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MicroStrategy ONE Works with Zebra Technologies to Enhance its Workcloud Workforce Optimization Suite with New Reporting Capabilities

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MicroStrategy (Nasdaq: MSTR) announced that Zebra Technologies has selected its cloud-native platform, MicroStrategy ONE, for Zebra's Workcloud Workforce Optimization Suite. The collaboration enhances Zebra's retail decision-making capabilities with self-service reporting and AI features.

The integration provides Zebra customers with modern reporting tools, including generative AI capabilities through MicroStrategy's AI bot 'Auto', enabling natural language queries for data analysis. The platform offers improved performance and customizable analytics, particularly beneficial for handling large datasets in retail operations including labor cost optimization, timekeeping, budgeting, forecasting, and task management.

MicroStrategy (Nasdaq: MSTR) ha annunciato che Zebra Technologies ha scelto la sua piattaforma nativa cloud, MicroStrategy ONE, per la Suite di Ottimizzazione della Forza Lavoro Workcloud di Zebra. La collaborazione migliora le capacità decisionali di Zebra nel retail con reportistica self-service e funzionalità di intelligenza artificiale.

L'integrazione offre ai clienti di Zebra strumenti moderni di reporting, inclusa la generazione di AI attraverso il bot 'Auto' di MicroStrategy, che consente query in linguaggio naturale per l'analisi dei dati. La piattaforma offre prestazioni migliorate e analisi personalizzabili, particolarmente utili per gestire grandi set di dati nelle operazioni di vendita al dettaglio, inclusi ottimizzazione dei costi del lavoro, registrazione del tempo, budgeting, previsione e gestione dei compiti.

MicroStrategy (Nasdaq: MSTR) anunció que Zebra Technologies ha seleccionado su plataforma nativa en la nube, MicroStrategy ONE, para la Suite de Optimización de Fuerza Laboral Workcloud de Zebra. La colaboración mejora las capacidades de toma de decisiones en el retail de Zebra con reportes autogestionados y funciones de inteligencia artificial.

La integración proporciona a los clientes de Zebra herramientas modernas de reportes, incluidas capacidades de IA generativa a través del bot de IA 'Auto' de MicroStrategy, que permite consultas en lenguaje natural para el análisis de datos. La plataforma ofrece un mejor rendimiento y análisis personalizables, especialmente beneficiosos para manejar grandes conjuntos de datos en las operaciones minoristas, incluyendo la optimización de costos laborales, control de tiempo, presupuestación, pronósticos y gestión de tareas.

마이크로스트레티지 (Nasdaq: MSTR)가 제브라 테크놀로지스가 제브라의 워크클라우드 인력 최적화 제품군을 위해 클라우드 네이티브 플랫폼인 마이크로스트레티지 ONE을 선택했다고 발표했습니다. 이 협력은 자가 보고 및 AI 기능을 통해 제브라의 소매 의사 결정 능력을 강화합니다.

통합은 제브라 고객에게 현대적인 보고 도구를 제공하며, 마이크로스트레티지의 AI 봇 'Auto'를 통해 데이터 분석을 위한 자연어 쿼리를 가능하게 하는 생성 AI 기능이 포함되어 있습니다. 이 플랫폼은 성능 향상과 맞춤형 분석을 제공하며, 판매 운영에서 인건비 최적화, 시간 관리, 예산 관리, 예측 및 작업 관리를 포함한 대규모 데이터 세트를 처리하는 데 특히 유용합니다.

MicroStrategy (Nasdaq: MSTR) a annoncé que Zebra Technologies a choisi sa plateforme native dans le cloud, MicroStrategy ONE, pour la Suite d'Optimisation de la Main-d'Œuvre Workcloud de Zebra. Cette collaboration améliore les capacités de prise de décision de Zebra dans le secteur de la vente au détail grâce à des rapports en libre-service et des fonctionnalités d'intelligence artificielle.

L'intégration fournit aux clients de Zebra des outils de reporting modernes, y compris des capacités d'IA générative grâce au bot IA 'Auto' de MicroStrategy, permettant des requêtes en langage naturel pour l'analyse de données. La plateforme offre des performances améliorées et des analyses personnalisables, particulièrement bénéfiques pour gérer de grands ensembles de données dans les opérations de vente au détail, y compris l'optimisation des coûts de main-d'œuvre, la gestion du temps, la budgétisation, la prévision et la gestion des tâches.

MicroStrategy (Nasdaq: MSTR) gab bekannt, dass Zebra Technologies seine cloud-native Plattform MicroStrategy ONE für die Workcloud Workforce Optimization Suite von Zebra ausgewählt hat. Die Zusammenarbeit verbessert Zebras Entscheidungsfähigkeit im Einzelhandel durch Self-Service-Berichterstattung und KI-Funktionen.

Die Integration bietet Zebra-Kunden moderne Reporting-Tools, einschließlich Generative AI-Funktionen über den KI-Bot 'Auto' von MicroStrategy, der natürliche Sprachabfragen für die Datenanalyse ermöglicht. Die Plattform bietet verbesserte Leistung und anpassbare Analysen, die insbesondere für die Verarbeitung großer Datensätze in Einzelhandelsoperationen nützlich sind, einschließlich Optimierung der Arbeitskosten, Zeitmanagement, Budgetierung, Prognose und Aufgabenverwaltung.

Positive
  • Selected as technology provider for Zebra Technologies' Workforce Optimization Suite
  • Integration expands MicroStrategy's market presence in retail analytics
  • Platform adoption provides new revenue stream through Zebra's customer base
Negative
  • None.

Insights

This partnership with Zebra Technologies, while technologically interesting, represents an incremental business development rather than a major revenue catalyst for MicroStrategy. The integration of MicroStrategy ONE into Zebra's Workcloud suite demonstrates the platform's competitive edge in cloud-native BI and GenAI capabilities, but the financial impact is likely to be modest relative to MSTR's market cap.

The collaboration primarily enhances MicroStrategy's enterprise software positioning, particularly in the retail sector. While the deal validates MicroStrategy's technical leadership in cloud-native BI platforms with integrated GenAI, this type of partnership typically generates gradual revenue growth through subscription fees rather than immediate material financial impact. The emphasis on performance improvements and self-service capabilities suggests potential cost efficiencies for Zebra's customers but doesn't necessarily translate to substantial near-term revenue for MicroStrategy.

The market should view this partnership as a positive but minor development in MicroStrategy's broader business strategy. While it strengthens the company's position in the enterprise BI market, particularly in retail analytics, the stock's movement is more heavily influenced by its significant Bitcoin holdings than by its software business developments.

Zebra Technologies' selection of MicroStrategy ONE validates the platform's competitive advantages, but investors should note that enterprise software partnerships typically have long sales cycles and gradual revenue recognition patterns. The deal's value lies more in its strategic positioning and potential for future enterprise client wins than immediate financial impact. This aligns with MicroStrategy's dual identity as both a software company and a Bitcoin investment vehicle.

Collaboration provides Zebra customers with modern, fast, and customizable self-service reporting and an AI-fueled experience

TYSONS CORNER, Va.--(BUSINESS WIRE)-- MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence (BI), today announced that Zebra Technologies selected its cloud-native platform, MicroStrategy ONE, for Zebra’s Workcloud Workforce Optimization Suite. This collaboration enables Zebra customers to streamline analysis and decision-making across fleet and corporate functions by leveraging MicroStrategy’s flexible self-service reporting and AI capabilities.

Zebra’s Workcloud Workforce Optimization Suite helps retail decision-makers maintain compliance and tackle the challenges of optimizing labor costs and accurate timekeeping, as well as budgeting, forecasting, scheduling, and task management. MicroStrategy ONE provides Zebra customers access to a modern, curated reporting suite complete with generative AI capabilities, which is critical for Zebra’s customers. MicroStrategy’s cloud-native platform also provides Zebra customers with extensive and flexible self-service capabilities, which reduces the need for custom report requests while providing direct access to analytics.

MicroStrategy was the first BI vendor both to release a cloud-native platform and to integrate it with generative AI (GenAI). MicroStrategy’s GenAI bot, Auto, can be embedded within applications to enable employees – from the C-suite to the frontline – to easily query MicroStrategy ONE® using natural language to get a response that’s immediately useful and understandable. In this way, the entire company can make rapid, data-driven decisions to accelerate growth.

“Switching to MicroStrategy’s modern, cloud-native AI + BI platform improved performance for our customers, giving them access to powerful, customized analytics,” said Suresh Menon, Senior Vice President and General Manager, Software and Solutions at Zebra. “The benefit is higher client satisfaction, which is always our number one goal. We are looking forward to building additional capabilities leveraging MicroStrategy ONE.”

As a result of the switch to MicroStrategy, Zebra Workcloud customers will have easy access to secure, trusted data with significantly faster performance, even when working with extremely large data sets.

“We were the first to release a cloud-native business intelligence platform that integrates generative AI,” said Saurabh Abhyankar, Executive Vice President & Chief Product Officer MicroStrategy. “We’re proud to partner with Zebra to provide their clients with a thoroughly modern platform so they can access the data they need quickly with excellent performance.”

MicroStrategy ONE and the ability to embed it within enterprise apps will be demonstrated at NRF in MicroStrategy’s booth (#5467). For more information on MicroStrategy at NRF, visit https://www.microstrategy.com/nrf2025.

About MicroStrategy Incorporated

MicroStrategy (Nasdaq: MSTR) is the world's first and largest Bitcoin Treasury Company, and the largest independent, publicly traded business intelligence company. We provide cloud-native, AI-powered enterprise analytics software to thousands of global customers, and leverage 35 years of software expertise to develop Bitcoin applications. We believe the combination of our operating structure, Bitcoin strategy, and focus on technology innovation provides a unique opportunity for value creation.

MicroStrategy, MicroStrategy AI, MicroStrategy Auto, MicroStrategy ONE, HyperIntelligence, and Intelligence Everywhere are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

Jeff Miller

Market Street Group

541-207-6413

microstrategy@marketstreetgrp.com

Source: MicroStrategy Incorporated

FAQ

What is the partnership between MicroStrategy (MSTR) and Zebra Technologies?

Zebra Technologies has selected MicroStrategy ONE as the platform for its Workcloud Workforce Optimization Suite, providing self-service reporting and AI capabilities for retail analytics.

What features does MicroStrategy (MSTR) provide to Zebra's customers?

MicroStrategy provides Zebra's customers with modern reporting tools, generative AI capabilities through its 'Auto' bot, self-service analytics, and improved performance for large dataset handling.

How does MicroStrategy (MSTR) enhance Zebra's Workcloud Suite?

MicroStrategy ONE enhances Zebra's suite with fast, customizable self-service reporting, AI-powered analytics, and natural language query capabilities for workforce optimization.

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