine aktuelle Umfrage von Nexxen hat bedeutende Wissenslücken in der Branche offenbart: 56% der Käufer berichteten von wenig bis gar keinem Wissen über programmatische lineare Komponenten, und nur 37% fühlen sich sehr wohl dabei, umfassende programmatische Medienpläne zu erstellen. Darüber hinaus können 48% der Fachleute wöchentlich nur eine Stunde oder weniger für das Lernen aufwenden.
Der Lehrplan zielt darauf ab, den Studenten zu ermöglichen, kanalübergreifende Medienpläne zu erstellen, die Herausforderungen wie Identität, Medienverschwendung und Messung ansprechen und gleichzeitig ein mittleres Verständnis der Branche zu vermitteln. Das Programm umfasst exklusive Forschungsberichte, Handbücher, Experteninterviews und Webinare, um umfassendes Lernen in konvergierten Medien zu unterstützen.
- Launch of innovative education platform addressing critical industry knowledge gaps
- Partnership with major industry players (KINESSO, LG Ad Solutions, Tinuiti, Philo, H/L)
- Creation of Honors Council for product roadmap development and client value creation
- None.
Insights
This launch of an educational platform is not strategically significant for Nexxen's immediate financial performance or stock value. While the survey data revealing that 56% of buyers lack programmatic linear knowledge and only 37% feel confident in cross-platform planning highlights a market need, educational initiatives typically have minimal direct revenue impact.
The partnership with major industry players like KINESSO, LG Ad Solutions and Tinuiti demonstrates good industry relationships but doesn't translate to material business outcomes. The Honors Council's formation suggests potential future product development influence, but any benefits would be long-term and speculative.
The program addresses a genuine market gap in converged media education, but similar to other corporate training initiatives, it's unlikely to drive significant shareholder value or impact the company's
The launch of Nexxen U represents an interesting but primarily tactical move in the advertising technology space. The survey findings that
While this initiative could help Nexxen strengthen its position as a thought leader and potentially drive platform adoption long-term, it's not a material business catalyst. Educational programs, even with prestigious partners, rarely translate to significant revenue streams or stock price movements in the ad-tech sector.
The focus on convergence between linear, CTV and digital advertising is strategically sound, but this educational initiative is more about ecosystem development than direct business impact. It's a complementary offering that enhances Nexxen's market presence but doesn't fundamentally alter its business model or near-term financial prospects.
Courses taught by programmatic experts from KINESSO, LG Ad Solutions, Tinuiti, Philo and H/L, among others
The program’s Honors Council brings together rising industry thought leaders for collaboration and value creation across the supply chain
NEW YORK, Jan. 06, 2025 (GLOBE NEWSWIRE) -- Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the launch of Nexxen U, a first-of-its-kind, global education program for linear, Connected TV (“CTV”) and digital convergence, taught by buy- and sell-side industry experts from KINESSO, LG Ad Solutions, Tinuiti, Philo and H/L, among others.
An additional component of the program is an Honors Council comprised of rising industry thought leaders spanning agencies, brands, publishers, platforms and broadcasters including KINESSO, Tinuiti, Assembly, Philo and H/L. The council aims to forge cross-marketplace connections and shape Nexxen’s product roadmap to create unique value for clients throughout the company’s end-to-end platform.
In 2024, Nexxen surveyed CTV and digital buyers and found that, despite being increasingly tasked with planning programmatic holistically across linear, CTV and digital,
Nexxen U's designed outcomes for students range from a confident ability in building cross-channel media plans that address identity, media waste and measurement challenges to an intermediate-level understanding of the industry’s current state, including challenges, opportunities and solutions for advertisers, as well as the sell-side perspective. The courses are complemented by exclusive research reports, playbooks, SME interviews and webinars.
“Finding the right resources to learn about converged linear, streaming and digital is as fragmented as the media space itself. With so many of our buyers focused on linear and CTV, we saw the opportunity to build an accessible, centralized digital destination that empowers buyers to master converged media for their campaigns,” said Kara Puccinelli, Chief Customer Officer, Nexxen.
“Holistic campaigns are critical for scalable, audience-centric reach customized to viewer behavior, but this comes with inherent complexities,” said Peter Parisi, VP of Addressable Strategy & Activation, KINESSO. “KINESSO is committed to simplifying and unifying our clients’ media, data and measurement — and having an education-focused partner like Nexxen enables us to do just that while moving the industry forward.”
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). For more information, visit www.nexxen.com.
Press contact:
Caroline Smith, VP, Communications
csmith@nexxen.com
Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the Nexxen and Nexxen U and any benefits or insights associated with Nexxen U as well as any benefits associated with any of Nexxen’s products and platforms including the Nexxen Marketplaces, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
FAQ
What is Nexxen U and when was it launched?
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Which companies are participating in Nexxen U's teaching program?
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How many buyers feel very comfortable creating programmatic linear, CTV, and digital video plans?
