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National CineMedia, Inc. (NASDAQ: NCMI) is a leading cinema advertising network in the United States, profoundly influencing the moviegoing experience. As America's #1 weekend network, NCM reaches more than 700 million moviegoers annually through its extensive network. This network includes over 40 top national and regional theater circuits such as AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), and Regal Entertainment Group (NYSE: RGC), presenting NCM's FirstLook pre-show on approximately 20,050 screens across 1,600 theaters in 187 designated market areas, covering 49 of the top 50 markets.
National CineMedia's core revenue stream comes from selling advertising to national, regional, and local businesses. The company leverages The Noovie Show, a cinema advertising and entertainment program that captivates audiences before the main feature. Additionally, NCM's Lobby Entertainment Network (LEN) features strategically-placed screens in theater lobbies, offering further avenues for advertisers to engage with an eager and attentive audience.
Beyond the big screen, NCM extends its reach into online and mobile marketing through NCM Digital. This platform allows advertisers to leverage in-theater campaigns into broader digital marketing programs, effectively targeting entertainment audiences across multiple platforms.
NCMI owns a 45.2% interest in, and serves as the managing member of, National CineMedia, LLC. This partnership underlines a robust business model that combines traditional and digital advertising strategies, ensuring comprehensive coverage and unmatched audience engagement.
For more detailed information about National CineMedia, Inc., its latest ventures, partnerships, and financial updates, visit their official website at www.ncm.com.
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