Newegg Returns to COMPUTEX 2026 with Largest Gamer Zone Yet, Live PC Builder Mod Simulator Showdown, and Debut of Newegg Simulator Builder
Key Terms
sim racing technical
configurator technical
conversational AI technical

Visit Newegg at COMPUTEX in Hall 1, 4F, Booth #L0429A
Newegg's booth, located at Hall 1, 4F, Booth #L0429A is structured around two zones: a component showcase highlighting new launches from key Newegg marketplace partners, and an immersive sim racing experience built around Newegg's Advanced Battlestations (ABS) prebuilt PCs, MSI gaming monitors, and rigs from premier sim hardware brands Thermaltake and MOZA. The setup will introduce attendees to Newegg Simulator Builder, a new Newegg.com configurator that lets sim racing enthusiasts spec and purchase complete rigs.
International PC Builder Championship — Friday, June 5
Open to all Computex attendees, the third annual Newegg PC Builder event returns Friday, June 5 from 10:00 a.m. to 1:30 p.m. National Standard Time at the Taipei World Trade Center (TWTC), 2F. This year's competition expands into a true global championship, with builders representing four countries: Linda and Bear HSIUNG from
A new SIM MOD Show segment will feature a head-to-head showcase between
The event will be livestreamed on Twitch from 7:00 to 10:00 p.m. PT on June 4 (
Cross-Industry Collaboration at the Robot Café
On June 2 at 3:00 p.m., Newegg will host a media meeting at the Robot Café on the first floor of TWTC, a collaboration with Sensory AI and Intel. Attending VIPs will experience a fully unmanned, autonomous coffee operation powered by The Robot Barista – Ella XR, which pairs conversational AI ordering with commercial-grade espresso engines to deliver high-quality drinks on demand - no barista staff required. The same Ella XR system is available now through Carota Marketplace on Newegg.com, offering a tangible example of the in-store-to-online path Newegg is building with Carota and Sensory AI: customers experience an AI-powered product in the real world, then purchase it directly through Newegg's platform.
CEO Anthony Chow will be joined by TAITRA Chairman James Huang, Intel General Manager Tasha Chuang, and Carota Founder and CEO Paul Wu to discuss this model and the next wave of AI-integrated consumer experiences.
“Computex has long been one of the most important stages for our industry, and 2026 feels especially significant for Newegg,” said Anthony Chow, Newegg CEO. “On our 25th anniversary, the most exciting growth is at the intersection of gaming hardware and the global community that builds with it. That's why we're expanding PC Builder into a true international championship with creators from four countries, and introducing Newegg Simulator Builder to give our customers a new way to put their own rigs together. We're proud to share that stage with partners like Intel, MSI, Thermaltake, and MOZA.”
About Newegg
Newegg (Newegg Commerce, Inc., NASDAQ: NEGG), founded in 2001 and based in Diamond Bar, Calif., near Los Angeles, is a leading global online retailer for PC hardware, consumer electronics, gaming peripherals, home appliances, and lifestyle technology. Newegg also serves businesses’ e-commerce needs with marketing, supply chain, and technical solutions in a single platform. For more information, please visit Newegg.com.
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Johnson Nei
Newegg Inc.
public_relations@newegg.com
Source: Newegg Commerce Inc.