Newegg Thrives with Live Video Shopping
Newegg (NASDAQ: NEGG) has announced significant developments regarding its live video commerce platform, Newegg Live, launched in September 2021. This interactive platform allows customers to chat with hosts and shop exclusive deals during live broadcasts on the Newegg mobile app and TikTok. The show includes product demonstrations, customer interaction, and has expanded product categories for Newegg. Newegg Live is a finalist for the CommerceNexty Awards for its innovative platform usage.
- Engagement through Newegg Live enhances customer interaction and drives sales.
- Exclusive deals available during live streams can boost sales volumes.
- The show expands product categories and allows new sellers to gain exposure.
- Recognition as a finalist in CommerceNexty Awards highlights marketing effectiveness.
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Customers chat with hosts and shop exclusive deals during each Newegg Live episode, available on both the company’s mobile app and
Host
Airing several episodes per week, Newegg Live demonstrates products at exclusive sale prices typically available only for the duration of the livestream. Show hosts also produce and write their own scripts. Programming emphasizes interaction between the brand and its customers, who type questions or comments in the chat for the hosts to offer a response.
Viewers can ask questions about the products to make more informed buying choices. The tech solution enables viewers to make purchases directly in the
Newegg Live engages with current and new customers in a way that is more entertaining than typical e-commerce shopping. Hosts offer a three-dimensional perspective of products, in-depth descriptions and the ability to show features of products like their capabilities, sounds and video. Show hosts also produce and write their own scripts. Answering questions through host conversations or demonstrating product features are crucial to keep audiences engaged.
The show has also been integral in expanding the product categories associated with the Newegg brand. While the company features some of its top-tier brands and products like gaming PCs, computer components, monitors and other products in core categories, the livestream has also created opportunities for new sellers to feature products on episodes.
“Our customers are tech-savvy and already watching videos on their phones. Newegg Live is a fun way for audiences to see and learn more about our products while also asking questions and interacting with our host,” said
Newegg Live is a finalist in the CommerceNexty Awards, peer-reviewed awards for marketing and e-commerce achievements among retail and DTC brands, in the category of Best Use of a New Platform. Award winners will be announced on
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This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including "will," "may," "expects," "projects," "anticipates," "plans," "believes," "estimate," "should," and certain of the other foregoing statements may be deemed forward-looking statements. Although
Note for Media: For photos of Newegg Live, please access this link: https://newegg.io/Newegg_Live
View source version on businesswire.com: https://www.businesswire.com/news/home/20220512005338/en/
Media:
eric.j.wein@newegg.com
626-271-1420, ext. 22619
Investor Relations:
lcati@equityny.com
212-836-9611
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