National CineMedia Appoints Catherine Sullivan as President of Sales, Marketing, and Partnerships

Rhea-AI Summary

National CineMedia (NASDAQ: NCMI), the largest cinema advertising platform in the US, has appointed Catherine Sullivan as President of Sales, Marketing, and Partnerships, effective May 16, 2024.

With over 30 years of experience in the media and advertising industry, Sullivan will lead the company's go-to-market strategy, reporting directly to CEO Tom Lesinski.

Her previous roles include CEO at PHD Media US and Chief Investment Officer at Omnicom Media Group. Current President Scott Felenstein will depart at the end of the quarter, aiding in the transition.

Positive

• Appointment of a seasoned executive with over 30 years of experience could lead to strategic growth.
• Catherine Sullivan's track record includes roles at PHD Media US, Omnicom Media Group, ABC Television, and NBCUniversal.
• Sullivan has a history of driving revenue growth in digital multiplatform sales.
• The focus on expanding partnerships and innovative strategies may strengthen NCM's market position.
• Current President Scott Felenstein will assist in a smooth transition, providing continuity.

Negative

• Change in leadership could create temporary instability.
• Departure of Scott Felenstein, a leader through COVID-19 and financial restructuring, might affect internal morale.
• Potential costs and inefficiencies associated with transitioning leadership roles.

Veteran executive joins NCM to lead development and execution of go-to-market strategy to propel next stage of growth across NCM's premium video advertising platform

NEW YORK--(BUSINESS WIRE)-- National CineMedia (NASDAQ: NCMI) (“the Company” or “NCM”), the largest cinema advertising platform in the US, today announced the appointment of seasoned media executive and strategist, Catherine Sullivan, as President of Sales, Marketing, and Partnerships, effective May 16, 2024. In this role, Sullivan will oversee the Company’s sales and marketing strategy and lead initiatives to continue the momentum of brands returning to the theater to reach sought-after audiences. Sullivan will join the executive leadership team, reporting directly to Chief Executive Officer Tom Lesinski.

"Catherine brings a highly accomplished track record as a visionary advertising executive and innovative, results-driven leader,” said Lesinski. “With her proven history of leading high-performing teams and driving growth, I am confident that Catherine will be an instrumental part of advancing NCM’s continued transformation into a modern, full-funnel media solution, accelerating our dynamic trajectory, and strengthening our position as the market leader.”

Sullivan brings over three decades of experience at the highest levels in the media and advertising industry, driving revenue growth in digital multiplatform sales. She has served as CEO at PHD Media US and Chief Investment Officer at Omnicom Media Group (OMG), held a range of executive positions at both ABC Television and NBCUniversal Media, LLC, and most recently was a senior advisor to BranchLab, Equativ, Smartly.io, and Telly.

"I am thrilled to be joining the National CineMedia team at such a pivotal moment in the Company’s journey,” said Sullivan. “The advertising industry has reached a critical juncture, and I’m excited to advance the Company’s partnerships with new and existing clients as we continue to expand our offerings. I’m grateful for the opportunity to join this accomplished team and look forward to continuing to innovate as we help our valued clients reach sought-after audiences at scale.”

Scott Felenstein, current President of Sales, Marketing, and Partnerships, will be departing NCM when his contract expires at the end of this quarter and will assist with a smooth transition and ensure continuity for our team and clients.

"Scott has been an instrumental leader within the Company and dedicated partner to our executive team, as he led our sales organization through both the COVID-19 pandemic and our financial restructuring. I thank Scott for his partnership and devotion to NCM throughout his tenure with the Company and wish him all the success in his next chapter,” said Lesinski.

About NCM
National CineMedia (NCM) is the largest cinema advertising platform in the US. With unparalleled reach and scale, NCM connects brands to sought-after young, diverse audiences through the power of movies and pop culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers' ability to measure and drive results. NCM’s Noovie® Show is presented exclusively in 42 leading national and regional theater circuits including the only three national chains, AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC). NCM’s cinema advertising platform consists of more than 18,400 screens in over 1,450 theaters in 190 Designated Market Areas® (all of the Top 50). National CineMedia, Inc. (NASDAQ:NCMI) owns and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240515788914/en/

Pam Workman

VP, PR & Corporate Communications.

pam.workman@ncm.com

Source: National CineMedia

FAQ

What is the new role of Catherine Sullivan at National CineMedia?

Catherine Sullivan has been appointed as President of Sales, Marketing, and Partnerships at National CineMedia, effective May 16, 2024.

What experience does Catherine Sullivan bring to National CineMedia (NCMI)?

Catherine Sullivan brings over 30 years of experience in media and advertising, including roles at PHD Media US, Omnicom Media Group, ABC Television, and NBCUniversal.

When will Catherine Sullivan start her role at National CineMedia?

Catherine Sullivan will begin her role as President of Sales, Marketing, and Partnerships on May 16, 2024.

Who is the current President of Sales, Marketing, and Partnerships at National CineMedia (NCMI)?

Scott Felenstein is the current President of Sales, Marketing, and Partnerships and will depart at the end of the quarter.

What will be Catherine Sullivan's responsibilities at National CineMedia?

Catherine Sullivan will oversee sales and marketing strategy and lead initiatives to attract brands to the theater for reaching key audiences.