University of Arizona Basketball Star Cate Reese Signs NIL Endorsement Deal with Newegg
Newegg (NASDAQ: NEGG) has announced its first NCAA athlete endorsement with Cate Reese, a standout player from the University of Arizona, for a promotional campaign during the 2022 women’s NCAA basketball tournament. This partnership highlights Reese's dual role as an athlete and student, emphasizing the importance of technology in her life. The campaign launches in conjunction with Newegg’s Madness Sale, offering basketball-themed deals throughout March. Reese's leadership on and off the court is expected to enhance Newegg's brand visibility.
- First NCAA athlete endorsement with Cate Reese, increasing brand presence.
- Aligned promotional campaign with the women's NCAA basketball tournament.
- Reese's strong reputation as a leading player enhances Newegg's brand visibility.
- None.
One of the nation’s top women’s college basketball players, Reese leads her team on the court and uses tech when she’s not playing
This year’s tournament is the first since the name, image and likeness (NIL) rule took effect last year. This is also Reese’s first national NIL endorsement deal.
A senior who announced plans to return to the university and team next season, Reese is considered one of the top women’s college basketball players in the country and was leading her then-top 10 ranked team this season in both scoring and rebounding prior to being sidelined with a shoulder injury on
A 6-foot, 2-inch forward from
Known for her physical play, Reese has a reputation for being tough, tenacious, and resilient. Before arriving in
Off the court, Reese uses a laptop for classwork, to connect with friends and family through video conferencing and to watch basketball highlights while both at home and on the road. She uses a phone, like most college students, and wears a smartwatch to track health statistics.
With a class schedule, basketball commitments and setting aside time for socializing, Reese wouldn’t seem to have time for video games, but she plays several PlayStation®5 games, including Fortnite, with friends both online and in the same room.
“Given my limited free time during the season, I rely heavily on technology to stay focused and productive,” Reese said. “Whether it’s schoolwork on my laptop, tracking steps on my smartwatch or trying to win a video game, I’m often ‘plugged in’ when I’m not focused on basketball. Given how integral technology is to my everyday life, it made sense to partner with Newegg.”
“People are more reliant on tech than ever so even a busy student-athlete uses tech to balance and enhance her busy life.” said
Reese is featured on a Newegg.com sales site banner, promotional videos and the company’s social media as part of the endorsement.
College athletes’ NIL brand endorsements during their season often include only their social media content. However, Reese was filmed by the Newegg media team during a full-day Los Angeles shoot.
Newegg’s Madness Sale offers extensive basketball-themed promotions and discounts on a variety of product categories throughout March.
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