M&T Bank Appoints Krista Phillips as Chief Customer Officer
M&T Bank (NYSE:MTB) has appointed Krista Phillips as its first Chief Customer Officer, effective January 6, 2025. In this newly created role, Phillips will lead the bank's customer experience, marketing, and analytics teams to enhance service delivery and ensure consistent brand presence across M&T's footprint.
Phillips brings over 25 years of financial services experience, most recently serving as Executive Vice President at Wells Fargo, where she led consumer credit cards and enterprise marketing. Previously, she held senior positions at Citi, including Head of Brand Management, Advertising, and Insights for the Global Consumer Bank.
Based in Wilmington, DE, Phillips will report to Chris Kay, M&T's Head of Enterprise Platforms, and join the bank's Executive Leadership Team. Her appointment aims to strengthen M&T's customer-centric approach through data-driven insights and enhanced service capabilities.
M&T Bank (NYSE:MTB) ha nominato Krista Phillips come primo Chief Customer Officer, a partire dal 6 gennaio 2025. In questo ruolo di recente creazione, Phillips guiderà i team di esperienza del cliente, marketing e analisi della banca per migliorare la consegna dei servizi e garantire una presenza del marchio coerente in tutta l’area di operatività di M&T.
Phillips porta con sé oltre 25 anni di esperienza nei servizi finanziari, avendo recentemente ricoperto il ruolo di Executive Vice President presso Wells Fargo, dove ha guidato le carte di credito per consumatori e il marketing d’impresa. In precedenza, ha occupato posizioni di alto livello in Citi, incluso quello di Responsabile della Gestione del Marchio, Pubblicità e Analisi per la Global Consumer Bank.
Con sede a Wilmington, DE, Phillips riferirà a Chris Kay, Responsabile delle Piattaforme Aziendali di M&T, e entrerà a far parte del Team di Leadership Esecutiva della banca. La sua nomina mira a rafforzare l'approccio incentrato sul cliente di M&T attraverso intuizioni basate sui dati e capacità di servizio migliorate.
M&T Bank (NYSE:MTB) ha nombrado a Krista Phillips como su primera Chief Customer Officer, con efecto el 6 de enero de 2025. En este nuevo rol, Phillips liderará los equipos de experiencia del cliente, marketing y análisis del banco para mejorar la entrega de servicios y asegurar una presencia de marca consistente en toda la huella de M&T.
Phillips aporta más de 25 años de experiencia en servicios financieros, habiendo ocupado recientemente el cargo de Vicepresidenta Ejecutiva en Wells Fargo, donde lideró las tarjetas de crédito para consumidores y el marketing empresarial. Anteriormente, ocupó puestos de alto nivel en Citi, incluyendo el de Jefa de Gestión de Marca, Publicidad e Insights para el Banco Global de Consumo.
Con sede en Wilmington, DE, Phillips reportará a Chris Kay, Jefe de Plataformas Empresariales de M&T, y se unirá al Equipo de Liderazgo Ejecutivo del banco. Su nombramiento tiene como objetivo fortalecer el enfoque centrado en el cliente de M&T a través de información basada en datos y capacidades de servicio mejoradas.
M&T Bank (NYSE:MTB)는 Krista Phillips를 최초의 Chief Customer Officer로 임명했으며, 이는 2025년 1월 6일부터 발효됩니다. 이번 새로 창설된 역할에서 Phillips는 고객 경험, 마케팅 및 분석 팀을 이끌며 서비스 제공을 향상시키고 M&T의 운영 지역 전반에 걸쳐 일관된 브랜드 존재를 보장할 것입니다.
Phillips는 25년 이상의 금융 서비스 경험을 보유하고 있으며, 최근에는 Wells Fargo에서 소비자 신용 카드 및 기업 마케팅을 이끌던 Executive Vice President로 근무했습니다. 그 이전에는 Citi에서 브랜드 관리, 광고 및 글로벌 소비자 은행을 위한 인사이트 담당 부서를 이끌었습니다.
델라웨어주 윌밍턴에 본사를 두고 있는 Phillips는 M&T의 기업 플랫폼 책임자인 Chris Kay에게 보고하며 은행의 경영 리더십 팀에 합류할 것입니다. 그녀의 임명은 데이터 기반의 인사이트와 향상된 서비스 역량을 통해 M&T의 고객 중심 접근 방식을 강화하는 것을 목표로 합니다.
M&T Bank (NYSE:MTB) a nommé Krista Phillips comme première Directrice de l’Expérience Client, à compter du 6 janvier 2025. Dans ce rôle nouvellement créé, Phillips dirigera les équipes en charge de l’expérience client, du marketing et de l’analyse, afin d’améliorer la prestation de services et d’assurer une présence de marque cohérente à travers l’empreinte de M&T.
Phillips dispose de plus de 25 ans d’expérience dans le secteur des services financiers, ayant récemment occupé le poste de Vice-Présidente Exécutive chez Wells Fargo, où elle a dirigé le marketing des cartes de crédit et le marketing d’entreprise. Auparavant, elle avait occupé des postes de haut niveau chez Citi, notamment celui de Responsable de la Gestion de Marque, de la Publicité et des Insights pour la Banque des Consommateurs à l’Échelle Mondiale.
Basée à Wilmington, DE, Phillips fera rapport à Chris Kay, Responsable des Plateformes Entreprises de M&T, et rejoindra l’Équipe de Direction Exécutive de la banque. Son nomination vise à renforcer l’approche centrée sur le client de M&T grâce à des insights basés sur les données et des capacités de service améliorées.
M&T Bank (NYSE:MTB) hat Krista Phillips zur ersten Chief Customer Officer ernannt, die am 6. Januar 2025 in Kraft tritt. In dieser neu geschaffenen Rolle wird Phillips die Teams für Kundenerlebnis, Marketing und Analytik der Bank leiten, um die Servicebereitstellung zu verbessern und eine konsistente Markenpräsenz über das gesamte M&T-Gebiet zu gewährleisten.
Phillips bringt mehr als 25 Jahre Erfahrung im Finanzdienstleistungsbereich mit, zuletzt als Executive Vice President bei Wells Fargo, wo sie die Konsumentenkreditkarten und das Unternehmensmarketing leitete. Zuvor hatte sie leitende Positionen bei Citi inne, darunter die Leitung des Markenmanagements, der Werbung und der Erkenntnisse für die Global Consumer Bank.
Sitzend in Wilmington, DE, wird Phillips an Chris Kay, dem Leiter der Unternehmensplattformen von M&T, berichten und dem Führungsteam der Bank beitreten. Ihre Ernennung zielt darauf ab, M&Ts kundenorientierten Ansatz durch datengestützte Erkenntnisse und verbesserte Servicefähigkeiten zu stärken.
- Creation of new Chief Customer Officer position indicates strategic focus on customer experience enhancement
- Appointment brings 25+ years of relevant financial services expertise
- Senior executive with proven track record from major institutions (Wells Fargo, Citi)
- None.
In this newly created role, Phillips will lead and unify M&T's customer experience, marketing, and analytics teams, enhancing the bank's ability to offer outstanding experiences in a rapidly evolving industry. Leveraging data and unique insights, she and her team will address a comprehensive range of customer needs and ensure consistent brand delivery across M&T's footprint.
"Krista's appointment as Chief Customer Officer reinforces M&T's longstanding commitment to placing the customer at the center of everything we do," said Chris Kay, M&T's Head of Enterprise Platforms. "Her extensive experience in marketing, brand management, and customer-centric strategies will be invaluable as we continue to evolve our capabilities and drive our organization to the next level."
Phillips brings more than 25 years of experience in the financial services industry. Most recently, she served as Executive Vice President leading consumer credit cards and enterprise marketing at Wells Fargo. Prior to that, she was Managing Director at Citi, where she held various senior roles, including Head of Brand Management, Advertising, and Insights for the Global Consumer Bank, Head of Citi Cards Products, and Product Director of Co-brands and Loyalty.
"I am thrilled to join M&T Bank and take on the role of Chief Customer Officer," said Phillips. "This position is particularly meaningful to me because it aligns with my passion for enhancing customer experiences and leveraging data-driven insights to meet our customers' needs. I look forward to leading the talented teams at M&T and driving forward our commitment to putting customers at the heart of everything we do."
Phillips reports to Chris Kay and is based in
About M&T Bank
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Media Contact:
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SOURCE M&T Bank Corporation
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