Neogen® Releases Provecta® Pro Flea & Tick Collar for Dogs**
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Insights
The introduction of Provecta® Pro Flea & Tick Collar by Neogen® Corporation represents a significant addition to the pet parasiticide market. The dual active ingredients, Deltamethrin and (S)-Methoprene, are well-established in controlling ectoparasites. Deltamethrin is a synthetic pyrethroid, effective against ticks and fleas by attacking their nervous systems, while (S)-Methoprene acts as an insect growth regulator (IGR), disrupting the life cycle of fleas. The combination of these two provides a broad spectrum of protection which is vital for preventing diseases transmitted by these parasites, such as Lyme disease or Rocky Mountain spotted fever.
The six-month efficacy period offers convenience and can improve compliance among pet owners, which is a common challenge in veterinary medicine. However, it's important to monitor the effectiveness and potential side effects in real-world settings, as controlled studies may not always capture the variability seen in a diverse pet population.
Neogen's launch of the Provecta Pro Collar could have a positive impact on its market share in the pet health sector, an industry which has been experiencing growth parallel to the rise in pet ownership. The focus on affordability and accessibility may appeal to a broad customer base, potentially increasing sales volume. However, it's critical to evaluate the product's market performance relative to competitors, considering factors such as price point, effectiveness and consumer trust in the brand.
The decision to support the Veterinary Hope Foundation is an astute move that may enhance Neogen's corporate image and foster goodwill among consumers who value corporate social responsibility. This could indirectly contribute to brand loyalty and long-term sales growth. Nevertheless, investors should track the sales data post-launch to assess the actual impact on Neogen's financials.
The consumer behavior aspect of Neogen's strategy with the Provecta Pro Collar launch is noteworthy. By addressing ease of use and safety features, such as the breakaway buckle, Neogen is tapping into consumer desires for convenient and humane pet products. The emphasis on the product's design and the company's commitment to pet health and wellness align with current consumer trends that prioritize the well-being of pets as family members.
Moreover, the collaboration with veterinary professionals and the support for mental health in veterinary medicine may resonate with a segment of consumers who are increasingly aware of and influenced by ethical considerations in their purchasing decisions. This approach could foster a community around the brand, leading to increased customer engagement and loyalty.
Provecta Pro offers convenient and mess-free protection for dogs and puppies 12 weeks and older. Containing two active ingredients, Deltamethrin and the IGR (S)-Methoprene, Provecta Pro provides long-lasting, full-body protection against fleas, ticks, and mosquitoes* for six months. The innovative collar was designed with the pet's well-being and comfort in mind, with a flexible fit and a breakaway buckle as an added layer of protection.
"Neogen is committed to providing a diversified portfolio of innovative, accessible products and services that the entire community of pet owners, veterinary professionals, and businesses can rely on," says Brittny Arbour, Senior Product Marketing Manager at Neogen. "Our team is excited to launch the Provecta Pro Collar, as it fills an important niche in the parasiticide space. Pet owners want an affordable product they can rely on to kill fleas and ticks, and Provecta Pro provides this protection continuously for six months."
"At Neogen, we always look to promote the quality and longevity of companionship through pet health and wellness," says Renee Hall, Neogen's Head of Pet Health and Wellness. "The increase in multi-pet households continues to put pressure on the veterinary industry and, because of this, Neogen has taken the initiative to provide innovative, economical solutions for every demographic without sacrificing quality."
Neogen continues to support the Veterinary Hope Foundation, with a portion of the proceeds of sales for the Provecta Pro Collar going toward raising awareness for mental health in veterinary medicine. The Provecta Pro Flea & Tick Collar for Dogs** will be available on January 14, 2024, after launching at the VMX Conference in
For more information or to order, visit neogen.com or talk to your Neogen representative.
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**It is a violation of Federal law to use this product in a manner inconsistent with its labeling.
About Neogen
Neogen Corporation is committed to fueling a brighter future for global food security through the advancement of human and animal well-being. Harnessing the power of science and technology, Neogen has developed comprehensive solutions spanning the Food Safety, Livestock, and Pet Health & Wellness markets. A world leader in these fields, Neogen has a presence in over 140 countries with a dedicated network of scientists and technical experts focused on delivering optimized products and technology for its customers.
Contact
Brittny Arbour | Senior Product Marketing Manager
BArbour@neogen.com
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SOURCE Neogen Corporation
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