Nexxen Advances AI Capabilities, Launches ‘nexAI’ 

Rhea-AI Summary

Nexxen (NASDAQ: NEXN) has announced the launch of nexAI, a comprehensive AI-powered suite integrated across its unified advertising technology platform. The platform combines a demand-side platform (DSP), supply-side platform (SSP), and Nexxen Data Platform with an in-house creative studio.

nexAI enhances four key areas:

• Planning: AI-powered audience planning and forecasting
• Activation: Streamlined campaign setup and management
• Optimization: Real-time campaign monitoring with machine learning
• Monetization: AI-driven yield optimization for publishers

The first implementation includes a natively integrated DSP assistant designed to provide seamless access to campaign insights. Future releases will feature optimization recommendations focused on improving return-on-ad-spend, with additional announcements planned throughout the year.

Positive

• Launch of comprehensive AI-powered platform enhancing operational efficiency
• Integration across multiple platform components enabling seamless communication
• Real-time optimization capabilities to maximize campaign performance and ROI
• AI-driven automation reducing manual workflow requirements

Negative

• Initial DSP assistant to providing insights only, with key optimization features planned for future releases

Insights

Ad Tech Industry Expert

Nexxen's nexAI integration enhances their unified ad platform with potential for efficiency gains, though commercial impact remains to be demonstrated.

Nexxen's launch of nexAI represents a strategic advancement in their product suite, integrating AI capabilities across their unified advertising platform. This comprehensive approach targeting the full advertising lifecycle – planning, activation, optimization, and monetization – addresses efficiency challenges that plague both advertisers and publishers in today's fragmented media landscape.

The platform architecture, connecting their DSP, SSP, Data Platform, and Creative Studio through AI integration, creates a feedback ecosystem where improvements in one area can benefit the entire campaign journey. This stands in contrast to the more siloed approaches common in ad tech where separate optimization engines often operate independently.

Particularly noteworthy is Nexxen's leveraging of their proprietary data assets to power these AI capabilities. In ad tech, where quality data access continues to diminish due to privacy changes, companies with robust first-party data positions hold significant advantages for AI implementation. The continuous learning aspect creates potential for compounding performance improvements over time.

The client testimonials from Assembly Global and Tinuiti provide early validation of practical benefits, focusing specifically on workflow efficiency and time savings for strategic activities. These operational efficiencies could strengthen client relationships by addressing pain points beyond just campaign performance metrics.

Nexxen's phased implementation approach demonstrates prudent product development strategy. Beginning with the DSP assistant focused on campaign insights before expanding to optimization recommendations allows for controlled deployment and user adaptation before tackling more complex AI applications. This measured rollout also enables iterative improvements based on early adoption feedback.

While the announcement marks a significant product development milestone, investors should monitor future communications for evidence of client adoption rates, performance improvements, and ultimately, platform revenue growth resulting from these enhancements.

AI Technology Analyst

Nexxen's comprehensive AI integration across their platform shows technical sophistication, though real differentiation depends on implementation quality and adoption.

Nexxen's nexAI implementation represents a vertically integrated approach to artificial intelligence in advertising technology, applying AI capabilities across the full spectrum of their unified platform rather than as isolated point solutions. This architectural approach aligns with best practices for extracting maximum value from machine learning systems by enabling cross-component data utilization.

The explicit focus on transparency and user control in their AI implementation is technically significant in today's environment of increasing AI scrutiny. By prioritizing explainability alongside automation, Nexxen addresses growing concerns around algorithmic decision-making in advertising while still delivering efficiency benefits.

Technically sophisticated is the continuous learning foundation described, where the system "evolves and adapts, exponentially improving over time through iterative learning." This suggests implementation of adaptive algorithms that improve with usage, creating potential for compounding performance advantages through data network effects.

The implementation across four key functional areas – planning, activation, optimization, and monetization – demonstrates a comprehensive technical deployment rather than superficial AI features. This holistic approach can address interconnected challenges across the advertising workflow that point solutions often miss.

Nexxen's phased rollout strategy, beginning with an in-platform assistant for insights before progressing to optimization recommendations, represents a measured technical implementation approach. This allows for system refinement and user adaptation before tackling more complex algorithmic decision-making functions.

The integration of their data assets with these AI capabilities creates potential for proprietary performance advantages if effectively executed. The ultimate technical differentiation will depend on the quality of their machine learning models, data advantages, and seamless integration across platform components – factors that will only be revealed through operational performance over time.

Open and holistic approach to data is amplified by AI, more deeply connecting proprietary assets across Nexxen’s unified platform 

The first of many advancements, a natively-integrated DSP assistant, prioritizes transparency and user control 

NEW YORK, April 24, 2025 (GLOBE NEWSWIRE) -- Nexxen (NASDAQ: NEXN), a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the launch of nexAI, a comprehensive suite of artificial intelligence (“AI”)-powered assistants and features, vertically integrated across the core pillars of its end-to-end platform. Fundamentally elevating every stage of the advertising life cycle, nexAI takes a transparent approach to planning and activation as well as optimization and monetization, continuously iterating and improving to deliver greater efficiency.  

Nexxen's unified platform — a single, connected ecosystem comprising a demand-side platform (“DSP”), supply-side platform (“SSP”) and the Nexxen Data Platform, as well as in-house creative studio, Nexxen Studio — enables seamless communication and continuous improvement across all components. nexAI further amplifies these capabilities through machine learning and generative AI, enabling superior results for advertisers, agencies and publishers throughout the campaign journey.  

“Our clients are continuing to lean into data and technology to navigate the fragmented media landscape, and nexAI meets this evolving need," said Karim Rayes, Chief Product Officer, Nexxen. "By integrating AI across our unified platform – and leveraging our existing data to inform these capabilities – we're not just adding features; we're fundamentally transforming the way campaigns are run and inventory is monetized.” 

Specifically, nexAI leverages the company’s advanced and exclusive data to deliver enhancements across four key areas: 

• Planning: Improved audience planning, forecasting and strategic recommendations powered by AI offer greater clarity and insight 
• Activation: AI-driven automation streamlines campaign setup and management 
• Optimization: nexAI continuously monitors and optimizes campaigns in real time, leveraging machine learning to maximize performance and ROI; this includes advanced algorithms that evolve and adapt, exponentially improving over time through iterative learning 
• Monetization: Publishers benefit from AI-driven yield optimization and increased transparency, ensuring maximum revenue generation 

“Sifting through campaign data to uncover meaningful insights can take hours, but nexAI puts that power at our fingertips in an instant,” said Jamie Snider, Director of Digital Strategy, Assembly Global. “By streamlining reporting and optimization, it lets us spend less time digging and more time driving real results for clients.”

"By automating data and insight collection, nexAI will streamline our team's workflow, allowing us to shift focus to higher-value strategic initiatives and discovering new growth opportunities for our clients,” said Brian Binder, Senior Innovation and Growth Director, TV, Audio & Display, Tinuiti.

The first of these generative AI advancements will include an in-platform assistant, natively integrated into Nexxen DSP, designed to streamline workflows and elevate campaign performance while prioritizing transparency and user control. At the outset, the nexAI DSP assistant will provide users with seamless access to complex campaign insights, saving advertisers time and resources. In future releases, clients will gain robust optimization recommendations that can be applied directly via the assistant and focus on driving greater return-on-ad-spend, with additional announcements to follow throughout the year.

About Nexxen   
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.            
 
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the Nasdaq (NEXN). For more information, visit www.nexxen.com.    
 
Forward-Looking Statements   
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the launch of Nexxen’s health offering and any benefits or insights associated with the solutions as well as any benefits associated with any of Nexxen’s products and platforms including the Nexxen AI capabilities, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.  

For more information, please contact:
Caroline Smith
VP, Communications                
csmith@nexxen.com

FAQ

What are the key features of Nexxen's nexAI platform announced in April 2024?

nexAI features AI-powered capabilities across planning, activation, optimization, and monetization, including audience planning, campaign automation, real-time optimization, and yield optimization for publishers.

How does the nexAI DSP assistant benefit advertisers using NEXN's platform?

The nexAI DSP assistant provides seamless access to complex campaign insights, saves time and resources, and will offer optimization recommendations to improve return-on-ad-spend in future releases.

What components make up Nexxen's unified advertising platform?

Nexxen's platform comprises a demand-side platform (DSP), supply-side platform (SSP), Nexxen Data Platform, and in-house creative studio called Nexxen Studio.

How does nexAI improve campaign optimization for NEXN platform users?

nexAI continuously monitors and optimizes campaigns in real-time using machine learning algorithms that evolve and adapt through iterative learning to maximize performance and ROI.