Summer Now, Winter Later; Four Reasons to Get an Epic Pass by May 25
Rhea-AI Summary
Vail Resorts (MTN) is offering 2026/27 Epic Pass products at the lowest prices of the year through May 25, 2026. Prices, discounts and features include tiered pass pricing, new Gen Z reductions, lift‑ticket holder discounts, six Epic Friend Tickets (final chance), and summer access plus Epic Mountain Rewards.
Positive
- Lowest prices on 2026/27 Epic Passes until May 25
- Gen Z discount of 20% for ages 13–30 (up to $220 savings)
- Lift‑ticket-holder savings up to $175 for 2025/26 visitors
- Summer access at major resorts with 20% Epic Mountain Rewards discounts
- Six Epic Friend Tickets offering 50% off friend lift tickets (last chance)
Negative
- All 2026/27 Epic Pass prices increase after May 25
- Epic Friend Tickets are a limited-time offer and end May 25
News Market Reaction – MTN
In the May 5 session, MTN declined 0.32%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Apr 23 | Season metrics update | Negative | -5.0% | Reported double-digit declines in skier visits and ancillary revenues, EBITDA near low end. |
| Mar 16 | Product expansion | Positive | +1.9% | Expanded My Epic Gear features and removed a membership fee across 12 resorts. |
| Mar 09 | Earnings & guidance | Negative | +0.9% | Q2 profit and EBITDA fell and guidance was cut despite dividend and buybacks. |
| Mar 03 | Pass price changes | Positive | +2.3% | Lowered Epic Pass prices for Gen Z with new discounts and friend tickets. |
| Feb 13 | Earnings date notice | Neutral | +2.5% | Announced Q2 2026 earnings release and conference call schedule for March 9. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Marketing and product announcements have generally seen modest positive alignment, while weaker operating metrics once produced a sharp downside move.
Over the last few months, Vail Resorts has balanced promotional initiatives with softer operating trends. On Mar 3, it cut Epic Pass prices for younger customers and the stock rose 2.34%. Product updates like My Epic Gear on Mar 16 also saw a positive reaction. In contrast, weaker Q2 results and reduced guidance on Mar 9 and poor season metrics on Apr 23 highlighted weather-driven pressure, with the latter triggering a -5.05% move. Today’s pass promotion fits the pattern of demand-stimulating actions after a challenging season.
AI-generated analysis. How Rhea-AI works. Not financial advice.
- Lowest price of the year ends May 25, with last chance for six Epic Friend Tickets
- Pass Holders receive summer access to Vail Mountain, Whistler Blackcomb, Park City Mountain,
Beaver Creek and more as resorts start opening for summer operations
1. Epic Passes are at the Lowest Price of the Year
Epic Pass provides access to world-class destinations including Vail Mountain, Whistler Blackcomb, Park City Mountain,
- Epic Pass is available at
$869 $1,089 $555 - Epic Local Pass is available at
$649 $809 $425 - Epic Military Pass is available at
$215 $620 - Epic Adaptive Pass is available at
$543 $279 - Epic Day Passes are available from
$46 –$97 per day, offering up to65% savings compared to lift tickets.
Visit epicpass.com to compare all 2026/27 Pass options, including local and regional Passes. All 2026/27 Epic Pass products increase in price after May 25.
2. There are Two New Ways to Save
With new pricing for Gen Z and young travelers, skiers and riders ages 13–30 can now save
Skied on a lift ticket this year? Skiers and riders who visited any of the company's 37 North American resorts with a lift ticket during the 2025/26 season can save up to
3. It's the Last Chance for Six Epic Friend Tickets
To celebrate the social side of skiing, Epic Friend Tickets are back. May 25 is the last chance to get six Epic Friend Tickets with eligible season-long Epic Passes, offering
4. Save This Summer: Resort Opening Dates, Events & Epic Mountain Rewards
Epic Pass Holders don't have to wait for snow to enjoy all that these resorts have to offer. As Vail Resorts' destinations prepare to open for summer operations, 2026/27 Pass Holders can start enjoying the mountains months before winter returns with alpine adventures, on-mountain dining, live music, big views and more.
With Epic Mountain Rewards, 2026/27 Pass Holders receive
Planned summer opening dates and resort highlights include:
Whistler Blackcomb – Opening May 15
Whistler Blackcomb Mountain Top Summer Feast: Dine high at the Roundhouse Lodge on Whistler Mountain, featuring alpine cuisine, live music, and sweeping mountain views.
Crankworx Whistler: Bringing together the best riders and biggest bike fans in the world for 9 days of racing from July 24–August 2, experience slopestyle competitions, Kidsworx events, bike demos and the chance to shred Whistler's trails with other like-minded bike fans.
UCI Mountain Bike World Cup Downhill: Experience the UCI Mountain Bike World Cup Downhill taking place Sept. 25–27 on Whistler Blackcomb's legendary 1199 trail.
Park City Mountain – Opening June 6
Park City Canyons Village Summer Concert Series: Catch live music starting on June 25, and then select Thursday evenings in July and August in Canyons Village, featuring local, regional, and national artists, plus additional performances as part of the Concerts on the Slopes series.
Vail Mountain – Opening June 12
Vail Summer Sessions: Live music returns July 24 & 25, featuring performances with Magic City Hippies, Marlon Funaki, Miki Fiki and more at the base of Gondola One.
Blues, Brews & BBQ Festival: Start your summer with live blues music over Memorial Day Weekend. Feast on mouth-watering BBQ by renowned pit masters and wash it all down with craft beers.
BC Unplugged: Every Thursday from June 18-September 17, enjoy complimentary live music performances by national touring artists at the
The Alpine Table: Experience dining at its most elevated, literally and creatively, during The Alpine Table: A Night in the Aspens - a rare, two‑night culinary event July 17-18 set deep within a secluded aspen grove at 9,500 feet.
Keystone Bourbon & Bacon Festival: A weekend celebration of all things bacon and bourbon June 27-28, serving up bold flavors and bacon inspired cuisine.
Kindred Resort Grand Opening: Kindred Resort, a RockResorts hotel, opens May 7 as
Peak 8 Base Camp & Alpine Camp: Enjoy scenic chairlift rides, mountain biking, family-friendly activities like the GoldRunner Coaster and Alpine Slides, and Alpine Camp's elevated adventures at Peak 8.
Heavenly – Opened May 1
Sightseeing and Scenic Coaster Rides: Start summer at Heavenly with scenic gondola rides overlooking Lake Tahoe and alpine coaster rides, every weekend throughout May, with daily operations slated to begin on June 12.
Stowe – Opening June 20
Independence Day Celebration: With Stowe's 90th anniversary around the corner, the time to start celebrating is now. Visit Spruce Peak Village Green over July 4 to enjoy live music, entertainment, lawn games, food, craft beer, fireworks, and more.
Additional opening dates and event details can be found on resort websites.
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About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts is a network of the best destination and close-to-home ski resorts in the world including Vail Mountain,
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SOURCE Vail Resorts