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PLAYSTUDIOS’ playAWARDS Program Adds Three of Hilton’s Stunning Resorts in the Caribbean to Its Rewards for the First Time
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
PLAYSTUDIOS (NASDAQ: MYPS) has expanded its vacation rewards by adding three stunning Hilton Caribbean properties to its industry-leading Rewards Store. The new offerings include the Hilton Barbados Resort, Hilton Tulum Riviera Maya, and Conrad Tulum Riviera Maya Resort, where players can redeem loyalty points for free night stays and up to $100 in resort credits. This initiative aims to enhance player engagement by providing fresh vacation destinations, aligning with feedback received from the community. This step comes as part of PLAYSTUDIOS' growth strategy in 2023.
Positive
Addition of three Hilton Caribbean properties to the Rewards Store enhances player engagement.
Players can redeem Loyalty Points for free nights and resort credits, providing tangible value.
Feedback from players has directly influenced this expansion, indicating responsiveness to customer preferences.
Negative
None.
PLAYSTUDIOS expands its vacation destinations for its players
LAS VEGAS--(BUSINESS WIRE)--
Today, PLAYSTUDIOS, Inc., the creator of the playAWARDS loyalty platform and an award-winning developer and publisher of free-to-play mobile games that offer real-world rewards to players, announced it has added three breathtaking Hilton Caribbean properties - Hilton Barbados Resort, Hilton Tulum Riviera Maya, and Conrad Tulum Riviera Maya Resort to its industry leading Rewards Store. Players can start redeeming Loyalty Points for a free night stay and/or $100 resort credits for food, restaurants, spa charges, and more.
“This is an exciting step for PLAYSTUDIOS as we head into 2023,” said Rob Oseland, President of playAWARDS, the purpose-built and groundbreaking loyalty marketing program for gaming. “After engaging with our loyal players, one major feedback was ways to offer new vacation destinations. What better way to reward our players than with perks to three of Hilton’s exquisite hotels in the Caribbean.”
Hilton Barbados Resort is nestled on the 17th-century ruins of Charles Fort, a United Nations Educational, Scientific and Cultural Organization world heritage site, offering direct access to two gorgeous white-sand beaches, free watersports, a spa featuring a heated sand massage bed, and more. At the Hilton Barbados Resort, players who stay for four nights are rewarded the fifth night for free or resort credit. Hilton Tulum Riviera Maya, is an all-inclusive resort that is a natural sanctuary situated directly on the beautiful white sand and clear waters of a private and highly secluded bay that feels like a private beach. At Hilton Tulum Riviera Maya, players who stay three nights are rewarded a fourth night for free and can also receive resort credits. Conrad Tulum Riviera Maya Resort was voted the No. 1 “Best Resort in Mexico” by Condé Nast Traveler, and is a sanctuary of wonder on the coast of the magical Riviera Maya. At Conrad Tulum Riviera Maya Resort, players who stay two nights are rewarded the third night for free, and can obtain resort credits as well.
Players can start redeeming their points for a free night stay and a $100 resort credit (players can purchase one of most rewards every 60 days) in the Rewards Store after earning points playing PLAYSTUDIOS’ award-winning games, including Tetris®, MGM Slots Live, myVEGAS Blackjack, POP! Slots, and more, via iOS, Android, and on Facebook in your browser.
About PLAYSTUDIOS, Inc.
PLAYSTUDIOS (Nasdaq: MYPS) creator of the groundbreaking playAWARDS loyalty platform is a publisher and developer of award-winning mobile games, including the iconic Tetris® mobile app, Solitaire, Spider Solitaire, Soduku, and its casino-style games such as Pop! Slots, myVEGAS Slots, myVEGAS Blackjack, myKONAMI Slots, myVEGAS Bingo, and MGM Slots Live. The playAWARDS loyalty platform enables players to earn real-world rewards from a global collection of iconic hospitality, entertainment, and leisure brands. playAWARDS partners include MGM Resorts International, Wolfgang Puck, Norwegian Cruise Line, Resorts World, IHG, Bowlero, Gray Line Tours, and Hippodrome Casino among others. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS apps combine the best elements of popular casual games with compelling real-world benefits. To learn more about PLAYSTUDIOS, visit playstudios.com.
What new properties has PLAYSTUDIOS added to its Rewards Store in 2023?
PLAYSTUDIOS has added the Hilton Barbados Resort, Hilton Tulum Riviera Maya, and Conrad Tulum Riviera Maya Resort to its Rewards Store.
What benefits do players receive at the new Hilton properties?
Players can redeem loyalty points for free night stays and receive up to $100 in resort credits at the new Hilton properties.
How does PLAYSTUDIOS engage with its players regarding new rewards?
PLAYSTUDIOS engages with players by gathering feedback and incorporating suggestions into its rewards program, as seen with the new vacation destinations.
What is the significance of this expansion for PLAYSTUDIOS in 2023?
The expansion of vacation destinations reflects PLAYSTUDIOS' commitment to enhancing player loyalty and experience, crucial for its growth strategy in 2023.
How can players redeem their loyalty points with PLAYSTUDIOS?
Players can redeem their loyalty points for rewards, including free nights and resort credits, after earning points through PLAYSTUDIOS' mobile games.
