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National CineMedia, Inc. (NASDAQ: NCMI) is a leading cinema advertising network in the United States, profoundly influencing the moviegoing experience. As America's #1 weekend network, NCM reaches more than 700 million moviegoers annually through its extensive network. This network includes over 40 top national and regional theater circuits such as AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), and Regal Entertainment Group (NYSE: RGC), presenting NCM's FirstLook pre-show on approximately 20,050 screens across 1,600 theaters in 187 designated market areas, covering 49 of the top 50 markets.
National CineMedia's core revenue stream comes from selling advertising to national, regional, and local businesses. The company leverages The Noovie Show, a cinema advertising and entertainment program that captivates audiences before the main feature. Additionally, NCM's Lobby Entertainment Network (LEN) features strategically-placed screens in theater lobbies, offering further avenues for advertisers to engage with an eager and attentive audience.
Beyond the big screen, NCM extends its reach into online and mobile marketing through NCM Digital. This platform allows advertisers to leverage in-theater campaigns into broader digital marketing programs, effectively targeting entertainment audiences across multiple platforms.
NCMI owns a 45.2% interest in, and serves as the managing member of, National CineMedia, LLC. This partnership underlines a robust business model that combines traditional and digital advertising strategies, ensuring comprehensive coverage and unmatched audience engagement.
For more detailed information about National CineMedia, Inc., its latest ventures, partnerships, and financial updates, visit their official website at www.ncm.com.
National CineMedia, Inc. (NASDAQ: NCMI) will announce its fiscal fourth quarter and full year 2020 earnings on March 8, 2021, after market close. This will be followed by a conference call at 5:00 p.m. ET, accessible at (877) 407-9716 for U.S. participants or (201) 493-6779 for international callers. The call will also be webcast live at www.ncm.com. A replay will be available until March 22, 2021. NCM, the largest cinema advertising network in the U.S., operates on over 20,600 screens, providing brands extensive reach and audience engagement.
National CineMedia (NCM) announced the winners of the 2020/2021 U.S. Young Lions competitions, showcasing outstanding creative teams from advertising and media agencies. With close to 500 entries, awards were given in categories like Digital, Film, PR, and Media, with the winning teams set to compete at the 67th Cannes Lions International Festival of Creativity from June 21-25, 2021. The participants developed campaigns aimed at raising awareness for CureSearch for Children’s Cancer, focusing on generating an additional $2 million in support over 18 months.
National CineMedia (NCM), the largest U.S. cinema advertising network, has partnered with Unique X to launch an upgraded advertising management software, Advertising Accord. This innovative solution, tailored for the U.S. market, will manage all inventory for NCM’s Noovie pre-show and lobby products across 57 theater circuits, reaching over 20,600 screens in over 1,600 theaters. The system enhances delivery optimization, inventory management, and monetization, allowing brands to buy cinema slots similar to other premium video mediums. NCM's CEO emphasizes that this will improve operational efficiencies and strengthen competition with major digital ad platforms.
National CineMedia (NCM) has partnered with Ziosk to enhance guest engagement through a new Digital Out-of-Home (DOOH) initiative. This collaboration will integrate NCM’s Noovie entertainment and trivia content with Ziosk's restaurant media network, featuring over 150,000 screens across prominent U.S. dining establishments. The initiative aims to elevate dining experiences by providing tailored content to consumers during their meal, leveraging Ziosk's technology for contactless interactions. Executives from both companies emphasize the synergy of dining and cinema in this innovative advertising approach.
National CineMedia (NCM) has entered a long-term advertising agreement with Harkins Theatres, enhancing its cinema advertising network. This partnership will feature NCM's Noovie pre-show entertainment across Harkins' 500+ screens in the Southwest. Harkins, the largest independently owned theater company in the U.S., operates in key markets like Arizona and California, boosting NCM’s coverage. Both companies express optimism about the cinema industry's recovery and growth opportunities post-COVID-19 as audiences return to theaters.
National CineMedia (NCM) has partnered with Captivate to enhance local advertising strategies by connecting businesses with audiences in their vicinity. NCM’s newly formed Digital Out-of-Home (DOOH) group will utilize Captivate's extensive network of elevator and large displays to deliver targeted advertising to upscale consumers in premier office and residential properties. This collaboration aims to engage movie enthusiasts with NCM's Noovie entertainment content, making it easier for local merchants to influence purchasing behavior among affluent consumers.
National CineMedia (NCM) has partnered with Coinstar® to launch adPlanet™, a digital advertising platform on Coinstar kiosks at grocery stores. This initiative aims to extend NCM's cinema advertising beyond theaters. The adPlanet network will feature HD content on large displays, customizable ads, and real-time performance tracking across approximately 4,000 locations. NCM's Digital Out-of-Home group will handle the media sales, allowing brands to engage with movie fans in various environments. This collaboration is expected to enhance audience reach and engagement.
National CineMedia, Inc. (NASDAQ: NCMI) will participate in the MKM Partners Virtual Conference on December 15-16, 2020. CEO Tom Lesinski and SVP Finance Ted Watson will present on December 15 at 2:30 PM EST and hold one-on-one meetings with investors. NCM operates the largest cinema advertising network in the U.S., reaching audiences through over 20,600 screens in 1,600 theaters. Live webcasts and presentation materials will be available on the company's investor relations website: www.ncm.com.
National CineMedia (NCM) announces the appointment of Steve Sapp as Senior Vice President of Digital Out-of-Home Sales, aiming to enhance advertising strategies through the newly created NCM/DOOH group. This initiative seeks to connect brands with diverse, cord-cutting audiences across various venues beyond traditional theaters. Sapp brings extensive experience from Gas Station TV and Screenvision, positioning NCM to leverage cinema and digital platforms for integrated advertising campaigns. With a reach spanning over 20,600 screens in 1,600 theaters, NCM continues to innovate in engaging movie fans nationwide.
National CineMedia, Inc. (NASDAQ: NCMI) is set to participate in the Bank of America Securities Leveraged Finance Conference on December 1-2, 2020. The company's CEO, Tom Lesinski, and SVP, Ted Watson, will present on December 1 at 5:15 PM EST and will conduct one-on-one meetings with investors during the event. NCM is America’s largest cinema advertising network, managing a 48.0% interest in National CineMedia, LLC, and reaching audiences in over 1,600 theaters across the U.S. Investors can access live audio webcasts and presentation materials at www.ncm.com.
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