WATERLOO SPARKLING WATER NAMED AN OFFICIAL PARTNER OF THE NEW YORK RANGERS AND MADISON SQUARE GARDEN
Madison Square Garden Sports Corp. (NYSE: MSGS) and Madison Square Garden Entertainment Corp. (NYSE: MSGE) have announced a partnership with Waterloo Sparkling Water, making it an official partner of the New York Rangers and Madison Square Garden.
The partnership includes the availability of Waterloo products at concession stands throughout MSG, featuring a dedicated concession stand on the sixth floor Infosys Level concourse. The brand will receive premier integration during Rangers games through digitally enhanced dasherboards and in-arena LED signage. Additionally, Waterloo will be integrated across Rangers digital platforms and featured in team emails to fans throughout the year.
This marks Waterloo's largest multi-year venue sponsorship to date, aiming to enhance the fan experience at The Garden through expanded beverage options.
Madison Square Garden Sports Corp. (NYSE: MSGS) e Madison Square Garden Entertainment Corp. (NYSE: MSGE) hanno annunciato una partnership con Waterloo Sparkling Water, rendendola un partner ufficiale dei New York Rangers e del Madison Square Garden.
La partnership prevede la disponibilità dei prodotti Waterloo nei punti di ristoro all'interno del MSG, con un chiosco dedicato nel concourse del sesto piano Infosys Level. Il marchio avrà una visibilità privilegiata durante le partite dei Rangers grazie a tavole digitali a bordo campo e insegne LED all'interno dell'arena. Inoltre, Waterloo sarà integrato sulle piattaforme digitali dei Rangers e sarà presente nelle email inviate ai tifosi durante tutto l'anno.
Questo segna il più grande accordo di sponsorizzazione multi-annuale di Waterloo fino ad oggi, con l'obiettivo di migliorare l'esperienza dei fan al The Garden attraverso un'ampia gamma di opzioni di bevande.
Madison Square Garden Sports Corp. (NYSE: MSGS) y Madison Square Garden Entertainment Corp. (NYSE: MSGE) han anunciado una asociación con Waterloo Sparkling Water, convirtiéndola en un socio oficial de los New York Rangers y del Madison Square Garden.
La asociación incluye la disponibilidad de productos de Waterloo en los puestos de concesión a lo largo del MSG, con un puesto dedicado en el concourse del sexto piso Infosys Level. La marca recibirá una integración destacada durante los juegos de los Rangers a través de tableros digitales y señalización LED en la arena. Además, Waterloo estará integrado en las plataformas digitales de los Rangers y aparecerá en los correos electrónicos del equipo a los aficionados durante todo el año.
Esto marca la mayor patrocinio de lugar a largo plazo de Waterloo hasta la fecha, con el objetivo de mejorar la experiencia del aficionado en The Garden mediante la expansión de las opciones de bebidas.
마디슨 스퀘어 가든 스포츠 주식회사 (NYSE: MSGS)와 마디슨 스퀘어 가든 엔터테인먼트 주식회사 (NYSE: MSGE)가 워털루 스파클링 워터와 파트너십을 체결하였으며, 이를 통해 뉴욕 레인저스와 마디슨 스퀘어 가든의 공식 파트너가 되었습니다.
이번 파트너십에는 MSG 전역의 매점에서 워털루 제품을 이용할 수 있으며, 특히 6층 Infosys Level 통로에 전용 매점이 설치됩니다. 브랜드는 레인저스 경기 동안 디지털 보드 및 아레나 내 LED 광고를 통해 우선적인 통합을 받을 것입니다. 또한 워털루는 레인저스의 디지털 플랫폼에 통합되고, 팬들을 위한 팀 이메일에도 연중 소개됩니다.
워털루의 가장 큰 다년간 venue 스폰서십으로, The Garden에서 팬 경험을 향상시키려는 목표를 가지고 있습니다.
Madison Square Garden Sports Corp. (NYSE: MSGS) et Madison Square Garden Entertainment Corp. (NYSE: MSGE) ont annoncé un partenariat avec Waterloo Sparkling Water, en faisant un partenaire officiel des New York Rangers et du Madison Square Garden.
Ce partenariat inclut la disponibilité des produits Waterloo aux points de vente dans tout le MSG, avec un stand de concession dédié au sixième étage, au niveau Infosys. La marque bénéficiera d'une intégration privilégiée lors des matchs des Rangers grâce à des panneaux numériques et à de la signalisation LED dans l'arène. De plus, Waterloo sera intégré sur les plateformes numériques des Rangers et figurera dans les emails de l'équipe envoyés aux fans tout au long de l'année.
Ceci marque le plus grand parrainage de site multi-années de Waterloo à ce jour, visant à améliorer l'expérience des fans au The Garden grâce à un choix élargi de boissons.
Madison Square Garden Sports Corp. (NYSE: MSGS) und Madison Square Garden Entertainment Corp. (NYSE: MSGE) haben eine Partnerschaft mit Waterloo Sparkling Water bekannt gegeben, wodurch es offizieller Partner der New York Rangers und des Madison Square Garden wird.
Die Partnerschaft beinhaltet die Verfügbarkeit von Waterloo-Produkten an den Verkaufsständen im MSG, einschließlich einem speziellen Verkaufsstand in der sechsten Etage des Infosys Level. Die Marke wird während der Rangers-Spiele durch digital verbesserte Bande und LED-Advertising in der Arena prominent integriert. Darüber hinaus wird Waterloo in die digitalen Plattformen der Rangers integriert und das ganze Jahr über in den Team-E-Mails an die Fans hervorgehoben.
Dies ist Sponsoring von Waterloo an einem Veranstaltungsort über mehrere Jahre, mit dem Ziel, das Fan-Erlebnis im The Garden durch erweiterte Getränkewahlen zu verbessern.
- New revenue stream through partnership with Waterloo Sparkling Water
- Enhanced fan experience through expanded beverage offerings
- Additional advertising revenue from digital integration and LED signage
- None.
Waterloo Sparkling Water to be Available at Concession Stands Throughout MSG, Including at a New Dedicated Concession Stand, Providing Fans with Even More Beverage Options at The World's Most Famous Arena
With this new partnership, fans can now enjoy refreshing Waterloo Sparkling Water products at concession stands throughout Madison Square Garden, including at a brand-new
"We are always looking for new opportunities to enhance the fan experience at The Garden, including through expanding our food and beverage offerings," said Jamaal Lesane, Chief Operating Officer, MSG Sports. "This partnership with Waterloo Sparkling Water continues to ensure fans have even more options as they cheer on the Knicks and Rangers or see their favorite artist at Madison Square Garden."
"We are thrilled to be an official partner of the New York Rangers and Madison Square Garden," said Kathy Maurella, Chief Marketing Officer of Waterloo Sparkling Water. "Bringing the unique, full-out flavor experience of
As an official partner of the New York Rangers,
About Madison Square Garden Sports Corp.
Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes the New York Knicks (NBA) and the New York Rangers (NHL), as well as two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL). MSG Sports also operates a professional sports team performance center – the MSG Training Center in Greenburgh, NY. More information is available at www.msgsports.com.
About Madison Square Garden Entertainment Corp.
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company's portfolio includes a collection of world-renowned venues –
About Waterloo Sparkling Water
Founded in 2017 and independently owned, Waterloo Sparkling Water delivers fruit-inspired flavors and aromas with lively carbonation for a uniquely authentic and full-flavor anytime drink. Waterloo has been challenging expectations from the start, embodying the entrepreneurial spirit and independent thinking that Austin is known for, with sparkling waters that are a refreshing change from the usual. Custom-crafted with Non-GMO Project Verified natural flavors,
MEDIA CONTACTS:
Madison Square Garden Sports:
msgspr@msg.com
Waterloo Sparkling Water:
waterloo@lippetaylor.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/waterloo-sparkling-water-named-an-official-partner-of-the-new-york-rangers-and-madison-square-garden-302349744.html
SOURCE Madison Square Garden Sports Corp.
FAQ
What are the key benefits of the MSGE partnership with Waterloo Sparkling Water?
Where will Waterloo Sparkling Water products be available at Madison Square Garden?
How will Waterloo be promoted during New York Rangers games at MSG?
What is the duration and significance of this MSGE-Waterloo partnership?
