Nexxen Expands U.S. Partnership with Tubi to U.K.
Nexxen (NASDAQ: NEXN) has expanded its partnership with Tubi, Fox 's ad-supported streaming service, from the U.S. to the U.K. market. Through Nexxen SSP (supply-side platform), the collaboration aims to boost programmatic advertising revenue opportunities in the growing U.K. streaming landscape.
The partnership capitalizes on the U.K.'s connected TV market growth, which saw a 49% increase in viewing time in 2024. Tubi, which launched in the U.K. in July 2024, offers over 30,000 films and TV episodes, combining Hollywood films with British classics, Bollywood, Nollywood, and arthouse cinema. The streaming service recently reported 97 million monthly active users globally, with over 10 billion streaming hours during 2024.
Nexxen (NASDAQ: NEXN) ha ampliato la sua partnership con Tubi, il servizio di streaming supportato da pubblicità di Fox, estendendola dal mercato statunitense a quello britannico. Attraverso Nexxen SSP (piattaforma lato offerta), la collaborazione mira a incrementare le opportunità di ricavi pubblicitari programmatici nel crescente panorama dello streaming nel Regno Unito.
La partnership sfrutta la crescita del mercato della TV connessa nel Regno Unito, che ha registrato un aumento del 49% del tempo di visione nel 2024. Tubi, lanciato nel Regno Unito nel luglio 2024, offre oltre 30.000 film ed episodi TV, combinando film di Hollywood con classici britannici, Bollywood, Nollywood e cinema d'autore. Il servizio di streaming ha recentemente riportato 97 milioni di utenti attivi mensili a livello globale, con oltre 10 miliardi di ore di streaming durante il 2024.
Nexxen (NASDAQ: NEXN) ha ampliado su asociación con Tubi, el servicio de streaming con anuncios de Fox, extendiéndola del mercado estadounidense al del Reino Unido. A través de Nexxen SSP (plataforma del lado de la oferta), la colaboración tiene como objetivo aumentar las oportunidades de ingresos publicitarios programáticos en el creciente panorama de streaming del Reino Unido.
La asociación capitaliza el crecimiento del mercado de TV conectada del Reino Unido, que vio un aumento del 49% en el tiempo de visualización en 2024. Tubi, que se lanzó en el Reino Unido en julio de 2024, ofrece más de 30,000 películas y episodios de TV, combinando películas de Hollywood con clásicos británicos, Bollywood, Nollywood y cine de autor. El servicio de streaming informó recientemente 97 millones de usuarios activos mensuales a nivel global, con más de 10 mil millones de horas de streaming durante 2024.
Nexxen (NASDAQ: NEXN)은 Fox의 광고 지원 스트리밍 서비스인 Tubi와의 파트너십을 미국 시장에서 영국 시장으로 확장했습니다. Nexxen SSP(공급 측 플랫폼)를 통해 이 협력은 성장하는 영국 스트리밍 환경에서 프로그래매틱 광고 수익 기회를 증가시키는 것을 목표로 합니다.
이 파트너십은 2024년에 시청 시간이 49% 증가한 영국의 연결 TV 시장 성장에 기반하고 있습니다. 2024년 7월에 영국에서 출시된 Tubi는 할리우드 영화, 영국 고전, 볼리우드, 놀리우드 및 아트하우스 영화를 결합하여 30,000편 이상의 영화와 TV 에피소드를 제공합니다. 이 스트리밍 서비스는 최근 전 세계적으로 9,700만 명의 월간 활성 사용자와 2024년 동안 100억 시간 이상의 스트리밍 시간을 기록했다고 보고했습니다.
Nexxen (NASDAQ: NEXN) a élargi son partenariat avec Tubi, le service de streaming soutenu par la publicité de Fox, en l'étendant du marché américain au marché britannique. Grâce à Nexxen SSP (plateforme côté offre), cette collaboration vise à augmenter les opportunités de revenus publicitaires programmatiques dans le paysage de streaming en pleine croissance du Royaume-Uni.
Ce partenariat tire parti de la croissance du marché de la télévision connectée au Royaume-Uni, qui a connu une augmentation de 49% du temps de visionnage en 2024. Tubi, lancé au Royaume-Uni en juillet 2024, propose plus de 30 000 films et épisodes de séries, alliant films hollywoodiens, classiques britanniques, Bollywood, Nollywood et cinéma d'auteur. Le service de streaming a récemment rapporté 97 millions d'utilisateurs actifs mensuels dans le monde, avec plus de 10 milliards d'heures de streaming en 2024.
Nexxen (NASDAQ: NEXN) hat seine Partnerschaft mit Tubi, dem werbefinanzierten Streaming-Dienst von Fox, vom US-Markt auf den britischen Markt ausgeweitet. Durch die Nexxen SSP (Supply-Side-Plattform) zielt die Zusammenarbeit darauf ab, die Möglichkeiten für programmatische Werbeeinnahmen im wachsenden Streaming-Markt im Vereinigten Königreich zu steigern.
Die Partnerschaft nutzt das Wachstum des Marktes für vernetzte Fernseher im Vereinigten Königreich, der 2024 einen 49%igen Anstieg der Sehdauer verzeichnete. Tubi, das im Juli 2024 im Vereinigten Königreich gestartet wurde, bietet über 30.000 Filme und TV-Episoden, die Hollywood-Filme mit britischen Klassikern, Bollywood, Nollywood und Arthouse-Kino kombinieren. Der Streaming-Dienst berichtete kürzlich von 97 Millionen monatlich aktiven Nutzern weltweit, mit über 10 Milliarden Streaming-Stunden im Jahr 2024.
- Partnership expansion into UK market increases revenue opportunities
- Access to rapidly growing UK streaming market with 49% viewing time increase
- Large global user base of 97 million monthly active users
- Strong content library with 30,000+ titles
- None.
Insights
Nexxen's expansion of its Tubi partnership from the US to the UK represents a strategic growth opportunity in a rapidly expanding market. The UK connected TV sector has seen a
This partnership leverages Nexxen's supply-side platform (SSP) technology to connect Tubi's extensive content library with advertisers seeking to reach the platform's growing audience. With Tubi reporting 97 million monthly active users globally and 10 billion streaming hours in 2024, Nexxen gains access to significant inventory in the premium CTV space.
For Nexxen, this partnership expansion creates multiple revenue pathways: 1) Commission fees from facilitating programmatic ad transactions, 2) Increased platform usage fees from agencies and DSPs accessing Tubi inventory, and 3) Enhanced value proposition for existing buy-side customers seeking UK audiences.
The timing is particularly advantageous as Tubi only launched in the UK in July 2024. By establishing this partnership early in Tubi's UK market penetration, Nexxen positions itself to capture advertising revenue as the platform scales in this region. The deal strengthens Nexxen's competitive position in the growing programmatic CTV advertising ecosystem while diversifying its geographic revenue streams beyond the US market.
Strategic partnership enhances advertiser engagement and monetisation in the growing U.K. streaming market
LONDON, March 19, 2025 (GLOBE NEWSWIRE) -- Nexxen, (NASDAQ: NEXN), a global, unified advertising technology platform with deep expertise in data and advanced TV, today announced an expansion of its partnership with Tubi, Fox Corporation’s ad-supported streaming service. Building on Nexxen and Tubi's partnership in the U.S., Nexxen will now support Tubi in the U.K. through its supply-side platform, Nexxen SSP, to increase programmatic advertising revenue opportunities.
The connected TV market in the U.K. has experienced strong growth of late, with a reported increase of
Tubi launched in the U.K. in July 2024 with one of the largest and most diverse content libraries in the market, which now includes more than 30,000 films and TV episodes. Tubi’s U.K. content library pairs some of the most popular Hollywood films with modern British classics while also offering series from well-known U.K. TV franchises alongside new areas for discovery, from Bollywood and Nollywood to arthouse cinema. In January, Tubi announced that it surpassed 97 million monthly active users world-wide, streaming more than 10 billion hours during the 2024 calendar year.
“We’re thrilled to be expanding Tubi’s sell-side partnerships in the U.K., and that Nexxen’s buy-side customers – who consist of demand-side platforms (‘DSPs’), advertising agencies and brands – will now have access to one of the largest on-demand, free film and TV series libraries in the country,” said Paul Gubbins, Vice President of Sales and Programmatic Partnerships for the U.K. at Tubi.
“Tubi has brought a really exciting proposition to the U.K. market – with a strong brand and content library, it has already demonstrated impact,” said Emily Brewer, Director of Business Development at Nexxen. “We’re seeing significant interest from advertisers and major agencies for reaching Tubi’s audiences on the largest screen in the house.”
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the Nasdaq (NEXN). For more information, visit www.nexxen.com.
About Tubi
Tubi is a global entertainment company dedicated to providing all people access to all the world’s stories. Tubi offers the largest collection of premium on-demand content, including over 275,000 movies and TV episodes and more than 300 exclusive originals. With a passionate fanbase and over 97 million monthly active viewers world-wide, the company is committed to putting viewers first with free, accessible entertainment. Tubi is part of Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.
Forward-Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the Nexxen and Tubi partnership and any benefits or insights associated with the partnership as well as any benefits associated with any of Nexxen’s products and platforms including the Nexxen Marketplaces, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
For more information, please contact:
Genevieve Wheeler
Communications Director
gwheeler@nexxen.com
FAQ
What is the scope of Nexxen's expanded partnership with Tubi in the UK?
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