M6 Metropole Television: First Quarter 2023
In the first quarter of 2023, M6 Group reported consolidated revenue of €312.9 million, down 3.0% compared to 2022. Advertising revenue plummeted to €247.1 million, a decline of 2.0%, with TV advertising at €214.0 million (-2.4%). Non-advertising revenue decreased by 6.4% to €65.8 million. The profit from recurring operations (EBITA) dropped to €59.5 million, yielding an operating margin of 19.0%, down 1.8 percentage points. Despite challenges, M6 Group maintained a strong audience share of 22.6% among women under 50. The company’s financial position improved, with total equity rising to €1,273.3 million and a net cash position of €352.9 million. A dividend of €1.00 per share is set for payment on May 5, 2023. The outlook remains uncertain due to economic conditions affecting the advertising market.
- Average audience share among women under 50 increased to 22.6%.
- The M6 channel consistently performed well with strong shows like 'Top Chef' boasting a 29% audience share.
- Radio revenues grew 6.8%, driven by the performance of RTL and digital audio offerings.
- Production & Audiovisual Rights revenue surged 22.5%, indicating strong sales momentum.
- Consolidated revenue declined by 3.0% year-over-year.
- Advertising revenue decreased by 2.0%, with TV ad revenue down 2.4%.
- Non-advertising revenue fell 6.4%, reflecting decreased activity compared to 2022.
- Profit from recurring operations (EBITA) decreased to €59.5 million, down from €67.2 million.
Advertising revenue:
Profit from recurring operations:
Operating margin:
M6 Metropole Television (Paris:MMT):
1st Quarter | |||||||
(€ millions) | 2023 |
2022 |
% | ||||
Group advertising revenue | 247.1 |
252.2 |
- |
||||
- of which TV advertising revenue | 214.0 |
219.2 |
- |
||||
- of which other advertising revenue | 33.1 |
32.9 |
+ |
||||
Non-advertising revenue | 65.8 |
70.3 |
- |
||||
Consolidated revenue1 | 312.9 |
322.5 |
- |
For the first quarter of the 2023 financial year,
Within a weakened economic environment, multimedia advertising revenues recorded a decrease of
Restated for the scope effect related to the deconsolidation of Best of TV (sold in
Consolidated profit from recurring operations (EBITA)2 totalled
Television
(€ millions) | 1er trimestre | |||||
2023 |
2022 |
% | ||||
Consolidated revenue | 249.8 |
256.3 |
- |
|||
o.w. advertising revenue | 214.0 |
219.2 |
- |
On the commercial target of women under 50 responsible for purchasing3,
The M6 channel continued to post healthy audience shares amongst WRP<50 for its longstanding brands like Top Chef (
On DTT, 6ter and Gulli each saw their audience share increase by 0.2 pp, as a result of the broadcast of iconic shows such as Kaamelott and Twilight on 6ter, and of Gulli’s positioning targeting an older audience in the strategic primetime slot.
Faced with an unfavourable base effect in 2022 marked by the post-Covid recovery in consumer spending, the popularity of M6 Group’s free-to-air channels helped to limit the decline in the M6 Group TV division’s advertising revenues to just
Radio
The Radio Division’s revenues stood at
Production and Audiovisual Rights
The revenue from the Production & Audiovisual Rights activity stood at
Diversification
Diversification revenue totalled
*
* *
Financial position
Consolidated profit from recurring operations (EBITA) totalled
At
Annual General Meeting
The Combined General Meeting convened today will be asked to approve the payment of a dividend of
Outlook
As regards the outlook over the next nine months, the advertising market is currently unsettled, particularly so during Q2 given the present social and economic environment.
Following Arcom’s decision on
Neuilly sur Seine,
Next publication: half-year financial information on
M6
Ticker: MMT, ISIN Code: FR0000053225
1 The information provided is intended to highlight the breakdown of consolidated revenue between advertising and non-advertising revenue. Group advertising revenue includes TV advertising revenue (advertising revenue of free-to-air channels M6, W9, 6ter and Gulli, and the platforms 6play and Gulli Replay, as well as the share of advertising revenue from pay channels), the advertising revenue of radio stations RTL, RTL2 and Fun, and the share of advertising revenue generated by diversification activities (mainly Internet).
2 Profit from recurring operations (EBITA) is defined as operating profit (EBIT) before amortisation and impairment of intangible assets (excluding audiovisual rights) related to acquisitions and capital gains and losses on the disposal of financial assets and subsidiaries.
3 Source: Médiamétrie Médiamat / consolidated audiences.
4 Source CBO Box Office.
5 The net cash position does not take into account rental liabilities resulting from the application of IFRS 16 – Leases.
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Source: M6 METROPOLE TELEVISION
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