National CineMedia Announces Bullseye to Further Enhance its Data-Driven Solutions with AI-Powered Hyper-Local Targeting Capabilities
National CineMedia (NASDAQ: NCMI), the largest cinema advertising platform in the US, has launched Bullseye, a new AI-powered targeting solution within its NCMx™ suite. This innovative product enables hyper-localized advertising through AI-generated creative content, allowing advertisers to optimize campaigns across NCM's network.
Through an exclusive partnership with AdGreetz, Bullseye integrates key signals including market area, geo-targeting, local offers, and audience insights. The technology offers three main features: unmatched creative variety with multiple customizable content per theater, hyper-localized advertising with location-specific promotions, and real-time optimization based on audience segments.
Bullseye joins NCM's existing data-driven solutions, Boomerang and Boost, enhancing the company's ability to deliver targeted advertising, understand behavioral data, activate theater audiences, and enable post-movie retargeting.
National CineMedia (NASDAQ: NCMI), la più grande piattaforma di pubblicità cinematografica negli Stati Uniti, ha lanciato Bullseye, una nuova soluzione di targeting alimentata dall'IA all'interno della suite NCMx™. Questo prodotto innovativo consente pubblicità iper-localizzate attraverso contenuti creativi generati dall'IA, permettendo agli inserzionisti di ottimizzare le campagne attraverso la rete di NCM.
Grazie a una partnership esclusiva con AdGreetz, Bullseye integra segnali chiave come area di mercato, geo-targeting, offerte locali e approfondimenti sul pubblico. La tecnologia offre tre funzionalità principali: una varietà creativa senza pari con contenuti personalizzabili per ogni cinema, pubblicità iper-localizzate con promozioni specifiche per la posizione e ottimizzazione in tempo reale basata su segmenti di pubblico.
Bullseye si unisce alle soluzioni basate sui dati esistenti di NCM, Boomerang e Boost, migliorando la capacità dell'azienda di fornire pubblicità mirata, comprendere i dati comportamentali, attivare il pubblico del cinema e abilitare il retargeting post-film.
National CineMedia (NASDAQ: NCMI), la plataforma de publicidad cinematográfica más grande de EE. UU., ha lanzado Bullseye, una nueva solución de segmentación impulsada por IA dentro de su suite NCMx™. Este producto innovador permite publicidad hiperlocalizada a través de contenido creativo generado por IA, permitiendo a los anunciantes optimizar campañas a través de la red de NCM.
A través de una asociación exclusiva con AdGreetz, Bullseye integra señales clave como área de mercado, geo-segmentación, ofertas locales y conocimientos sobre la audiencia. La tecnología ofrece tres características principales: una variedad creativa inigualable con múltiples contenidos personalizables por cine, publicidad hiperlocalizada con promociones específicas de ubicación y optimización en tiempo real basada en segmentos de audiencia.
Bullseye se une a las soluciones basadas en datos existentes de NCM, Boomerang y Boost, mejorando la capacidad de la empresa para ofrecer publicidad dirigida, comprender los datos de comportamiento, activar audiencias en cines y habilitar el retargeting posterior a la película.
내셔널 시네미디어 (NASDAQ: NCMI), 미국 최대의 영화 광고 플랫폼,은 NCMx™ 제품군 내에 AI 기반의 새로운 타겟팅 솔루션 불세이를 출시했습니다. 이 혁신적인 제품은 AI 생성 창의적 콘텐츠를 통해 하이퍼 로컬 광고를 가능하게 하여 광고주가 NCM의 네트워크 전반에 걸쳐 캠페인을 최적화할 수 있도록 합니다.
AdGreetz와의 독점 파트너십을 통해 불세이는 시장 지역, 지리적 타겟팅, 지역 제안 및 청중 통찰력과 같은 주요 신호를 통합합니다. 이 기술은 세 가지 주요 기능을 제공합니다: 극장별로 여러 맞춤형 콘텐츠를 제공하는 비할 데 없는 창의성, 위치별 프로모션을 포함한 하이퍼 로컬 광고, 그리고 청중 세그먼트를 기반으로 한 실시간 최적화입니다.
불세이는 NCM의 기존 데이터 기반 솔루션인 부메랑과 부스트에 합류하여, 타겟 광고 제공, 행동 데이터 이해, 극장 관객 활성화 및 영화 후 리타게팅을 가능하게 하는 회사의 능력을 향상시킵니다.
National CineMedia (NASDAQ: NCMI), la plus grande plateforme de publicité cinématographique aux États-Unis, a lancé Bullseye, une nouvelle solution de ciblage alimentée par l'IA dans sa suite NCMx™. Ce produit innovant permet une publicité hyper-localisée grâce à des contenus créatifs générés par l'IA, permettant aux annonceurs d'optimiser leurs campagnes à travers le réseau de NCM.
Grâce à un partenariat exclusif avec AdGreetz, Bullseye intègre des signaux clés tels que la zone de marché, le géo-ciblage, les offres locales et les insights sur l'audience. La technologie offre trois fonctionnalités principales : une variété créative inégalée avec plusieurs contenus personnalisables par cinéma, une publicité hyper-localisée avec des promotions spécifiques à la localisation, et une optimisation en temps réel basée sur des segments d'audience.
Bullseye rejoint les solutions basées sur les données existantes de NCM, Boomerang et Boost, renforçant la capacité de l'entreprise à fournir une publicité ciblée, à comprendre les données comportementales, à activer les audiences de cinéma et à permettre le reciblage après le film.
National CineMedia (NASDAQ: NCMI), die größte Kino-Werbeplattform in den USA, hat Bullseye eingeführt, eine neue KI-gestützte Zielgruppenansprache innerhalb seiner NCMx™-Suite. Dieses innovative Produkt ermöglicht hyperlokalisierte Werbung durch KI-generierte kreative Inhalte, wodurch Werbetreibende ihre Kampagnen im Netzwerk von NCM optimieren können.
Durch eine exklusive Partnerschaft mit AdGreetz integriert Bullseye wichtige Signale wie Marktgebiet, Geo-Targeting, lokale Angebote und Publikumsanalysen. Die Technologie bietet drei Hauptmerkmale: unvergleichliche kreative Vielfalt mit mehreren anpassbaren Inhalten pro Kino, hyperlokalisierte Werbung mit standortspezifischen Aktionen und Echtzeit-Optimierung basierend auf Publikumsegmenten.
Bullseye ergänzt die bestehenden datengetriebenen Lösungen von NCM, Boomerang und Boost, und verbessert die Fähigkeit des Unternehmens, zielgerichtete Werbung zu liefern, Verhaltensdaten zu verstehen, Kinopublikum zu aktivieren und Retargeting nach dem Film zu ermöglichen.
- Introduction of AI-powered targeting technology enhances advertising capabilities
- Exclusive partnership with AdGreetz for cinema advertising
- Expansion of data-driven solution suite with real-time optimization features
- None.
Insights
National CineMedia's introduction of Bullseye represents a strategic enhancement to their advertising technology capabilities, positioning them as a more sophisticated player in the premium video space. By integrating AI-powered hyper-local targeting into their cinema advertising platform, NCMI is addressing a critical gap between traditional cinema advertising and the data-driven precision marketers expect from digital channels.
This product launch completes NCMI's data-driven solution suite alongside Boomerang (retargeting) and Boost (cross-platform reach), creating a comprehensive offering that mirrors capabilities previously only available in digital environments. The exclusive partnership with AdGreetz provides NCMI with differentiated technology specifically optimized for cinema applications.
From an advertising effectiveness perspective, the ability to deliver multiple creative variations customized by theater location significantly increases the value proposition for advertisers. Local businesses can now target specific theaters with relevant promotions, while national brands can customize messaging based on regional preferences or nearby store locations—functionality that transforms cinema advertising from a broad awareness channel into a more performance-oriented medium.
The timing aligns with broader industry shifts toward more accountable, data-driven media investments. By enabling real-time optimization based on audience segments, NCMI is creating new opportunities to capture advertising budgets that might otherwise flow exclusively to digital platforms. This innovation helps future-proof their core business against the competitive pressures facing traditional media channels.
The introduction of Bullseye represents a meaningful evolution in NCMI's product strategy, effectively bringing digital marketing capabilities to the cinema environment. This positions NCMI to capture higher-value advertising budgets by offering the targeting precision that brands have come to expect from their media investments.
The exclusive partnership with AdGreetz gives NCMI a technological advantage that differentiates their offering in the premium video landscape. By enabling advertisers to deploy multiple creative renderings tailored to specific theaters and audience segments, NCMI is solving a fundamental limitation of traditional cinema advertising—the lack of personalization and localization.
From a competitive standpoint, this innovation helps NCMI defend against encroachment from digital video platforms by adopting similar capabilities while leveraging their unique advantage of the distraction-free cinema environment. The expanded NCMx suite transforms what was once a purely brand-building channel into a performance marketing tool with enhanced measurement capabilities.
For advertisers, particularly those with physical locations near theaters, this technology creates compelling new use cases for cinema advertising. The ability to include location-specific promotions, store directions, or regionalized messaging significantly increases the actionability of cinema advertisements. This could open NCMI's platform to new categories of advertisers who previously considered cinema too broad or unmeasurable for their needs, potentially expanding their customer base beyond traditional film advertisers.
New partnership with AdGreetz expands innovative performance marketing product set alongside Boomerang and Boost
In an exclusive partnership with AdGreetz for cinema, NCM will enable advertisers to deploy multiple creative renderings, adapting and localizing content based on audience segments across a single cinema campaign. With Bullseye’s AI-powered technology, NCM is making cinema advertising more valuable for brands, allowing them to connect with audiences in a more meaningful and measurable way through:
- Unmatched Creative Variety: delivering multiple unique creatives that can be customized by theater.
- Hyper-Localized Advertising: serving data-driven ads with promotions tailored to each location.
- Real-Time Optimization: adapt messaging dynamically based on audience segments and behaviors.
“NCM has always been at the forefront of cinema advertising innovation, ensuring advertisers can seamlessly connect with the audiences they need," says Manu Singh, Chief Data & Innovation Officer. "With Boost expanding cross-platform reach and Boomerang driving retargeting, Bullseye takes our commitment even further—leveraging AI and data to deliver hyper-localized, real-time creative at scale. This is a game-changer for brands looking to maximize impact and precision in cinema advertising.”
Bullseye joins the NCMx™ premier suite of data-driven solutions, Boomerang and Boost, further solidifying NCM’s leadership as a performance-driven, premium video platform. With NCMx, advertisers have the ability to create localized, custom advertisements for viewers, understand real-time behavioral data points, activate audiences in theaters, and retarget long after the movie has ended.
About National CineMedia, Inc.
National CineMedia, Inc. (NCM, NASDAQ:NCMI) is the managing member and owner of approximately
About AdGreetz
AdGreetz is reimagining the
View source version on businesswire.com: https://www.businesswire.com/news/home/20250314242590/en/
Media Contact
Doug Serton
Doug.serton@ncm.com
Source: National CineMedia, Inc.
FAQ
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