EMMY® AWARD-WINNING ACTOR ERIC STONESTREET SHOWCASES HOW TRAVELERS CAN 'EXPERIENCE MORE AT SEA™' WITH NORWEGIAN CRUISE LINE IN ITS NEW AD CAMPAIGN
Norwegian Cruise Line (NCL) has announced Emmy Award-winning actor Eric Stonestreet as its new brand ambassador and star of its latest 'Experience More' advertising campaign. The campaign features 30 and 15-second spots showcasing Stonestreet experiencing various onboard activities, from spa treatments to racing on the world's only racetracks at sea.
As part of NCL's new brand positioning, the company introduced the upgraded 'More At Sea™' package, offering enhanced benefits including unlimited open bar with premium beverages, specialty dining credits, and improved Wi-Fi powered by Starlink. The package also includes $50 shore excursion credits and free airfare for second guests, with third and fourth guests sailing free on select cruises.
Stonestreet, best known for his role in 'Modern Family,' will also serve as godfather to NCL's newest vessel, Norwegian Aqua. The campaign will be distributed across social media, digital platforms, television, and other mediums throughout the U.S. and Canada.
Norwegian Cruise Line (NCL) ha annunciato l'attore vincitore di un Emmy Eric Stonestreet come nuovo brand ambassador e protagonista della sua ultima campagna pubblicitaria 'Experience More'. La campagna presenta spot di 30 e 15 secondi che mostrano Stonestreet mentre partecipa a varie attività a bordo, dai trattamenti spa alle corse sulle uniche piste da corsa al mondo in mare.
Come parte della nuova posizione del marchio di NCL, l'azienda ha introdotto il pacchetto aggiornato 'More At Sea™', che offre vantaggi migliorati tra cui bar aperto illimitato con bevande premium, crediti per ristoranti specializzati e Wi-Fi potenziato da Starlink. Il pacchetto include anche crediti di $50 per escursioni a terra e voli gratuiti per il secondo ospite, con il terzo e il quarto ospite che navigano gratuitamente su crociere selezionate.
Stonestreet, noto principalmente per il suo ruolo in 'Modern Family', sarà anche il padrino della nuova nave di NCL, Norwegian Aqua. La campagna sarà distribuita sui social media, piattaforme digitali, televisione e altri mezzi in tutto gli Stati Uniti e il Canada.
Norwegian Cruise Line (NCL) ha anunciado al actor ganador de un Emmy Eric Stonestreet como su nuevo embajador de marca y estrella de su más reciente campaña publicitaria 'Experience More'. La campaña incluye anuncios de 30 y 15 segundos que muestran a Stonestreet disfrutando de varias actividades a bordo, desde tratamientos de spa hasta carreras en las únicas pistas de carreras en el mar.
Como parte de la nueva posición de marca de NCL, la compañía introdujo el paquete mejorado 'More At Sea™', que ofrece beneficios mejorados que incluyen un bar abierto ilimitado con bebidas premium, créditos para cenas en restaurantes de especialidad y Wi-Fi mejorado gracias a Starlink. El paquete también incluye créditos de $50 para excursiones en tierra y vuelos gratuitos para el segundo huésped, mientras que el tercer y cuarto huésped navegan gratis en cruceros seleccionados.
Stonestreet, conocido principalmente por su papel en 'Modern Family', también será el padrino del nuevo barco de NCL, Norwegian Aqua. La campaña se distribuirá a través de redes sociales, plataformas digitales, televisión y otros medios en todo EE. UU. y Canadá.
노르웨이 크루즈 라인(NCL)은 에미상 수상 배우 에릭 스톤스트리트를 새로운 브랜드 앰배서더이자 최신 광고 캠페인 'Experience More'의 스타로 발표했습니다. 이 캠페인은 30초 및 15초짜리 광고를 통해 스톤스트리트가 스파 치료부터 세계 유일의 해상 경주 트랙에서의 경주까지 다양한 선상 활동을 경험하는 모습을 보여줍니다.
NCL의 새로운 브랜드 포지셔닝의 일환으로, 회사는 프리미엄 음료가 포함된 무제한 오픈 바, 전문 레스토랑 크레딧, 스타링크 기반의 향상된 Wi-Fi가 포함된 'More At Sea™' 패키지를 선보였습니다. 이 패키지에는 또한 $50의 육상 탐험 크레딧과 두 번째 손님을 위한 무료 항공권이 포함되어 있으며, 선택된 크루즈에서는 세 번째 및 네 번째 손님이 무료로 탑승할 수 있습니다.
'모던 패밀리'에서의 역할로 가장 잘 알려진 스톤스트리트는 NCL의 최신 선박인 노르웨이 아쿠아의 대부 역할도 맡게 됩니다. 이 캠페인은 미국과 캐나다 전역의 소셜 미디어, 디지털 플랫폼, 텔레비전 및 기타 매체를 통해 배포될 예정입니다.
Norwegian Cruise Line (NCL) a annoncé l'acteur récompensé par un Emmy Eric Stonestreet en tant que nouvel ambassadeur de la marque et star de sa dernière campagne publicitaire 'Experience More'. La campagne comprend des spots de 30 et 15 secondes montrant Stonestreet vivant diverses activités à bord, des soins de spa aux courses sur les seules pistes de course au monde en mer.
Dans le cadre du nouveau positionnement de marque de NCL, la société a introduit le package amélioré 'More At Sea™', offrant des avantages améliorés tels qu'un bar ouvert illimité avec des boissons haut de gamme, des crédits pour des restaurants spécialisés et un Wi-Fi amélioré grâce à Starlink. Le package comprend également des crédits de 50 $ pour des excursions à terre et des billets d'avion gratuits pour le deuxième invité, tandis que le troisième et le quatrième invités naviguent gratuitement sur des croisières sélectionnées.
Stonestreet, surtout connu pour son rôle dans 'Modern Family', sera également le parrain du nouveau navire de NCL, Norwegian Aqua. La campagne sera diffusée sur les réseaux sociaux, plateformes numériques, télévision et autres médias à travers les États-Unis et le Canada.
Norwegian Cruise Line (NCL) hat den Emmy-prämierten Schauspieler Eric Stonestreet als neuen Markenbotschafter und Hauptdarsteller seiner neuesten Werbekampagne 'Experience More' bekannt gegeben. Die Kampagne umfasst 30- und 15-Sekunden-Spots, die Stonestreet dabei zeigen, wie er verschiedene Aktivitäten an Bord erlebt, von Spa-Behandlungen bis hin zu Rennen auf den weltweit einzigen Rennstrecken auf See.
Im Rahmen der neuen Markenpositionierung von NCL führte das Unternehmen das verbesserte Paket 'More At Sea™' ein, das verbesserte Vorteile bietet, darunter eine unbegrenzte offene Bar mit Premium-Getränken, Credits für Spezialitätenrestaurants und verbessertes Wi-Fi, das von Starlink bereitgestellt wird. Das Paket umfasst außerdem $50 Kredit für Landausflüge und kostenlose Flugtickets für den zweiten Gast, während der dritte und vierte Gast auf ausgewählten Kreuzfahrten kostenlos mitfahren.
Stonestreet, bekannt durch seine Rolle in 'Modern Family', wird außerdem Pate des neuesten Schiffs von NCL, der Norwegian Aqua. Die Kampagne wird über soziale Medien, digitale Plattformen, Fernsehen und andere Medien in den USA und Kanada verteilt.
- Introduction of enhanced 'More At Sea™' package with premium benefits
- Partnership with high-profile celebrity ambassador to boost brand visibility
- Expansion of marketing reach across multiple media channels in U.S. and Canada
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- Stonestreet to Serve as the Company's New Brand Ambassador, Bringing to Life How Guests Can Experience More to Do, More to See, More to Enjoy and More Value When Vacationing with NCL -
Experience the full interactive Multichannel News Release here: https://www.multivu.com/norwegian_cruise_line/9305951-en-norwegian-cruise-line-new-brand-ambassador-eric-stonestreet
The new campaign features 30 and 15-second spots highlighting the Company's recently unveiled 'Experience More' brand positioning by following Stonestreet aboard one of NCL's world-class vessels, as he immerses himself in a variety of incredible experiences. The ads reinforce the ease and flexibility of cruising with NCL to guests looking to embark on their very first at-sea vacation or loyal cruisers who love the Brand's exciting offerings and genuine service aboard its 19-ship fleet. From relaxing in the Thermal Suite of the Mandara Spa and Salon to racing through the world's only racetracks at sea, Stonestreet takes travelers on an NCL journey enjoying the onboard offerings and discovering iconic destinations in the
Stonestreet, a beloved screen actor best known for his work on the hit television show "Modern Family," gained global recognition for his unforgettable portrayal of Cameron Tucker, or "Cam," earning him two Primetime Emmy Awards for Outstanding Supporting Actor in a Comedy Series. He has also appeared in films including "The Secret Life of Pets" and "Identity Thief," and has previously hosted Fox's reality competition series "Domino Masters." Currently, he can be seen in season two of "The Santa Clauses," one of Disney+'s most-streamed original series.
"Over the last few months, we have had the pleasure of getting to know Eric as he has spent time with our team, both shoreside and onboard," said David J. Herrera, president of Norwegian Cruise Line. "We are very excited to have named him godfather of our newest groundbreaking vessel, Norwegian Aqua. Now, we are reaffirming our relationship with him by announcing Eric as our new brand ambassador! As the face of our new 'Experience More' Ad Campaign, we are excited for him to bring his relatability, authenticity and genuine charm as he spotlights how guests can experience more with NCL and have their very best vacation with us."
From Norwegian Aqua's godfather to NCL's new brand ambassador, Stonestreet will appear in a number of advertisements and promotional materials that have already begun rolling out across the
"On the heels of being named Norwegian Aqua's godfather, I am honored to now also serve as NCL's brand ambassador and be the face of NCL's new 'Experience MORE' campaign," said Eric Stonestreet, two-time Emmy® Award-winning actor. "Over the past few months, the NCL team has welcomed my family and I with open arms, showing us firsthand the big-hearted hospitality and guest service that NCL is known for, along with the amenities and offerings that cater to every type of traveler. Soon, I'll experience it for myself when I join my family for a bucket-list trip to
The creative concept behind the lighthearted and wildly entertaining "Experience More" ad campaign was developed by NCL's award-winning internal creative agency, Rebel Fish, and directed by the Emmy® Award-winning director, Jason Winer of Bodega Studios Los Angeles, who also served as co-executive producer, as well as directed the pilot and over 20 additional episodes of "Modern Family." NCL media partner, Digitas, also supported bringing this new campaign to life.
"Eric shares our love of travel and a genuine desire to bring happiness to people everywhere, which translates naturally into the new campaign creative and into his role as brand ambassador," said Adam Malone, chief marketing officer of Norwegian Cruise Line. "I was lucky enough to personally see Eric experience one of our ships and the amazing guest service we provide, which he reciprocated with kindness and appreciation. After that moment, we knew we could not ask for a better partner than Eric to represent our brand. He has come on board with boundless enthusiasm, curiosity and excitement, and after experiencing his contagious energy firsthand, we can't wait for people to see everything we have been working on together!"
Introduced last fall, the new brand positioning emphasizes NCL's history of delivering more variety and more choice for all types of travelers. To further enhance the value delivered, NCL launched the all-new upgraded 'More At Sea™' package, which offers travelers even more benefits and inclusions with an unlimited open bar featuring more premium beverage brands, more specialty dining credits and more Wi-Fi minutes with faster, high-speed internet powered by Starlink. The package also includes
For more information about the Company's award-winning fleet and worldwide itineraries, or to book a cruise, please contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com.
To access NCL images and multimedia assets, visit the NCL Newsroom here.
About Norwegian Cruise Line
As the innovator in global cruise travel, Norwegian Cruise Line® has been breaking the boundaries of traditional cruising for 57 years. Most notably, the cruise line revolutionized the industry by offering guests the opportunity to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, the company offers guests to 'Experience More At Sea™' by providing them with more to see, more to do and more to enjoy on their vacation. Its fleet of 19 contemporary ships sail to 450 of the world's most desirable destinations, including Great Stirrup Cay, the company's private island in the
Norwegian Cruise Line is a wholly owned subsidiary of Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH). To learn more, visit www.nclhltd.com.
ERIC STONESTREET
Eric Stonestreet most notably starred as Cameron Tucker on ABC's comedy series, "Modern Family," a role in which he earned two Emmy Awards in the "Supporting Actor in a Comedy Series" category, in 2010 and 2012. Stonestreet also garnered a 2011 Emmy Nomination, Golden Globe Nominations in 2011, 2012 and 2013, Screen Actors Guild Nominations in 2012, 2013 and 2015, and a TCA Award nomination for his portrayal.
Eric is known for his screen roles in the feature films "Almost Famous," "Bad Teacher," and "Identity Thief." He has also lent his voice to the animated film "The Secret Life of Pets" as well as its sequel. Other on-screen work includes HBO's "Confirmation" alongside Kerry Washington, Jeffrey Wright, and Jennifer Hudson. Currently, Eric can be seen in season 2 of "The Santa Clauses," one of Disney+'s most-streamed original series, in the lead antagonist role of 'Magnus Antas (aka the Mad Santa) who reigned during the 14th century and is now returning to try and take down Scott Calvin (Tim Allen) and reclaim the
Prior to American Auto, Stonestreet was the host of Fox's reality competition series "Domino Masters," alongside celebrity judges Danica McKellar, Vernon Davis, and Steven Price. The series premiered on Fox, March 9th, 2022, and featured teams of Domino enthusiasts facing off in a domino toppling and chain reaction tournament.
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SOURCE Norwegian Cruise Line
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