Jaylen Clark of the UCLA Men’s Basketball Team Scores with Newegg, MSI and Seagate Technology

Rhea-AI Summary

Newegg Commerce (NASDAQ: NEGG) has partnered with MSI Computer Corp. and Seagate Technology (NASDAQ: STX) to launch a college basketball-themed marketing campaign featuring Jaylen Clark, a standout player from UCLA. Known for his defensive prowess, Clark, who was named Pac-12 Defensive Player of the Year, will promote products like the MSI Katana 15 Gaming Laptop and Seagate’s Expansion external hard drive. The partnership aims to capitalize on Clark's popularity and his dual role as a student-athlete and content creator. The campaign emphasizes technology's role in both gaming and academics.

Positive

• Partnership with prominent brands MSI and Seagate enhances marketing reach.
• Jaylen Clark's recognition as Pac-12 Defensive Player of the Year boosts campaign credibility.
• Increased visibility for Newegg through association with a popular college athlete.

Negative

• None.

Top defensive player featured in college basketball-themed marketing campaign

CITY OF INDUSTRY, Calif.--(BUSINESS WIRE)-- Newegg Commerce, Inc. (NASDAQ: NEGG) in cooperation with MSI Computer Corp. and Seagate Technology (NASDAQ: STX) today announced the launch of a basketball-themed marketing campaign featuring Jaylen Clark, a top college basketball player for the UCLA men’s basketball team.

Jaylen Clark of the UCLA men's basketball team and the Pac-12 Defensive Player of the Year poses with (from left) a Seagate Expansion external hard drive and an MSI Katana 15 Gaming Laptop as part of an NIL endorsement with Newegg, MSI and Seagate. The photo was taken on Feb. 21. (credit: Newegg)

The three companies are launching an endorsement marketing campaign as an NIL partnership with Clark.

A 6-foot, 5-inch junior guard from Riverside, Calif., Clark has averaged 13.0 points, 6.0 rebounds, 1.9 assists, 2.6 steals and 0.3 blocks per game during the 2022-23 season.

He has gained a national reputation for being a pesky defensive player, creating steals, blocks and tipped passes while rattling opponents.

Clark was named Pac-12 Defensive Player of the Year, UCLA’s first honoree for that award since 2008, and was a second-team All-Pac-12 selection. Also, he is among 10 national semifinalists for the Naismith Men’s Defensive Player of the Year.

Clark will be seen in the companies’ social media content using an MSI Katana 15 Gaming Laptop and backing up his data with a Seagate^® Expansion external hard drive. He appears in a Newegg jersey on a basketball court and carries Newegg boxes.

Away from basketball, Clark is a hard-working student who uses a laptop and hard drive for schoolwork. Like other students, during his limited free time, he plays video games.

Unlike most college basketball players, Clark has his own YouTube channel where he posts behind-the-scenes videos about himself and his life as a student-athlete. As his playing time increased, his video posting frequency decreased.

“If I’m not playing basketball or sleeping, I’m probably using some form of tech in the classroom, between classes and in my limited downtime. Taking notes in class and then studying them is easier with a laptop. Of course, I have to back up everything with a hard drive,” Clark said. “As a communications major, I’ve documented a lot of the behind-the-scenes moments through my YouTube channel so people can get an idea of what a student-athlete’s life is like. I shoot the footage and then edit on a laptop. I can’t imagine a day without using tech now and in the future.”

About Newegg

Newegg Commerce, Inc. (NASDAQ: NEGG), founded in 2001 and based in the City of Industry, Calif., near Los Angeles, is a leading global online retailer for PC hardware, consumer electronics, gaming peripherals, home appliances, automotive and lifestyle technology. Newegg also serves businesses’ e-commerce needs with marketing, supply chain, and technical solutions in a single platform. For more information, please visit Newegg.com.

Follow Newegg on Twitter, TikTok, Instagram, Facebook, YouTube, Twitch and Discord.

About MSI

As a world leading gaming brand, MSI is the most trusted name in gaming and eSports. We stand by our principles of breakthroughs in design, the pursuit of excellence, and technological innovation. Integrating gamers' most coveted extreme performance, realistic visuals, authentic sound, precise control and smooth streaming functions into its gaming rigs, MSI frees gamers from tedious trial and error and pushes gaming performance beyond limits. The determination to surpass past achievements has made MSI a 'True Gaming' brand with gaming spirit throughout the industry! For more product information, please go to us.msi.com.

Note: For photos of Jaylen Clark with Newegg, MSI and Seagate, please access this folder: https://newegg.io/jaylen_photos

View source version on businesswire.com: https://www.businesswire.com/news/home/20230313005182/en/

Eric Wein

Newegg Commerce Inc.

eric.j.wein@newegg.com

Source: Newegg Commerce, Inc.

FAQ

What is the new marketing campaign by Newegg, MSI, and Seagate about?

The new marketing campaign features UCLA basketball player Jaylen Clark and promotes gaming and educational technology.

Who is Jaylen Clark and what accolades has he received?

Jaylen Clark is a UCLA basketball player named Pac-12 Defensive Player of the Year and a national semifinalist for Naismith Men’s Defensive Player of the Year.

What products are being promoted in the Newegg marketing campaign?

The campaign highlights the MSI Katana 15 Gaming Laptop and Seagate Expansion external hard drive.

How does the partnership benefit Newegg and its shareholders?

The partnership enhances Newegg's brand visibility and credibility by associating with a successful athlete.

When was the marketing campaign featuring Jaylen Clark launched?

The campaign was launched recently, coinciding with the 2022-23 college basketball season.