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National CineMedia, Inc. (NASDAQ: NCMI) is a leading cinema advertising network in the United States, profoundly influencing the moviegoing experience. As America's #1 weekend network, NCM reaches more than 700 million moviegoers annually through its extensive network. This network includes over 40 top national and regional theater circuits such as AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), and Regal Entertainment Group (NYSE: RGC), presenting NCM's FirstLook pre-show on approximately 20,050 screens across 1,600 theaters in 187 designated market areas, covering 49 of the top 50 markets.
National CineMedia's core revenue stream comes from selling advertising to national, regional, and local businesses. The company leverages The Noovie Show, a cinema advertising and entertainment program that captivates audiences before the main feature. Additionally, NCM's Lobby Entertainment Network (LEN) features strategically-placed screens in theater lobbies, offering further avenues for advertisers to engage with an eager and attentive audience.
Beyond the big screen, NCM extends its reach into online and mobile marketing through NCM Digital. This platform allows advertisers to leverage in-theater campaigns into broader digital marketing programs, effectively targeting entertainment audiences across multiple platforms.
NCMI owns a 45.2% interest in, and serves as the managing member of, National CineMedia, LLC. This partnership underlines a robust business model that combines traditional and digital advertising strategies, ensuring comprehensive coverage and unmatched audience engagement.
For more detailed information about National CineMedia, Inc., its latest ventures, partnerships, and financial updates, visit their official website at www.ncm.com.
National CineMedia (NCM) will represent the U.S. at the Cannes Lions International Festival of Creativity for the first time in four years. This year's competition saw over 280 entrants, marking a 16% increase in participation. The winners of the U.S. Young Lions competition will showcase their skills globally from June 19 to June 23 in Cannes, France. NCM aims to elevate the competition by involving a diverse panel of judges from prestigious brands such as Meta and Coca-Cola. This year’s campaign, Represent!, focuses on inclusivity in creative careers, partnering with The Creative Ladder, founded by Ryan Reynolds. NCM will feature the winners in a promotional video airing in U.S. theaters this spring, further amplifying their visibility.
National CineMedia, Inc. (NCMI) announces a restructuring support agreement to convert all secured debt into equity as part of a Chapter 11 bankruptcy filing. This move aims to strengthen the company’s balance sheet and position it for long-term growth without disrupting operations. NCMI anticipates a 44.4% increase in Q4 2022 revenue, reaching $91.7 million, alongside a 251.3% rise in operating income and a nearly 130% boost in Adjusted OIBDA to $42.1 million. With 83 million moviegoers in 2023, the company is well-placed to serve advertisers targeting young audiences. The restructuring will allow for the continuation of key contracts and ensure complete payment of general unsecured claims during the process.
National CineMedia (NCM) released a study confirming cinema as the leading platform for consumer attention to advertising, outperforming TV, CTV, social, and digital ads. Conducted by Lumen and dentsu, the study revealed cinema attention scores were 4-7 times higher than other channels, with 97% viewer engagement compared to 38% for TV. The findings indicate longer ad viewing duration and a direct correlation between attention metrics and brand recall. Major brands like Wendy’s and adidas participated, suggesting significant implications for advertising strategies. NCM aims to leverage these insights for enhanced media effectiveness.
The U.S. Representative for Cannes Lions and cinema advertising leader, National CineMedia (NCM), has announced the launch of the 2023 Young Lions Competition, with registration open from January 9 to February 3. NCM's inaugural campaign, Represent!, aims to empower diverse young creatives under 30. The initiative includes in-cinema media support highlighting Young Lions competitors, airing a promotional spot in theaters nationwide. This campaign underscores NCM's commitment to diversity and engagement in the creative industry.
National CineMedia (NCMI) and Affinity Solutions released an Economic Impact Study showing a predictive relationship between moviegoing and increased consumer spending. Analyzing over eight million moviegoers, the study found that attendees spend twice as much as non-moviegoers within eight hours of viewing. The report highlights spending patterns across different demographics during movie attendance, indicating that brands can effectively target these consumers for better sales. Key findings include increased spending on retail and dining, with significant brand sales lifts noted for attendees of blockbuster films.
National CineMedia reported robust Q3 2022 results, with total revenue rising 71.9% to $54.5 million, driven by a strong advertising resurgence. The operating loss improved significantly to $4.2 million, while adjusted OIBDA turned positive at $7.0 million, contrasting with a loss of $8.2 million in Q3 2021. For Q4 2022, revenue is projected between $85.0 million and $95.0 million, while full-year revenue is expected to reach $242.5 million to $252.5 million, up substantially from 2021.
National CineMedia, Inc. (NASDAQ: NCMI) will release its fiscal third quarter 2022 earnings results on November 7, 2022, after market close. A conference call to discuss these results is set for 5:00 p.m. Eastern Time the same day. Participants can access the call by dialing (888) 394-8218, with an international option available. The live audio webcast will be hosted on www.ncm.com under Investor Relations. A replay will be accessible until November 21, 2022.
National CineMedia (NCMI) and Spotlight Cinema Networks have announced a strategic collaboration called the Elevate Cinema Network. This partnership combines nearly 1,500 NCM screens with 1,200 Spotlight screens, expanding advertising access to a total of 2,700 premium screens. The network aims to target an upscale audience, significantly enhancing reach for advertisers in cinema advertising, which boasts high engagement rates. This collaboration is set to benefit exhibitors through increased revenue opportunities, enhancing the cinema advertising landscape.
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